August 2014:KPL Anthem


 .  Invites all cricket lovers to put on their dancing shoes and cheer for team

                                           .  Contest to be open till Sept 10, 2014

Mysore / Bangalore, August 26, 2014:  Cycle Pure Agarbathies, the world’s largest incense stick manufacturer and the franchisee of Mysore team today formally launched the Mysore Warriors team anthem for the upcoming KPL tournament. Titled “Nee Salam Hodi”, the anthem is composed and sung by noted musician Raghu Dixit of the Raghu Dixit Project. 

Youthful and peppy the anthem takes inspiration from the folk music of the region and blends it with contemporary music making it appealing to both cricket lovers as well as music lover. The anthem embodies the spirit of the team.

Launching the album, Mr. Raghu Dixit, composer & singer said, “I feel greatly honoured to have been given an opportunity to compose music for my home team. Mysore Warriors is one of the most promising teams and I wish them the very best.” 

Speaking on the anthem, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Music is an art form that is not bound by region, language or religion. It has the power to bring everyone together. Further, Mysore is known for its cultural richness. It has had a legacy of patronizing, be it performing or fine arts. Raghu Dixit and his band, the Raghu Dixit Project was our choice because they are known for their understanding of the nuances of the region and at the same time embodied the spirit of the team to appeal to a wider audience.”

Launched recently, music and cricket lovers can listen and download the free copy of the anthem from: or from

Further, Cycle Pure has also launched an interesting contest named “Bombat Style” contest which encourages supporters to upload a 10 second dance video of themselves on to the Mysore Warriors facebook page ( The winners will be rewarded with team merchandise & match tickets. The contest is open till September 10, 2014.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. 

When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysore warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

Media Contacts: 

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Sneha Saigal; ; +91 9742272210