2016

  • “SADVIDYA HIGH SCHOOL CROWNED WINNERS OF CYCLE PURE AGARBATHIES PRESENTS KSCA TIGER CUP TOURNAMENT 2016”.

    SADVIDYA HIGH SCHOOL crowned winners of CYCLE PURE AGARBATHIES presents

     KSCA TIGER CUP TOURNAMENT 2016

    ~ A unique initiative leveraging cricket to promote and spread awareness

    on the need to save Tiger~

                                                 

     

    Mysuru, November 23, 2016: KSCA Tiger-cup, the inter-school cricket tournament organized by the Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral agarbathi manufacturer played the final match of the series today at SJCE Ground. Among the 14 schools that participated, Marimallapa’s High School, St. Joseph’s High School, Jayalakshmipuram, Abhinava Bharathi High School  and Sadvidya High School qualified for semi-finals leading St. Joseph’s High School, Jayalakshmipuram and Sadvidya High School into finals where Sadvidya High School proved their mettle with a glorious victory. After the tournament Sheshank S Bharadwaj was awarded as the Tiger Player of the tournament for his outstanding performance throughout the series.  Mr. Lingaraja S, Conservator of Forests, Director, BRT Tiger Reserve,  Mr. Pavan Ranga, Co-owner, Mysuru Warriors and Director, NR Group, Mr. Balachandar, Convenor, KSCA, Mysuru Zone and Mr. Joseph Hoover, Cricket Journalist were present at the award ceremony.

     

    The tournament, initiated with the motive to spread awareness for the conservation of the endangered species of Tiger, leveraged on the love for cricket to bring awareness and encourage sustainable development. It was conceptualized by former India batsman Sandeep Patil to help spread the word about wildlife conservation and inclusive sustainable development. The objective of the initiative is to encourage the youth to assist the government, largely including the participation of the forest department, to help conserve our forests and wildlife, especially the Tiger.   Apart from spreading awareness the initiative recognizes meritorious forest watchers and guards.

     

    Speaking about the initiative, Mr. Pavan Ranga, Co-owner, Mysuru Warriors and Director, NR Group said, “At NR Group, we persistently put our efforts towards savings our ecosystem and extend our conscious support to sustainable development. After the success we’ve had last year, we believe cricket is an excellent platform to build community bonding and profess our love and concern to save Tigers via strong community participation. Also, it is an opportunity for the young aspiring cricketers to showcase their skills while supporting a cause.”

     

    In the month of April / May 2016, Tiger Cup tournament was conducted in Bangalore where 103 matches were played at Global Academy of Technology, Rajarajeshwari Nagar and Loyola School Ground, Bannerghatta Road.  In all, 56 teams participated in the category of under-12, under -14 and under -17 for this cause tournament. Cycle Pure Agarbathies, also strengthened their commitment  of conserving the wildlife by donating the amount of Rs. 1 lakh to Mr. Pramod, the forest guard of BRT Tiger Reserve.

     

    Below are the results of the final match played on 23rd November 2016:



    St. Joseph’s High School, Jayalakshmipuram VS Sadvidya High School

    Toss won by — Sadvidya High School, elected to Bat
    – Sadvidya High School — 218/4 in 30 overs

    – Sheshank S Bharatwaj — 73 Runs/ 44 Balls not out

    – Nayan R — 68 Runs/ 77 Balls

    Bowling from St. Joseph’s High School

    – Bala Sachit- — 6 Overs, 38 runs, 2 Wickets

    – Suhas M P — 6 overs, 33 runs, 1 wicket



    – St. Joseph’s High School,  Jayalakshmipura,— 128/10 in 29.1 overs

    – Suhas M P — 31 Runs/ 36 Balls — Not Out

    – Manoj K.S — 18 Runs/ 31 Balls

    Bowling from Sadvidya High School

    – Sheshank S Bharwaj — 6 Overs, 28 runs, 4 wicket

    – Shreyan S Nayak — 4 overs, 15 runs, 2 wicket



    1. Tiger of the Match — Nayan R from Sadvidya

    2. Tiger of the Series – Sheshank S Bharwaj — Sadvidya High School

    3. Best Batsman — Nishant S from Sadvidya High School

    4. Best Bowler — Syed Zahur – Joseph’s High School, Jayalakshmipura

    5. Best Fielder — Abhinandan Prasad from Sadvidya high School

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Queries:  E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Swachh Bharath Abhiyan initiated by NR Group in Mysuru”.

    Swachh Bharath Abhiyan initiated by NR Group in Mysuru

    150 NR employees took part in the initiative

     

                                                                          

     

    Mysuru, November 7, 2016: Strengthening its commitment towards betterment of the society NR Group, the makers of Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral agarbathi manufacturer today arranged Swach Bharath Abhiyan, where 150 employees of NR Group joined hands to make the initiative a success.

     

    The event was inaugurated by Sri B L Bhyrappa, Mayor of Mysuru. The event also saw the presence of Sri Jagadeesh, Commissioner, Mysuru City Corporation, Dr D G Nagaraj Mysuru, City Corporation Health Officer, Mr. R Guru, Chairman, NR Group. NR Group employees along with the mayor, cleaned a stretch of Manandavadi Road.

     

    Sharing his thoughts on this occasion, Sri. B L Bhyrappa, Mayor of Mysuru, said, “Mysuru is the cleanest city in India and not just once but in a row. Cleanliness of the city is the responsibility of everyone. Cleanliness should become part and parcel of life, not just for the council or the authority, but for the sake of everyone.  Today NR Group has taken this endeavor to create awareness, and I am more than happy to be carrying out this initiative.”

     

    Speaking about the initiative, Mr. R. Guru, Chairman, NR group said, “We are a progressive country. Swachh Bharath Abhiyan has given a new motto to the entire country. Keeping in line with this country, Cycle Pure has taken up this endeavor to create awareness in the masses on the environment. It is an attempt by us to contribute towards cleaner India. Through this initiative we are aiming to spread awareness regarding Swachh Bharath Abhiyan.”

     

    Cycle Pure Agarbathies, the leading manufacturer of agarbathi has cultivated an eco-friendly approach in all its endeavors. It is the only agarbathi company in India   to be certified as a ‘green’ company by the UK-based Carbon Consulting Company — the leading provider of carbon reduction solutions in the World.

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Queries:  E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Mysuru Warriors lends helping hand to its Cause Partners”.

    “Mysuru Warriors lends helping hand to its Cause Partners”.  

    Donates a sum of 3, 00,000 INR to 3 cause partners

     

     

    Mysuru, 26th October, 2016: Mysuru Warriors, the KPL team owned by NR Group, the maker of Cycle Pure Agarbathies, handed over cheque of 1, 00,000 INR to all the 3 cause partners as part of its commitment towards social cause at Pathrakarthara Bhavan today.

     

    Mysuru Warriors after an explosive performance in the 5th edition of the league garnered the “Fair Play Trophy” of the season. Captained by the talented Manish Pandey, the electrifying game played by the team made Mysuru Warriors the only team with seven consecutive wins in the tournament.

     

    As part of the association Mysuru Warriors had announced to contribute towards the social empowerment causes Deutsche Cleft Kinderhilfe, Kalisu Foundation and Usha Kiran Eye Hospital that they are ardently working with. The support to Deutsche Cleft Kinderhilfe, Kalisu Foundation and Usha Kiran Eye Hospital witnessed Mysuru Warriors contributing Rs. 1000 for every 4s and 6s the team scores and every wicket the team has taken.



    Please find below score summary:

    Games 6’s 4’s Wickets Total
    8 45 99 61 2,05,000/-

     

    Rs. 2,05,000/- is the total sum collected from 4s and 6s scored and wickets taken by Mysuru Warriors. Cycle Pure Agarbathies, powered by sponsors has decided to contribute an added Rs. 95,000/- towards the social empowerment.  Mr. Guru, Chairman, NR Group handed over Rs. 1,00,000/-  cheque to all the 3 cause partners.   Mr. Balachandar, Convenor, KSCA, Mysuru Zone, Mysuru graced the occasion as Guests of Honour.

     

    Commenting on the initiative Mr. R. Guru, Chairman, NR Group said “We at Cycle Pure Agarbathies have always worked been involved in pro-social activities. In fact, a significant part of our gains have been spent on socially relevant causes. We are happy to be in a position where we can take initiatives for the betterment of the society.

     

    “Out of all the things that can take our society forward, health and education are undoubtedly the most important. We are glad to be a catalyst in bringing about a change in the lives of the children and thereby build a strong future for our country.” added Mr. R. Guru.

     

    Usha Kiran Eye Hospital will be using the amount to treat birth disabilities like squint eyes in children. Whereas, Deutsche Cleft NGO will be using the amount for the corrective surgery of children with cleft lip and palate, and Kalisu Foundation who have been instrumental in building library infrastructure around Karnataka, will invest the amount in building a science library in the region.

     

    A believer of sustainable and holistic growth, NR Group has initiated many activities to contribute for the betterment of the society. This passion to give back to the society has resulted in NR Group initiating an array of activities to help and support the underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms.

    About Mysuru Warriors

     

    Mysuru Warriors Team entered KPL in 2014 and emerged champions in the same season. Two star players from Mysore Warriors entered IPL in 2014 and the legacy continues. Most of the players selected by Mysuru Warriors have carved a niche for themselves in the Indian cricketing arena especially, the captain Mr. Manish Pandey, who is a part of India team. The team’s anthem is composed and sung by popular music director Mr. Raghu Dixit. The strong sponsorship enjoyed by Mysuru Warriors during the last season is a testimony of the recognition the team has garnered. It succeeded in bringing together like minded people towards supporting the novel cause of encouraging sports in India. Mysuru Warriors aim is to give an opportunity to young cricketers to experience professional cricket under lights and in the high pressure T-20 format.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “IRIS Aroma offers exciting offers on the occasion of Diwali”.

    IRIS Aroma offers exciting offers on the occasion of Diwali

    Offers available in all IRIS Aroma boutique


    Mysuru, 25th October, 2016: The IRIS Aroma boutique chain – a brand of Ripple fragrances the spatial fragrance division of NR group, makers of Cycle Pure Agarbathies is celebrating Diwali with exciting offers on all their products from October 24 till November 15 at their Bangalore, Pune, Chennai and Mysore outlets.


    Adding more zing to the celebrations IRIS Aroma Boutique is offering special festival discounts. The festive offer allows visitors to the boutique an attractive discount of 10% for every purchase of Rs. 1000/- and above, 15% for purchase of Rs. 2500/- and above and 30% discount on selected range of Accessories & Candles.  Further, in sync with the spirit of the season, the boutique will wear an all new look with innovative Diwali merchandising.


    IRIS Aroma Boutique, India’s complete home décor brand has a range of exquisite products. This Diwali you can gift your loved one the gift of fragrance from IRIS’s variety of diffusers, potpourri, aroma candles, fragrance sachets and home décor items.


    One can also avail the products online by visiting http://www.purefragrances.com/brands/IRIS.html


    The sole focus of the boutique is to provide a complete fragrant experience under one roof. Its mission is to provide complete sensory delight, through fragrance and form.


    About IRIS Aroma Boutique: The ‘Iris Aroma Boutique’ offers an exciting value proposition of both eclectic choice and affordable luxury. The merchandize includes exquisite novel fragrance delivery systems, innovative accessories & unique home décor artefacts. The boutique also offers an extensive candle range rarely seen under one roof. IRIS Aroma Boutique keeps in mind the burgeoning expectations of a woman who prides herself on having the best for her home.


    About Ripple Fragrances: Ripple Fragrances Pvt. Ltd. is a division of the NR Group — with headquarters at Mysore. The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand “Cycle”. The NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is the leaders in the Indian Home fragrance market.


    Media queries: – E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Cycle Pure Agarbathies presents KSCA Tiger Cup 2016 Mysuru Tournament”.

    Cycle Pure Agarbathies presents KSCA Tiger Cup 2016 Mysuru Tournament


    Mysuru, October 28, 2016: Strengthening its commitment towards sustainable development Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer today announced its support for the upcoming edition of the KSCA Tiger Cup 2016 cricket tournament, happening at the SJCE Ground, Mysuru.  The KSCA Tiger cup leverages the love for cricket to bring about awareness and encourage sustained efforts to protect the precious Tigers.  The tournament will be an inter-school competition for under-16 category that will start from 2nd November and conclude on 23rd November, 2016.  Recently, Cycle Pure Agarbathies strengthened their commitment of conserving the wildlife by donating the amount of Rs. 1 lakh to Mr. Pramod, the forest guard of BRT Tiger Reserve.

     

    KSCA Tiger Cup tournament was conceptualized by former India batsman Sandeep Patil to help spread the word about wildlife conservation and inclusive sustainable development. The objective of the initiative is to encourage the youth to assist the government, largely including the participation of the forest department, to help conserve our forests and wildlife, especially the tiger. Apart from spreading awareness the initiative recognizes meritorious forest watchers and guards.

     

    Speaking about the initiative, Mr. Pavan Ranga, Co-owner, Mysuru Warriors and Director, NR Group said, “In the nation where cricket is loved so fondly, what can be a better platform than this to grab people’s attention? This Tiger cup is a part of our constant endeavor to educate the masses regarding the sustainable development of the society and ecosystem that we live in. It is an attempt by us to address the issue of Tiger extinction and draw people’s attention towards it. Through this tournament we are aiming to fulfill two purposes, one of spreading awareness regarding Tiger conservation and one to provide opportunity for upcoming cricket talents.”  Mr. Sudhakar Rai, Chairman, KSCA, Mysuru Zone, Mr. Balachandar, Convenor, KSCA, Mysuru Zone and Mr. Joseph Hoover, experienced cricket journalist graced the occasion with their presence.

     

    KSCA Tiger Cup tournament was conducted in Bangalore in the month of April and May, where 103 matches were played at Global Academy of Technology, Rajarajeshwari Nagar and Loyola School Ground, Bannerghatta Road. In all, 56 teams participated in the category of under-12, under -14 and under -17. The motive behind the tournament was again to spread awareness about the conservation of Tigers.

    As a step towards sustainable development, Cycle Pure Agarbathies, the leading manufacturer of agarbathi has cultivated an eco-friendly approach in all its endeavors. It is the only agarbathi company in India   to be certified as a ‘green’ company by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices and packaging, the company has set up re-cycle corrugated boxes at relevant units and ensures they are used multiple times before being scraped. Further, the company has utmost perfection in packaging the products with care and finesse. All the agarbathi products are made from natural ingredients that are IFRA Certified aroma materials and are not harmful to the environment or health. NR Group has also has established a waste management process to recycle packing material and agarbathi scrap.

     

    About Cycle Pure Agarbathies


    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Queries:  E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Cycle Pure celebrates Birth Anniversary of Founder Sri N Ranga Rao in Ajitha Nele”.

    Cycle Pure celebrates Birth Anniversary of Founder Sri N Ranga Rao in Ajitha Nele



                                                              

    Mysuru, 25th October, 2016: Cycle Pure celebrated Birth Anniversary of Sri N Ranga Rao, the group’s founder in a unique way. In an attempt to make the day memorable, Cycle Pure Agarbathies distributed school bags which included an assortment of stationary to children of Ajitha Nele an Orphanage in Mysuru.

     

    Cycle Pure Agarbathies was started by Sri. N Ranga Rao in 1948. The journey has seen the brand grow from a fledgling cottage industry to a global enterprise; Cycle has the largest market share in India and has established itself as a major agarbathi exporter. The brand growth has its base in the founder’s guiding principles of integrity, quality, customer responsiveness, financial discipline and most importantly, supporting and serving socially relevant causes.

     

    Birthday celebration also witnessed signing of official agreement for Prerepana Project (Phase II) between NR Foundation and Swami Vivekananda Youth Movement. Prerepana (Phase II) is a five year project aiming to address and resolve the critical needs of the slum dwellers and strengthening the key social development indicators like issues of health (Alcohol De-addiction), education (Children & Youth) and facilitating linkages for social entitlements in the community. The project will lay its focus on seven slums of Mysuru viz Karakushalanagar, Metagalli Ekalavyanagara, Bharath Nagar, Kalyangiri—KSB Colony, Vande Matharam, Shivrathreshwara nagara and Kesare- Kurimandi.

     

    As part of the Founder’s Day activity, Cycle Pure Agarbathies distributed school bags containing an assortment of stationary to children of Ajitha Nele Orphanage.  Ajitha Nele is a project of Hindu Seva Pratisthana started to provide residential care to destitute children.

     

    Speaking on this initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We, as a brand, have always been aware of our social responsibilities and believe in giving back to the society we live in. We are very happy to have arranged the distribution programme for these innocent little children and also thank them for making this day memorable and special for Cycle Pure. It is heartening to see the way these little children cherish their little joys and make our little contributions look big and meaningful.”

     

     About NR Foundation:

    NR Foundation is the non-profit charitable trust of the NR Group. Sri N. Ranga Rao, founder of NR Group (makers of Cycle Pure Agarbathies) strongly believed in giving a share back to society from what it has received. This belief has now become an ideal of the Group and “NR Foundation” is the result. Education at all levels for the betterment of society at large is an important aspect of their philanthropic activity. NR Foundation also supports a variety of social activities in and outside Mysuru city very passionately.  The following are the CSR activities of the foundation:

    – Ranga Rao Memorial School for Disabled [RMSD]

    – Project Prerepana

    – Project Unnati and Cycle Scholarship Programme

    – Vocational Training for Women

    – Supporting Art and Cultural Events



    For details http://www.nrfoundation.org.in/

    Media Contacts-E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

     

     

  • “Ripple unveils Lia Fragrance Studio to add to the happiness of Durga Puja this year ”

    Ripple unveils Lia Fragrance Studio to add to the happiness of Durga Puja this year

     

    – Ripple appoints noted actor Abir Chaterjee as the ambassador for the campaign of Lia Air Freshness during      Durga Puja

    – Abir Chatterjee to spend time with his fans at the studio on Navamee

    – Pandit Mallar Ghosh, Actor Riddhi Sen to perform at the Fragrance Studio during Puja

     

    Kolkata October 7, 2016:   In its endeavor to uplift the festive spirit of Durga Puja, Ripple Fragrance, a division of the NR Group, unveiled Lia Fragrance Studio at Ballygunge Cultural Durga Puja premises.

     

    This unique Fragrance Studio, a 16 ft high temporary installation, resembles a two storied house and it gives an exquisite experience of the innovation of Ripple Fragrances. In the Lia Fragrance Studio the entire product range of Lia and IRIS brand are strategically placed to create a fascinating surroundings for the visitors.

     

    The NR Group, makers of Cycle Pure Agarbathies, who have 70 years of expertise in the fragrance arena has always been associated with Durga Puja with innovative ideas. Rhythm Dhaker Ladai had made a mark in the revival of Dhakis in West Bengal. This year NR Group has taken this pioneering fragrant initiative to connect with people of Kolkata during Durga Puja.

     

    Scintillating live performance by the likes of Pandit Mallar Ghosh, Riddi Sen have been planned at the Fragrance Studio to intensify the Puja celebration of thousands of pandal hoppers. Ace actor Abir Chatterjee will spend time with his fans at the studio on Navamee. Abir is the brand ambassador for Lia fragrance for the campaign of the brand during Durga Puja.

     

    Commenting on this initiative Mr. Kiran V. Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group) said “We are thrilled to have created this Lia Fragrance Studio. This is an attempt to provide a special experience for the people of Kolkata on a very special occasion Durga Puja. ”

     

    About Ripple Fragrances:

    Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group — with headquarters at Mysuru. The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand “Cycle”. NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is a leader in the Indian Home fragrance market with its functional air care brand Lia and its Lifestyle fragrance brand IRIS.

     

    About NR Group:

    The Mysuru-based NR Group was founded by Shri N. RangaRao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

  • “BRING HOME THE GODDESS OF WEALTH WITH OM SHANTHI SAMPOORNA LAKSHMI POOJA PACK”

    Bring home the Goddess of Wealth with Om Shanthi Sampoorna Lakshmi Pooja Pack

    A complete kit allowing you to perform Lakshmi Pooja in its true form with utmost reverence

     

     

    Mysuru, 13 October, 2016: Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer today launched its Special Diwali Pooja Kit. Named Om Shanthi Sampoorna Lakshmi Pooja pack, the kit offers discerning customers an opportunity to celebrate the festival in its true traditional form.

     

    Specially designed under the guidance of purohits the Om Shanthi Sampoorna Lakshmi Pooja Pack contains all the 30 essential elements to perform Lakshmi pooja. It has thoranam, cup sambrani, agarbathi holder, deepam, peetha for Ganesh, peetha for Lakshmi, rangoli, rangoli stencil, pooja akshataa, haridraa, kumKumam, gandha tablets, dhoopam, pugi phala, gejje vastram (large), gejje vastram (Small), kanchuki, yagnopavita for Lakshmi, kajjala, aabharanam, karpooram, karpooram Aarti Holder,  ganga jal, kankana  soubhagya alankaraa (Mangalyaa, Bangles, Kumkum & Haridraa) and Nose stud. A detailed Do-it-Yourself kit; it has an audio CD, instructional manual and idols of Goddess Lakshmi & Ganesha. The audio CD and booklet offers devotees step by step guidance in English and other regional languages on how to perform the pooja. It also has shlokas and Shri Lakshmi Ashtottarashata Naamaavali assisting its recitation.

     

    Commenting on the pooja kit, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “At Cycle Pure Agarabthies we have always believed in being an integral part of our customer’s lives. Innovative offerings like Om Shanthi Sampoorna Lakshmi Pooja Kit are an extension of this philosophy of fostering reverence and respecting traditions.”

     

    “Developed based on scriptures, we are confident the pooja pack will not only help our discerning customer to celebrate the occasion in the most pious and traditional way, it will  also allow them to educate their younger ones on the nuances  of the festival and encourage them to appreciate our rich culture.” added Mr. Arjun Ranga.

     

    A comprehensive kit, the Om Shanthi Sampoorna Lakshmi Pooja Pack can be purchased from RangSugand or online at http://pureprayer.in/. Customers buying from http://pureprayer.in/ can avail a special discount of 10% on their purchase.

    Lakshmi Pooja is an important ritual performed during the festival of Diwali. It is performed to invite Goddess Lakshmi at home. Prayers are offered to the Goddess, so that the year is filled with peace, wealth and prosperity.

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts-E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “NR Group’s Rakshit Shastry qualifies for 60th National Shooting Championship”.

    NR Group’s Rakshit Shastry qualifies for 60th National Shooting Championship

                                                      

    Mysuru, October 5, 2016:  Rakshit Shastry, an employee of NR Group manufacturer of India’s largest and the only Certified Carbon Neutral agarbathi, qualified for 60th National Shooting Championship after winning National Qualification and South Zone championship in Madurai. Rakshit Shastry is ranked 3rd in South India amongst 600 participants.  The young IT analyst will be participating in the national event of 10mts Air Pistol and 50mts Free Pistol, organized by the National Rifle Association of India (NRAI) at the Belewadi stadium in Pune.

     

     It is a proud moment for NR group where a member of the organization has climbed the ladders of success with his fine talent along with achieving excellence in his profession. “I would like to dedicate the medals to my company who believed in me and gave complete support to win these medals”, said Rakshit Shastry.

     

    Commenting on Rakshit’s accomplishment, Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathies said, “Our organization takes immense pride on this achievement of Rakshit, he has done a commendable job. Rakshit is a multitalented employee and has lot of potential in him. For his upcoming championship, our support and good wishes are with him. ”

     

    Rakshit Shastry is a multitalented employee of NRH Mysuru, who keeps sharp eye for the target. The lad has won several awards in Karate, Swimming, Badminton and Table-Tennis, he happens to be a sketch artist and a regular blogger as well.  Rakshit holds a formal degree in BE (Mechanical) and M.Tech (Product Design).

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts-E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Karboon Smart KPL 2016 powered by Cycle Pure Agarbathies Fair Play trophy goes to Mysuru Warriors”.

    Karboon Smart KPL 2016 powered by Cycle Pure Agarbathies Fair Play trophy goes to Mysuru Warriors


    Mysuru, October 10, 2016: Mysuru Warriors the KPL team owned by NR Group after an explosive performance in the 5th edition of the league garnered the “Fair Play Trophy” of the season. The electrifying game played by the team, made Mysuru Warriors the only team with seven consecutive wins in the tournament.

     

    Also, J Suchith, the left arm bowler of Mysuru Warriors received the prestigious Purple Cap in the felicitation ceremony that took place in Hubbli yesterday. The orthodox bowler has been proven as the most crucial player of the tournament after picking maximum number of wickets in this season of KPL. This 20-20 tournament organized by the Karnataka State Cricket Association (KSCA) ended on a great note. The 15 day exciting and entertaining journey hosted the first leg of the season in Mysuru and the second leg in Hubbli.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Contact E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Cycle Pure Agarbathies initiates Community Care Program for Mysuru City Traffic Police ”.

    Cycle Pure Agarbathies initiates Community Care Program for Mysuru City Traffic Police

    ~Distributed 350 weather jacket to the Mysuru City Traffic Police~

     

     

    Mysuru, 29th September, 2016: Strengthening its commitment towards community development Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer distributed 350 weather jackets to the Mysuru City Traffic Police, at Mysuru Palace today.  Sepoy Garnde Hotel and Silent Shores Resort jointly gave away 350 reflector jackets on the occasion.

     

    The event was graced by Mr. B. Dayananda, Commissioner of Police, Mysuru, Mr. R Guru, Chairman, NR Group, Mr. Yeshashvi S Somasekhar, Proprietor, Sepoy Grande Hotel, Mysuru and Mr. Jagannath Shenoy, Director, Silent Shores, Mysuru.

     

    Commenting on the initiative Mr.  R Guru, Chairman, NR Group said, “Cycle Pure has always believed in giving back to the society, what better way to do it than to give to the people who are maintaining discipline in the society.  We are extremely honored to be part of this initiative.”

     

    Distributing weather jackets is a continuing community care initiative by Cycle Pure Agarbathies, for the welfare of the city’s 350 members of Mysuru City Traffic Police.

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the

    premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Queries:  E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “CYCLE PURE AGARBATHIES ARE THE GOLD SPONSOR FOR MYSURU SHOPPING FESTIVAL”.

    Cycle Pure Agarbathies are the Gold sponsor for Mysuru Shopping Festival


    Mysuru, 27 September, 2016: India’s largest and the only Certified CarbonNeutral agarbathi Manufacturer, Cycle Pure Agarbathies are the gold sponsor for the first edition of Mysuru shopping festival. The festival was inaugurated at North Gate, Mysuru Place on 24th September by Hon’ble Minister of Tourism – Dr. Mahesh Sharma, Government of India. The Guest of Honour was Mr. Sudeep, Actor who is also the Brand Ambassador of Mysuru Shopping Festival.

     

    Mysuru Shopping Festival which is scheduled between 24th September 2016 and 5th November 2016 aims at attracting tourist in the cultural hub of Karnataka. This Festival which is showcasing 1000+ varieties of stores across the city will be a new shopping experience for the shoppers & visitors. Mysuru Shopping Festival will help in improving the city’s popularity not only with respect to Tourism, but also in trade and commerce.

     

    NR Group, makers of Cycle Pure Agarbathies will also showcase their fragrance range in the festival arena.  NR Group own stores RangSugandh and IRIS Aroma Boutique will be part of Mysuru Shopping Festival.  For more information on the products, address and contact details please visit http://www.nrgroup.co.in/

     

    Commenting on the association Mr. Arjun Ranga, Founder, Managing Director, Cycle Pure Agarbathies said “Mysuru is known for its culture and heritage. We are certain that this edition of the Mysuru shopping festival will not only increase the tourist attraction towards the city but also will give people from different parts of the world a glimpse of the culture. Cycle Pure is proud being part of such an enhancing experience.”

     

    The festival aims to help in increasing shopping at Mysuru, leading to an increase in the demand for newer products, and increase in employment opportunities and bringing about growth in the community.

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media queries: e-mail nrgroup@brand-comm.com or call Bhaswati|91-8438148810 Purva|91-9886367129

     

  • “MYSURU WARRIORS UNVEILS THE TEAM ANTHEM”.

    MYSURU WARRIORS UNVEILS THE TEAM ANTHEM

    Mysuru Warriors unveils the TEAM Anthem”.

     

    Mysuru, September 26, 2016:  NR Group, the makers of Cycle Pure Agarbathies and owner of Mysuru Warriors today formally presented Mysuru Warriors team anthem for Karboon Smart KPL 2016 powered by Cycle Pure Agarbathies. Titled “Nee Salam Hodi”, the anthem is composed and sung by noted musician Raghu Dixit.

     

    Youthful and peppy the anthem takes inspiration from the folk music of the region and blends it with contemporary music making it appealing to both cricket lovers as well as music lover. The anthem embodies the spirit of the team.

     

    Launching the album, Mr. Raghu Dixit, composer & singer said, “I feel greatly honoured to have been given an opportunity to compose music for my home team. Mysuru Warriors is one of the most promising teams and I wish them the very best.”

     

    Speaking on the anthem, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Music is an art form that is not bound by region, language or religion. It has the power to bring everyone together. Further, Mysuru is known for its cultural richness. It has had a legacy of patronizing, be it performing or fine arts. Raghu Dixit and his band, the Raghu Dixit Project was our choice because understand the nuances of the region and at the same time embodied the spirit of the team to appeal to a wider audience.”

     

    Launched recently, music and cricket lovers can listen and watch the anthem on:

    http://youtu.be/T_VBjRbWeys?a

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Recently, they have also organized a Tri-series in Mysuru. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

    Media Contacts E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Cycle Rhythm introduces Sourav Ganguly as its Brand Ambassador”.

    Cycle Rhythm introduces Sourav Ganguly as its Brand Ambassador

    Mysuru 10th September 2016: Cycle Rhythm, from the house of Cycle Pure Agarbathies, has inducted former Team India captain and cricket administrator Sourav Ganguly as their brand ambassador. Cycle Pure Agarbathies is India’s largest and the only Certified Carbon Neutral agarbathi manufacturer and the flagship brand of the Mysore-based NR Group.

    Cycle Rhythm, plans to launch a series of television commercials with Ganguly, to start a 2-year association.  The commercials also feature dansuese-actress Mamata Shankar, singer Rupankar and actress Monami. The television commercial will supported by Print, Radio, Outdoor advertising and events, making a complete 360 degrees, campaign.

     

    Arjun Ranga, Managing Director, Cycle Pure Agarbathies explains, “Cycle Rhythm agarbathi has a legacy of partnering the hope and trust world over. From his debut at Lords to being Team India Captain, Sourav Ganguly has epitomised the hope and faith of the country. His determination and leadership inspires all of us, encourages us to have faith in our efforts and our prayers. Which is why Cycle Rhythm associates naturally with him. And it so happens Sourav, in Bengali means fragrance and Cycle Rhythm has been widely recognized for its unique, long-lasting fragrances.”

     

    Through this association, Cycle Rhythm is planning to reinforce its market leadership and make inroads into the hearts and minds of newer customers. 60 years of partnering with Bengal’s hope and trust is the brand’s clarion call. Which aptly blends with Sourav Ganguly, who has carried the hope and faith of Bengal with him making him the perfect choice to partner the brand in Bengal.

     

    Sourav Ganguly welcomed the association, “I am happy to be with Cycle Rhythm Agarbathies. I trust the brand as it delivers what it promises. Also, it has enduring pleasant fragrances and is made from pure ingredients. That’s why it has been a part of Bengal’s households for decades.”

     

    Known for its variety of fragrances, Cycle Rhythm along with its association with Sourav Ganguly is looking forward to begin a new era.

     

    About Rhythm Agarbathies

    Cycle Rhythm is a line of fragrances from Cycle Pure Agarbathies. A premium brand in India, the multifaceted Cycle Rhythm offers a variety of fragrances that are melodious, pleasant, passionate in the feelings they inspire. The range of fragrances include Amber, Flora, Orient and Pushkarini. For more information, please visit http://www.nrgroup.co.in/

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

    For queries

    Email nrgroup@brand-comm.com or call Purva +91 9886367129 or Zeeshan +91 9836049208

     

     

  • “NR Foundation distributed books and stationeries to children in Ekalavya nagar ”.

    NR Foundation distributed books and stationeries to children in Ekalavya nagar

    An initiative under the project Prerepana Phase II

     

     

    Mysuru, 26th   August, 2016: NR Foundation, the philanthropic arm of the NR Group, makers of Cycle Pure Agarbathies distributed books and stationeries to 55 students in the slums of Ekalavya Nagar today. Ekalavya Nagar is one amongst the 7 slums selected under project Prerepana. The activity conducted included students from standard 1 till PUC.

     

    Mrs. Shruthi Pavan Ranga was present there among the children to distribute books and stationeries. Mr. Narayan, Vice President, Nagenahalli Grama Panchayat, Ms. Suvarna and Ms. Bhagyamma, Nagenahalli Grama Panchayat Members were also present at the event.  The initiative was taken under the phase II of project Prerepana, with the objective to encourage education among the under privileged students of Ekalavya Nagar.

     

    “Project Prerepana started with the aim to develop the slums and to guide the upcoming generation.  After the successful completion of phase I of this project, we have started with the phase II this year. This event is an additional initiative in lines with the same motive. We are glad we could give back to our society and contribute towards making it a better place for the next generation.” said Mrs. Shruthi Pavan Ranga.

     

    The Swami Vivekananda Youth Movement (SVYM), the implementing partner had successfully executed phase I of project Prerepana in 2006 which focused on women and child welfare with thrust on health and education. The project generated awareness among the people on different issues and supported them by establishing learning centers and providing career guidance along with counselling sessions, it also helped in strengthening community-based institutions.

     

    About Project Prerepana: Project Prerepana (Phase II) aims is to promote sustainable development of seven slums in Mysuru through its focus on health, education, and socio-economic empowerment of youth and women. NR Foundation had earlier supported the Phase 1 of this project which lasted 5 years i.e. 2006 to 2011. With an aim to generate awareness on issues crucial for development, establish learning centers, provide career guidance and counselling, and strengthen community-based institutions, Swami Vivekananda Youth Movement (SVYM), the implementing partner had successfully executed Prerepana phase—I (2006). This had focused on women and child welfare with its thrust on health and education.

     

    Following the phase I success, proposed for 5 years (2016-21), and to sustain community driven progress, Phase II Prerepana aims to address and resolve the critical needs of the slum dwellers and strengthening the key social development indicators like issues of health

     

    (Alcohol De-addiction), education (Children & Youth) and facilitating linkages for social entitlements in the community. The project will lay its focus on seven slums of Mysuru viz Karakushalanagar, Metagalli Ekalavyanagara, Bharath Nagar, Kalyangiri—KSB Colony, Vande Matharam, Shivrathreshwara nagara and Kesare- Kurimandi.

     

    About NR Foundation:

    NR Foundation is the nonprofit charitable trust of the NR Group. Sri N. Ranga Rao, founder of NR Group (makers of Cycle Pure Agarbathies) strongly believed in giving a share back to society from what it has received. This belief has now become an ideal of the Group and “NR Foundation” is the result. Education at all levels for the betterment of society at large is an important aspect of their philanthropic activity. NR Foundation also supports a variety of social activities in and outside Mysuru city very passionately.  The following are the CSR activities of the foundation:

    – Ranga Rao Memorial School for Disabled [RMSD]
    – Project Prerepana
    – Project Unnati and Cycle Scholarship Programme
    – Vocational Training for Women
    – Supporting Art and Cultural Events
    – For details http://www.nrfoundation.org.in

     

    Media Queries:  E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “MYSURU WARRIOR ANNOUNCES CAUSE PARTNERS FOR KPL 2016 POWERED BY CYCLE PURE AGARBATHIES ”.

    Mysuru Warrior Announces Cause Partners for KPL 2016 powered by Cycle Pure Agarbathies


    Mysuru, August 24, 2016: Today Mysuru Warriors, the KPL team owned by NR Group, announced Usha Kiran Eye Hospital, Deutsche Cleft Kinderhlife and Kalisu Life as their Cause partners for the 5th edition of Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies. The team will be donating for every boundary scored and wicket taken by the Mysuru Warriors to the cause partners. The initiative taken by the team is to carry forward NR Groups commitment and passion to give back to the society.

     

    The money received through this initiative will be divided equally among all the Cause partners and put in use for social cause. The Deutsche Cleft Kinderhilfe, an international NGO will be using the amount for the corrective surgery of children with cleft lip.  Kalisu Foundation will use the money for building libraries in government schools and the Usha Kiran Eye Hospital has plans to treat birth disabilities in children like squint eyes. The support extended by Mysuru Warriors to these organisations, will go a long way towards furthering their cause.

     

    Speaking about the initiative Mr. Arjun Ranga, Owner, Mysuru Warriors and Managing Director, Cycle Pure Agarbathies, said, “The association with these three organizations brings immense pleasure to our team, it induces a sense of fulfillment.  This initiative taken by Mysuru Warriors will motivate the team to give a better performance in the upcoming KPL tournament. This collaboration is an attempt from our end to make a difference in the lives of children.”

     

    Last year, Mysuru Warriors team contributed Rs. 1 lakh to Deutsche Cleft Kinderhilfe, an international NGO that offers comprehensive treatment to children with cleft lip and palate across Mysuru. The aid helped Deutsche Cleft Kinderhilfe to ensure corrective surgery for 7 cleft lip and palate affected children in the city.   Mysuru Warriors contributed Rs. 1,20,000/- to Kalisu Foundation to build 2 libraries in Sharadavilas Government Schools and Kuvempunagar Government School.   The objective is to extend support towards providing high quality education to children studying in government schools.

     

    An ardent believer of sustainable and holistic growth, NR Group has initiated many a causes for the betterment of the society. This passion to give back to the society has resulted in NR Group instituting various initiatives like Ranga Rao Memorial School for Disabled, Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms. In fact, the stress on nurturing talent, especially sporting talent from smaller towns has motivated NR Group to associate with KPL. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. NR Group dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru Warriors will make it to the national team. NR Group has a true passion for cricket, and aspires to work for the overall development of the game and its players.

    About NR Group

     

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    #Media queries: nrgroup@brand-comm.com or call Bhaswati 91 8438148810 | Purva 91 9886367129

  • “MYSURU WARRIORS SHORTLISTS 2 PLAYERS TO REPRESENT KPL 2016 ”.

    MYSURU WARRIORS SHORTLISTS 2 PLAYERS TO REPRESENT KPL 2016

     

    2 players selected from the Talent Hunt

     

    Mysuru, 23rd August, 2016: NR Group the owner of Mysuru Warriors conducted a cricket talent hunt in Mysuru at SDNR Stadium, Mysore University on August 17, 2016. The talent hunt saw active participation from Mysuru, Mandya, Ramanagara and Chamarajanagar.  Around 92 players turned out for the hunt in which 40 bowlers, 14 batsman, 30 all-rounder and 8 wicket keep cum batsman participated.   In the end of the initial rounds, 24 players were shortlisted who were further divided into two teams for a T20 match. The selected players underwent series of practice sessions from which two players were chosen to represent Mysuru Warriors team.



    The selected players are:

    1. Nanda Kishore — Jo Jo Cricket Club

    2. Shreyas N – MUCS

     

    2 players selected will play for Mysuru warriors and represent the team in the upcoming Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies. They will start practicing in the practice session with the Mysuru Warriors team which is scheduled between 28th August to 14th September.

     

    Speaking about the player selected, Mr. Arjun Ranga, Owner, Mysuru Warriors & Managing Director, Cycle Pure Agarbathies said, “Our state is blessed with great sporting talent. Through this talent hunt, we intended to spot good cricketers from rural Karnataka and provide them a platform to grow and prove themselves. In fact, the enthusiasm and passion for the game from the region has prompted us request KSCA to increase the number of player that can be selected from the region in the next KPL.”

     

    Commenting on the selection process, Rx Murali, Head Coach, Mysuru Warriors said “The response to the selection process was heartwarming. The region is a votary of great cricketing talent. It was extremely difficult for us to select players as each and every player was good. We wish both the selected as well as the others all the very best.”

    About NR Group

     

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    #Media queries: nrgroup@brand-comm.com or call Bhaswati 91 8438148810 | Purva 91 9886367129

     

  • “Mysuru Warrior announces JSS Hospital as medical partner for KPL, 2016”.

    Mysuru Warrior announces JSS Hospital as medical partner for KPL, 2016

     

    Mysuru, 15 September, 2016: NR Group, the creator of the world’s largest agarbathi manufacturer, Cycle Pure Agarbathies and the owner of the KPL team Mysuru Warriors, today announced their association with JSS hospital as medical partner for Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies.

     

    JSS Hospital will be providing emergency medical services to the team with the presence of physician and attendees for the matches held in Mysuru. Also, physiotherapy will be provided to the team for the entire season of KPL by JSS college of Physiotherapy and Physiotherapy Department of JSS Hospital. Specialists will be providing pre match assessment, focused advice to minimise injuries and sports related biomechanical analysis for the team during season and off season, which will keep their body fit.

    Commenting on the association Arjun Ranga, Managing Director, Cycle Pure Agarbathies, owner of Mysuru Warrior said, “We are delighted for this value addition to the Mysuru Warrior family, we are sure that experts of JSS Hospital would help us to give proper care and aid to the players and the team will be able to perform better”.

     

    JSS Hospital with their motto of “In service to life” has extended their support to KPL, 2016 and ensures that the players of the team are physically fit.

     

    About JSS Hospital

    JSS Hospital is an 1100 bedded teaching and service hospital attached to JSS Medical College. It is a renowned high tech tertiary care referral hospital in South India and has to its credit several super specialties and the latest equipment. Quality health care is offered at affordable cost to the socioeconomically deprived sections of society. The hospital has 18 departments in various specialities. There are 12 major and 2 minor operation theatres, well equipped with modern and sophisticated equipment. Intensive Care Units, N.I.C.U., Intensive Cardiac Care Units services are also available. The hospital also provides round the clock emergency services.

     

    About Mysuru Warriors

    Mysuru Warriors Team entered KPL in 2014 and emerged champions in the same season.Two star players from Mysore Warriors entered IPL in 2014 and the legacy continues. Most of the players selected by Mysuru Warriors have carved a niche for themselves in the Indian cricketing arena especially, the captain Mr. Manish Pandey,who is a part of India team.The team’s anthem is composed and sung by popular music director Mr. Raghu Dixit.The strong sponsorship enjoyed by Mysuru Warriors during the last season is a testimony of the recognition the team has garnered. It succeeded in bringing together like minded people towards supporting the novel cause of encouraging sports in India.Mysuru Warriors aim is to give an opportunity to young cricketers to experience professional cricket under lights and in the high pressure T-20 format.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “MYSORE SAHODAYA SCHOOL COMPLEX IN COLLABORATION WITH CYCLE PURE AGARBATHIES ORGANIZES GURU UTSAV -2016”.

     

    MYSORE SAHODAYA SCHOOL COMPLEX IN COLLABORATION WITH CYCLE PURE AGARBATHIES ORGANIZES GURU UTSAV -2016


    Mysuru, September 12, 2016: Teacher’s play a pivotal role in building the society. They lay the foundation and mold us into responsible citizens. Recognizing their contribution to the society, Cycle Pure Agarbathies, World’s largest incense stick manufacturer in association with Mysore Sahodaya School Complex today organized “Guru Utsav-2016”, a unique annual event which brings the teachers of various member schools of the Mysore Sahodaya to a common platform to collaborate, network and share ideas for individual and collective growth. The event was hosted at Excel Public School. The event witnessed active participation from around 30 schools and 1000 teachers from in and around Mysuru. Swami Maheshatmananda, Correspondent, Sri Ramakrishna Institute of Moral And Spiritual Education, Mysuru delivered the key-note address. Mr. Dwarakanath B. M., National Sales Manager, Cycle Pure Agarbathies graced the function while Mr. Rennie Joseph Mendonce, Principal, Public Pubic School and President of Mysore Sahodaya School Complex presided.

    Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Holistic development is a way of life at Cycle Pure Agarbathies. Be it our marketing or the manufacturing initiatives we have always worked towards making a positive impact on the society and eco-system that we live in. This association with the Mysore Sahodaya and the Guru Utsav is a natural progression of our commitment.”


    Guru Utsav is an annual event organisied by the Mysore Sahodaya Complex. Sahodaya, meaning ‘rising together’, is an initiative of the CBSE, to facilitate creative and effective collaboration and cooperation among schools affiliated to the Board. There are around 250 Sahodaya Complexes, all across the country, with more than 10000 schools affiliated to CBSE being its members. Mysore Sahodaya has around 50 schools from Mysuru, Mandya and Hassan as its members.

    The event ended with a cultural programme presented by teachers from various schools.


    An ardent believer of sustainable and holistic growth, NR Group has initiated many a causes for the betterment of the society. This passion to give back to the society has resulted in NR Group instituting various initiatives like Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms. In fact, the stress on nurturing talent, especially sporting talent from smaller towns has motivated NR Group to associate with KPL.  When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. NR Group dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru warriors will make it to the national team. NR Group has a true passion for cricket, and aspires to work for the overall development of the game and its players.


    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/



    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


    Media Contacts E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Mysuru Warriors all set to fight it out for the Karbonn KPL 2016 powered by Cycle Pure Agarbathies”.

    Mysuru Warriors all set to fight it out for the Karbonn KPL 2016 powered by Cycle Pure Agarbathies

    • Presents the ALL new Squad
    • Gets on board Indus Steel, Bacardi Weekender, Kotak, Star of Mysore, Oakley, BIT, Uber among others.

     

    Mysuru, September 7, 2016: NR Group, the makers of Cycle Pure Agarbathies and owner of Mysuru Warriors today formally presented the team for the upcoming KPL 2016 tournament. The all new team will have 20 players out of which 18 have been representing the state at various levels. The remaining two were selected from extensive talent hunt conducted by Mysuru Warriors recently.

     

    In the press conference Mysuru Warriors introduced their sponsors for the season. Cycle Pure Agarbathies is the principal sponsor. The other organisations who have joined hands are Indus Steel, Bacardi Weekender, Kotak, Star of Mysore, Oakley, BIT, Uber among others.

     

    Presenting the team and sponsors, Mr. Arjun Ranga, owner of Mysuru Warriors and Managing Director Cycle Pure Agarbathies said, “We are extremely satisfied with our team this year. It is a good mix of talent and experience. We are confident that this season, we will witness good cricket”.

     

    “Mysuru Warriors was instituted to encourage cricket talent from the region. Living up to its vision, Mysuru Warriors today has emerged as a hub of extraordinary talent. The fruitful collaboration with such esteem sponsors are a testimony of the same. We welcome all our sponsors to the Mysuru Warriors family and look forward to have a successful innings with them.” Added Mr. Arjun Ranga

     

    Elaborating on the team, coach Rx Murali, said, “With good depth in bowling, batting and fielding we have a strong side. We are also fortunate to have a strong support staff consisting of Vijay Madhyalkar, Asst. Coach, Shyam Rao, Fitness Trainer and Shravan, Physiotherapist. We also have Mr. Bradly James Haddin, former Australian international cricket player as an esteem mentor for our team. I am confident the team will exhibit an exciting game of cricket, and keep the crowds entertained”.

    Mysuru Warriors Team:

    • Manish Pandey
    • Suchith J
    • Aditya B Sagar
    • Rajoo Bhatkal
    • Arjun Hoysala
    • K Gowtham
    • Jonathan R
    • Annirudh Joshi
    • Vyshak Vijay Kumar
    • Liyan Khan
    • Nihal Ullal
    • Abhishek Bhat
    • Akshay Khodath
    • Anand Doddamani
    • Kushal Wadhwani
    • Prateeksh R
    • V Koushik
    • Nikith S Sanganakal

     

    Players selected in the Talent Hunt

    • Nanda Kishore
    • Shreyas N

     

    Modelled on the lines of IPL, the 20-20 tournament is organized by the Karnataka State Cricket Association (KSCA) and will witness competition between 8 teams. Started in 2009, the Karnataka Premier League is now in its fifth season. It will commence from 16th September, 2016. The finals will be held in Hubbli on 2nd October September, 2016.

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Recently, they have also organized a Tri-series in Mysuru. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

    Media Contacts E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • “Mysuru Warriors appoints Mr. Bradley James Haddin as mentor for Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies ”.

    Mysuru Warriors appoints Mr. Bradley James Haddin as mentor for Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies

    Mysuru, 3rd September, 2016:  NR Group, the makers of Cycle Pure Agarbathies and owner of Mysuru Warriors appointed former Australian cricketer Bradley James Haddin as the team mentor for KPL, 2016.

     

    Bradley James Haddin is a former Australian cricketer who has represented Australia in all three forms of international cricket (Test, One-Day International and Twenty20 International). He also plays for the New South Wales Blues. Haddin is a right-handed batsman and wicket-keeper. He was a member of the Australian World cup winning team at the 2015 Cricket World, Haddin retired from ODI cricket in 2015. He also became the ambassador for his home ground, Sydney Cricket Ground (SCG) along with Steven Smith.

     

    Commenting on this association, Mr. Arjun Ranga, owner of Mysuru Warriors and Managing Director Cycle Pure Agarbathies said, “We are delighted to have Mr. Haddin on board as a mentor for Mysuru Warriors in the upcoming KPL. We are sure that his experience in the international arena will bring a lot of exposure to our players, and will help them reach the next level”.

     

    Mysuru Wrriors is aiming to reach new high with the help and guidance of Mr. Bradly James Haddin.


    Full name:  Bradley James Haddin

    Born: October 23, 1977

    Major teams : Australia, Australian Capital Territory, Islamabad United, Kolkata Knight Riders, New South Wales, Sydney Sixers

    Playing role: Wicketkeeper batsman

    Batting style: Right-hand bat



    Batting and fielding averages

    Mat Inns NO Runs HS Ave BF SR 100 50 4s 6s Ct St
    Tests 66 112 13 3266 169 32.98 5587 58.45 4 18 363 54 262 8
    ODIs 126 115 16 3122 110 31.53 3706 84.24 2 16 296 71 170 11
    T20Is 34 29 6 402 47 17.47 351 114.52 0 0 30 13 17 6
    First-class 184 300 39 9932 169 38.05 17 56 608 40
    List A 235 221 24 6503 138* 33.01 9 35 318 50
    Twenty20 78 73 12 1468 76 24.06 1169 125.57 0 9 117 59 49 17

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts E-mail umabai.ck@nrrs.net or call Uma Bai | 7022548894

  • NR Group To Hold Cricket Talent Hunt In Mysuru

    NR Group to hold Cricket Talent hunt in mysuru

    Selected candidates to represent Mysuru Warriors in KPL 2016


    Mysuru, August 12, 2016:  In line with its vision to nurture sporting talent in the hinterlands of Karnataka, NR Group, the owners of Mysuru Warriors announced that they will be holding a Talent Hunt in Mysuru on 17th August 2016 at SDNR Stadium Gangotri Glades, Academy Nets, Mysuru University, Mysuru.


    This event is especially organized for KACA registered talents from KSCA registered clubs in Mysuru, Mandya, Chamrajnagar and Ramanagar (Mysuru Catchment areas), as lot of potential lies in this region when it comes to Cricket.  The talent hunt aims to foster fresh cricketing talent and subsequently coach and nurture them. This initiative of Mysuru Warriors, is an opportunity for players to enter the professional cricketing arena. The selected players will get a chance to represent Mysuru Warriors and play at the upcoming Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies.


    Speaking about the Talent Hunt, Mr. Arjun Ranga, Owner, Mysuru Warriors said, “NR Group has always believed in nurturing talent in sports, be it cricket or any other sports.  We are proud to host the talent hunt and it is a pleasure to give players a chance to represent Mysuru Warriors.  Through this Talent Hunt, we intend to spot good cricketers and provide them a platform to grow and prove themselves.”


    Last year 5 players were selected from a similar talent hunt and they went on to hitch a mark for themselves in the state cricket team arena. Mysuru Warriors Captain Mr. Manish Pandey has carved a niche for himself in the international cricket arena. Mr. J. Suchith one of the key players of Mysuru Warriors team was instrumental in the winning of Mumbai Indian team.


    Place Mysuru
    Date August 17, 2016
    Location SDNR Stadium
    Gangotri Glades, Academy Nets , Mysore University , Mysore
    Time 8.00 am onwards
    Contact Mr. Arun – 09632976696


    The Talent Hunt begins at 8.00 am and players from registered club under KSCA will compete at the selection process. The players are advised to carry with them their KSCA statistics of last two years and their kits.  Ball will be provided.


    Modelled on the lines of IPL, the 20-20 tournament is organized by the Karnataka State Cricket Association (KSCA) and will witness competition between 8 teams. Started in 2009, the Karnataka Premier League is now in its fifth season which will commence on September 16, 2016. The first phase of the tournament will be hosted at Mysuru followed by Hubbli. The finals will be held in Hubbli.


    Over the years, NR Group through its flagship brand Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2014.


    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/



    #Media queries:

    nrgroup@brand-comm.com or call

    Bhaswati 91 8438148810 |

    Purva 91 9886367129

  • Mysuru Warriors Announces New Team for KPL 2016

    Mysuru Warriors Announces New Team for KPL 2016


    Mysuru, 11th August, 2016: NR Group, the owners of Mysuru Warriors, declared the list of players who will be representing the team in the upcoming season of the Karbonn Smart KPL, powered by Cycle Pure Agarbathies. In the player auction process held in Bangalore yesterday 18 players were selected for the Mysuru Warrior who will be playing in the fifth season of the KPL. The team that already retained their four players Manish Pandey, Suchith, K Gowtham and Arjun Hoysala on this Saturday, keeping the experience quotient intact in the formation will be seen competing with the seven other franchises in the tournament.



    Mysuru Warriors New Team — KPL 2016

    1.   Manish Pandey
    2.   Suchith J
    3.   K Gowtham
    4.   Arjun Hoysala
    5.   Jonathan
    6.   Anirudh Joshi
    7.   Aditya B Sagar
    8.   Rajoo Bhatkal
    9.   Vyshak Vijay Kumar
    10.  Liyan Khan
    11.  Nihal Ullal
    12.  Abhishek Bhat
    13.  Akshay Khodath
    14.  Anand Doddamani
    15.  Kushal Wadhwani
    16.  Prateeksh R
    17.  Nikith S Sanganakal
    18.  V Koushik
    19.  Head Coach — Rx Murali
    20.  Asst Coach — Vijay Madhyalkar
    21.  Physiotherapist – Shravan
    22.  Fitness Trainer – Shyam Rao
    23.  Team Manager – Suresh MR
    24. Team Co-ordinator — Arun Kumar

     

    Commenting on the new team, Mr. Arjun Ranga, Owner of Mysuru Warriors and Managing Director of Cycle Pure Agarbathies, said, “The new team is a fine blend of fresh talent and experienced players which brings in diversity to the line-up. We are elated with the way our final team has shaped up and I am pretty confident that the tournament is going to be extremely entertaining with some good and exciting cricket.”

     

    Modelled on the lines of IPL, the 20-20 tournament is organized by the Karnataka State Cricket Association (KSCA) and will witness competition between 8 teams. Started in 2009, the Karnataka Premier League is now in its fifth s which will commence on September 16, 2016. The first phase of the tournament will be hosted at Mysuru while the second phase will see the teams move to Hubbli followed with the finals which will be played there.

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Recently, they have also organized a Tri-series in Mysuru. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.



    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    About Mysuru Warriors

    Mysuru Warriors Team entered KPL in 2014 and emerged champions in the same season. Two star players from Mysuru Warriors entered IPL in 2014 and the legacy continues. Most of the players selected by Mysuru Warriors have carved a niche for themselves in the Indian cricketing arena especially, the captain Mr. Manish Pandey, who is leading India ‘A’ in Australia. The team’s anthem is composed and sung by popular music director Mr. Raghu Dixit.  The strong sponsorship enjoyed by Mysuru Warriors during the last season is a testimony of the recognition the team has garnered. It succeeded in bringing together like minded people towards supporting the novel cause of encouraging sports in India. Mysuru Warriors aim is to give an opportunity to young cricketers to experience professional cricket under lights and in the high pressure T-20 format.



    Media queries:

    e-mail : nrgroup@brand-comm.com or

    call : Bhaswati |918438148810

             Purva|91-9886367129

  • Mysuru Warriors — Players Retained for Season V

    Mysuru Warriors — Players Retained for Season V

     

    Mysuru, July 6, 2016: NR Group, the owners of Mysuru Warriors, today announced the list of 4 players retained for Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies.

     

    Mysuru Warriors retained their star batsman Manish Pandey.  He brings a lot of T20 experience and class to the top order. Another who brings IPL experience to this line-up included Suchith, a left arm spinner who has grown by leaps and bounds.  K Gowtham and Arjun Hoysala are the other two on whom Mysuru Warriors have retained their faith.

     

    “This year we have retained Manish Pandey, Suchith J, K Gautham and Arjun Hoysala in Mysuru Warriors for KPL’s upcoming season. We found that these players have very strong cultural fit with our team’s ethos.  We would have wanted to have retained more players but would not due to the retention policy which allows only 4 players,” said Arjun Ranga, owner of Mysuru Warriors and Managing Director of Cycle Pure Agarbathies.

     

    Manish Pandey

    • Profile
      • – Right Hand Batsman
      • – Right Arm Bowler
    • Key Milestones
      • Manish Pandey will lead India ‘A’ in Australia
      • – Played for RCB, PWI & KKR in IPL
      • – Scored Match winning innings for Karnataka, RCB & KKR
      • – Member of Indian ODI & T20 Team
    • Last KPL Details
      • – Captain Mysuru Warriors
    Suchith J

    • Profile
      • — All Rounder
      • — Left Hand Batsman /Left Arm Bowler
    • Key Milestones
      • – Plays for Karnataka Junior team
      • – Plays for Karnataka T20/ODI/Ranji
      • – Playing for Mumbai Indians
    • Last KPL Details
      • — Played for Mysore Warriors & won the Purple Cap
      • — Picked up 16 wickets with a best of 3/9
    Gowtham K

    • Profile
      • — Right Arm Off Break
      • — Right Hand Batsman
    • Key Milestones
      • – Plays ODI, Ranji & T20 for Karnataka
      • – Played for Malnad Gladiators
    • Last KPL Details
      • — Played for Mysuru Warriors
    Arjun Hoysala

    • Profile
      • — Left Hand Batsman
      • — Right Arm Medium Pacer
    • Key Milestones
      • – Plays for KSCA Presidents IX
    • Last KPL Details
      • — Played for Mysuru Warriors

     

    Modelled on the lines of IPL, the 20-20 tournament is organized by the Karnataka State Cricket Association (KSCA) and will witness competition between 8 teams. Started in 2009, the Karnataka Premier League is now in its fifth season which will commence on September 16, 2016. The first phase of the tournament will be hosted at Mysuru followed by Hubbli. The finals will be held in Hubbli.

     

    Over the years, NR Group through its flagship brand Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2014.

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    # Media queries:

    umabai.ck@nrrs.net or call 91 7022548894

     

  • NR GROUP TO HOLD CRICKET TALENT HUNT

    NR GROUP TO HOLD CRICKET TALENT HUNT

    Selected candidates to represent Mysuru Warriors in KPL 2016

     

    Bangalore, August 02, 2016:  In line with its vision to nurture sporting talent in the hinterlands of Karnataka, NR Group, the owners of Mysuru Warriors announced that they will be holding a Talent Hunt in Bangalore on 4th August 2016.  Dates for Talent Hunt in Mysuru will be announced shortly.

     

    Names of players selected in the Talent Hunt will be recommended to be included in the auction. The event is especially for players from Karnataka. Talent Hunt is aimed at fostering cricketing talent and will provide an opportunity for players to enter the professional cricketing arena. The selected players will get a chance to represent Mysuru Warriors and play at the upcoming Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies.

     

    Speaking about the Talent Hunt, Mr. Arjun Ranga, Owner, Mysuru Warriors said, “NR Group has always believed in nurturing talent in sports, be it cricket or any other sports.  We are proud to host the talent hunt and it is a pleasure to give players a chance to represent Mysuru Warriors.  Through this Talent Hunt, we intend to spot good cricketers and provide them a platform to grow and prove themselves.”

     

    Last year 5 players were selected from a similar talent hunt and they went on to hitch a mark for themselves in the state cricket team arena. Mysuru Warriors Captain Mr. Manish Pandey has carved a niche for himself in the international cricket arena. Mr. J. Suchith one of the key players of Mysuru Warriors team was instrumental in the winning of Mumbai Indian team.

     

    Place Bangalore
    Date August 4, 2016
    Location Just Cricket AcademyNo. 1/1B, Singanayakanahalli,Doddaballapur Road,Beside Nithyotsava Kalyana Mandap,Yelahanka,Bangalore – 560064
    Time 1 pm onwards
    Contact Mr. Arun – 09632976696

    The camp begins at 1 pm and players from registered club under KSCA will compete at the selection process. The players are advised to carry with them their KSCA statistics of last two years and their kits.  Ball will be provided.

     

    Modelled on the lines of IPL, the 20-20 tournament is organized by the Karnataka State Cricket Association (KSCA) and will witness competition between 8 teams. Started in 2009, the Karnataka Premier League is now in its fifth season which will commence on September 16, 2016. The first phase of the tournament will be hosted at Mysuru followed by Hubbli. The finals will be held in Hubbli.

     

    Over the years, NR Group through its flagship brand Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2014.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    #Media queries:

    nrgroup@brand-comm.com or

    call : Bhaswati 91 8438148810 |

             Purva 91 9886367129

  • The Karnataka State Cricket Association Announces the Fifth Edition of the Karnataka Premier League powered by Cycle Pure Agarbathies

    The Karnataka State Cricket Association Announces the Fifth Edition of the Karnataka Premier League powered by Cycle Pure Agarbathies

    A Tribute to S.D.N.R Wadiyar

    Tournament to be held in Mysuru and Hubbali between September 16 and October 1, 2016

     

    Mysuru, July 29: The Karnataka Premier League powered by Cycle Pure Agarbathies is the most awaited cricketing event of the year in Karnataka leading to the spotting, nurturing and showcasing of young talent.  Pioneered by the Karnataka State Cricket Association in 2009 as a launch pad for the state’s talented youngsters, the success of KPL has exceeded expectations.

     

    “The best aspect of KPL is the increasing number of cricketers it has helped unearth and develop. This, in turn, has impacted positively on the fortunes of players and the state,” said Brijesh Patel, Hon. Secretary, KSCA.

    The IPL franchises’ talent scouts, who flock to KPL venues in search of fresh, exciting talent, lapped up these young players at the IPL auction and made them household names.

     

    Shivil Kaushik went from anonymity to an IPL contract with Gujarat Lions and now a contract with English club Hull City in the Yorkshire league, all in one season, after coming into limelight at the KPL.

     

    Taking note of the excellent success of KPL, other associations, TNCA, Kerala, Mumbai and Bengal are reportedly in the process of developing a similar league within their geographical areas.

     

    Besides benefitting players, KPL has also contributed to upgrading cricketing infrastructure of the state. Hubbali and Mysuru, where the KPL would be held this year, have excellent cricket stadiums, including floodlight facilities for day-night cricket. The top class nets facilities are a boon to the regions’ local cricketers who use them throughout the year.

     

    “This year, the matches will be staged in the upgraded stadiam of Hubbali and Mysuru from Sept 16 to Oct 1. In the near future we hope to host some matches in Shivamogga and Mangalore too,” said P.R. Ashokanand, President, KSCA.

     

    We are extremely delighted about this collaboration, KPL will help talent to be recognized, which might lead to national opportunity. Also Cycle Pure Agarbathies will always appreciate such collaboration which will help us grow along with others.” Added Mr. Arjun M. Ranga,Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies

     

    The first phase will be held at the SDNR Wadiyar cricket ground from September 16 to 22. The Hubbali phase will be staged at the KSCA Stadium in Raj Nagar from September 24 to October 1. Both the semifinals and the final will be held in Hubbali.



    Factfile:

    • The 5th Edition of the KPL powered by Cycle Pure Agarbathies
    • Dates: September 16 to 22 at Mysuru and September 24 to October 1 at Hubbali
    • Semifinals and Final at Hubbali
    • Player Retention: Four players per team

    Roll of Honour (Champions):

    • 2009: Provident Bangalore Rural
    • 2010: Mangalore United
    • 2014: Mysuru Warriors
    • 2015: Bijapur Bulls

    The Teams:

    • Mysuru Warriors
    • Bijapur Bulls
    • Belagavi Panthers
    • Bellary Tuskers
    • Hubli Tigers
    • Mangalore United
    • Namma Shivamogga
    • Rock Stars

     

    About Cycle Pure Agarbathies

     

    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries.N .Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N.Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.  Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.


    About Mysuru Warriors

     

    Mysuru Warriors Team entered KPL in 2014 and emerged champions in the same season. Two star players from Mysuru Warriors entered IPL in 2014 and the legacy continues. Most of the players selected by Mysuru Warriors have carved a niche for themselves in the Indian cricketing arena especially, the captain Mr. Manish Pandey, who is a part of India team. The team’s anthem is composed and sung by popular music director Mr. Raghu Dixit.The strong sponsorship enjoyed by Mysuru Warriors during the last season is a testimony of the recognition the team has garnered. It succeeded in bringing together like minded people towards supporting the novel cause of encouraging sports in India. Mysuru Warriors aim is to give an opportunity to young cricketers to experience professional cricket under lights and in the high pressure T-20 format.

     

    Media Queries :

    Uma Bai : umabai.ck@nrrs.net or call | +91 7022548894

     

  • Ripple launches new air freshener products under the brand names Lia and Stop-O

    Ripple launches new air freshener products under the brand names Lia and Stop- O

     

    Mysuru, 22nd July, 2016: Ripple Fragrance, a division of the NR Group, launched Car Freshener and Toilet Fresheners, under the brand names of Lia and Stop-O today by Mr. Kiran Ranga, Managing Director, Ripple Fragrances Pvt. Ltd., near Kote Anjaneye Temple, Mysuru Palace Mysuru.

     

    The NR Group makers of Cycle Pure Agarbathies  who have 70 years of expertise in the fragrance arena enters in  the room and car freshener category to provide complete air care solutions with same level of quality and service.

     

    The air care products by Ripple Fragrances are made in India and made for India .The fragrances are designed to perform under India’s extreme climatic conditions also.

     

    Commenting at the launch event Mr. Kiran. V. Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group) said “We are a Mysuru based company, and it is of immense pride to us to launch our products in the same land. We have already placed our products in over 20,000 outlets across India and we intend to aggressively cover more than 1,00,000 outlet in the near future.”

     

    Lia Room Freshener was launched all India last year June, and is doing extremely well.

     

    Lia Room Freshener

     

    Lia Room freshener has been specially designed to suit Indian climatic conditions, the dry formulation in the freshener makes it last longer with the same intensity of smell. The quantity of this freshener guarantees minimum 600 sprays of 2 to 3 seconds per can. Available in Lavender, Rose, Chandanam, and Jasmine and Sea Shore fragrance this room fragrance is designed according to the International Fragrance Association’s standards and is certified by them.

     

    Price:  Rs. 130/-

     

     

    Lia Car Freshener

    Lia Car freshener is designed for optimal fragrance circulation in cars. The exclusive vent clip of the freshener is flexible and caters to the both horizontal and vertical AC vents unlike the other car fresheners present in the market. Lia ensures jerk proof console, which means fragrance bottle will not fall off during drives. Priced effectively the product is an absolute value for money.  The fragrance variants includes French Lavender, Aqua Dream, Floral Desire and Citrus Fresh. The exquisite fragrances are designed to perform in Indian climatic conditions.

     

    Price: Rs. 250/- for 9ml lasts for 60 days.

    Stop-O

    Stop-O is the one stop solution for all your washroom odour problems. It is equipped with fragrance booster which maximizes the effectiveness by removing the odour to the core.  The exquisite range of fragrances by Stop-O includes Lavender dew, Amber Rose, Serene Sandal and Jasmine Bouquet.  The product is easy to use and lasts for 45 days.

    Price: Rs. 55/-

     

    About Ripple Fragrances:

    Ripple Fragrances Pvt. Ltd is the spatial fragrance division of the NR Group — with headquarters at Mysuru.  The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand “Cycle”. The NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is a leader in the Indian Home fragrance market with its functional air care brand Lia and its Lifestyle fragrance brand IRIS.

     

    About NR Group:

     

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    #Media contact: umabai.ck@nrrs.net | Uma Bai +91 7022548894

     

  • Cycle Pure Agarbathies extended support to Tiger Conservation with T20 Tri-series

    Cycle Pure Agarbathies extended support to Tiger Conservation with T20 Tri-series

     

    Mysuru, 16 July, 2016: Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral agarbathi manufacturer extended their support to Tiger Conservation by organizing the “Cycle Pure Agarbathies’ Tri-series for Tiger Conservation”.  The four days action packed event that started on July 11th, ended on this Thursday with Hutt Hawks Cricket Club’s glorious victory. The T20 Tri-series saw participation from two KPL franchise sides — Mysuru Warriors and Belagavi Panthers along with Hutt Hawks a Cricket Club from Wellington, New Zealand.

     

    During the Tri-series, all three teams faced each-other on field twice, leading Hutt Hawks and Mysuru warriors in the finals where Hutt Hawks emerged winner of the series. The league provided great exposure to the budding cricketers for polishing their skills and showcasing their talent. The best batsman of the series was awarded to Manjesh Reddy of Mysuru Warrior who played impressive innings, on the other side the best bowler was given to Nathan Smith of Hutt Hawks, who took maximum number of wickets during the series. Also Belgavi Panther’s Stalin Hoover was observed as the most valued player.

     

    The Co-owner of Mysuru Warriors and Managing Director of Cycle Pure Agarbathies, Mr Arjun Ranga who also inaugurated the tri-series says, “It’s been a great pleasure being a part of something which empowers cricketers and at the same time allows us to educate masses about the importance of our precious ecology. The Tri-series fulfilled its motive to edify the people about the necessity of saving endangered species of Tiger which also happens to be our national animal. This series turned out to be an opportunity for the cricketers to evolve in a more skillful way.”

     

    The series was an impeccable platform for players of all three teams to showcase their passion for cricket and create awareness to conserve Tiger, the endangered national animal of our nation. It also brings out opportunity for the KPL teams to prepare for the upcoming season of the league.

    Fixture:

     

    Final Day i.e.14-07-2016

    Match VII Morning Mysuru Warriors v/s Hutt Hawks
    Winning Team Hutt Hawks
    Total Score 123/7- 124/6

    Most Valued Player — Stalin Hoover (Belagavi Panthers)

    Best Batsman — Manjesh Reddy (Mysuru Warrior)

    Best Bowler — Nathan Smith (Hutt Hawks)

    Day 1 i.e. 11-07-2016

    Match I Morning Mysuru Warriors v/s Belagavi Panthers Match II Afternoon Belagavi Panthers v/s Hutt Hawks
    Winning Team Mysuru Warriors Winning Team Hutt Hawks
    Total Score 162/5 – 124/10 Total Score 157/9 – 168/6

     

    Day 2 i.e. 12-07-2016

    Match III Mornin Mysuru Warriors v/s Hutt Hawks Match IV Afternoon Mysuru Warriors v/s Belagavi Panthers
    Winning Team Hutt Hawks Winning Team Match abandoned due to rain
    Total Score 121/7 – 141/7 Total Score 130/6 – 122 /0

     

    Day 3 13-07-2016

    Match V Morning Hutt Hawks v/s Belagavi Panthers Match VI Afternoon Mysuru Warriors v/s Hutt Hawks
    Winning Team Hutt Hawks Winning Team Mysuru Warriors
    Total Score 132/10 – 105/10 Total Score 190/5 – 129/8

     

    About Cycle Pure Agarbathies

    The leading manufacturer and exporter of agarbathie, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathie company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.For more information on the Group, please visit http://www.nrgroup.co.in/

     

     

    About Mysuru Warriors

    Mysuru Warriors Team entered KPL in 2014 and emerged champions in the same season.Two star players from Mysore Warriors entered IPL in 2014 and the legacy continues. Most of the players selected by Mysuru Warriors have carved a niche for themselves in the Indian cricketing arena especially, the captain Mr. Manish Pandey,who is a part of India team.The team’s anthem is composed and sung by popular music director Mr. Raghu Dixit.The strong sponsorship enjoyed by Mysuru Warriors during the last season is a testimony of the recognition the team has garnered. It succeeded in bringing together like minded people towards supporting the novel cause of encouraging sports in India.Mysuru Warriors aim is to give an opportunity to young cricketers to experience professional cricket under lights and in the high pressure T-20 format.

     

    About Belagavi Panthers:

    The Belagavi Panthers are among the most successful teams to have competed in the Karnataka Premier League. The Belagavi Panthers, co-owned by Mr. AR Nagesh of Subhas Enterprises, is a professionally run unit. The operational activities of the team are overlooked by the Chief Executive Officer Mr. Joseph Hoover – an experienced cricket journalist. The team has hired specialist and reputed batting and bowling coaches in J Arun Kumar and T Nasiruddin respectively. The franchise also utilises the services of several individuals in the capacity of assistant coaches who remain with the team throughout the season.

     

     

    About Hutt Hawks:

    Hutt Hawks emerged 8 years ago to cater to the cricketing urge of the likeminded players in the age of 6 to 14. In spite of the weather constraints, they learnt to compete with players of different age groups, all around the country in various Tournaments. They made their first tour to India with some of their best players and their tour was a grand success

     

    Media queries:

    e-mail : nrgroup@brand-comm.com or

    call : Bhaswati |91-8438148810

    Purva|91-9886367129

     

  • Mysuru Warriors & Kalisu Foundation spreads the joy of learning

    MYSURU WARRIORS & KALISU FOUNDATION SPREADS THE JOY OF LEARNING

    Donates a library to Sharadavilas Government Higher Primary School


    Mysuru, July 13, 2016: Reinforcing its commitment towards the holistic development of the society, Mysuru Warriors in association with Kalisu Foundation donated a library to the Sharadavilas Government Higher Primary School. Kalisu Foundation has partnered with Mysuru Warriors, This is the second library to have been donated to a government school by Mysuru Warriors, Mysuru’s very own KPL team owned by NR Group, the makers of Cycle Pure Agarbathies. The objective is to extend support towards providing high quality education to children studying in government schools.


    Kalisu Foundation, the cause partners of Mysuru Warriors team played a pivotal role in conceptualizing the library. Mr. Vikram Muthanna Managing Editor, Star of Mysore handed over the library to the school authorities. Mr. R. Guru, Chairman, NR Group, Mr. Balachandar, Convenor, KSCA, Mysuru Zone, Mr. B. N. Shivaramegowda, BEO, South Zone, Mysuru, Mr. Ravish, Principal, Sharadavilas Government Higher Primary School, Mysuru graced the occasion as Guests of Honour.


    Earlier this year Mysuru Warriors in association with Kalisu Foundation has established a library in Kuvempunagar Government School and till date about 1300 books have been issued. With the second library in Sharadavilas Government Higher Primary School Mysuru Warriors will be impacting the lives of 400 families through the children in the school.


    Commenting on the initiative Mr. R. Guru, Chairman, NR Group said “We at Cycle Pure Agarbathies have always worked been involved in pro-social activities. In fact, a significant part of our gains have been spent on socially relevant causes. We are happy to be in a position where we can take initiatives for the betterment of the society.


    “Out of all the things that can take our society forward, education is undoubtedly the most important. We are glad to be a catalyst in bringing about a change in the lives of the children and thereby build a strong future for our country.” added Mr. R. Guru.


    Speaking on inauguration, Mr. Vikram Muthanna, Managing Editor, Star of Mysore said “This wonderful initiative will not only help kids learn more than their class room education but also will help the families gain knowledge through the children. We congratulate Mysuru Warriors and Kalisu Foundation for providing the students with this amenity”


    Mysuru Warriors, during the KPL had extended its backing to the empowerment initiatives of Kalisu Foundation. Kalisu foundation is a volunteer driven organization that provides high quality education to children studying in government school coming from low-income background, enabling them to maximize their potential and transforming their lives.


    A believer of sustainable and holistic growth, NR Group has initiated many activities to contribute for the betterment of the society. This passion to give back to the society has resulted in NR Group initiating an array of activities to help and support the underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms.


    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit www.nrgroup.in


    #Media Contacts:  e-mail |umabai.ck@nrrs.net or call 91 7022548894 

  • “Reflection 2016-Brings legendary singer alive”.

    Reflection 2016-Brings legendary singer alive

    A state-level singing competition to honor the music of late Sri Raju Ananthaswamy


    Bangalore, 25th June, 2016: Vasu agarbathis, a brand under Cycle Pure Agarbathies, World’s largest incense stick manufacturer presented Reflections 2016, a state-level singing competition which took place on 24th of June at Chowdiah Memorial Hall, Bangalore.


    Reflections 2016 — Bringing back Raju Live and Alive, was an initiative of Mandra Cultural Foundation in remembrance of late Sri Raju Ananthaswamy, a renowned Kannada music composer and singer and son of late Sri Mysore Ananthaswamy who was one of the pioneers of Kannada Bhavageethe in Karnataka. With this event, Mandra Cultural Foundation plans to make Reflections an annual festival to propagate Kannada music and literature. The preliminary rounds of the singing competition happened between 18th and 19th of June at Mysore and 9 major districts.


    Reflections 2016, was a day-long celebrationwith the contenders singing the compositions of Sri Raju. The event also included a workshop by Praveen D Rao, appreciating Raju’s music in the august presence of noted singer Hamsalekha and SandeepChowta. Actors Sudeep and PuneetRajkumar from Sandalwood accompanied by popular singer Vijay Prakashwere the Chief Guests for the show that evening.


    Sreya Bhat and Srikara took the winner’s trophy home from Senior and Junior category respectively. They both were jubilant at winning the competition, and thanked everyone for such an opportunity to honour a legendary musician.


    Commenting on the association, Mr. ArjunRanga, Managing Director, Cycle Pure Agarbathiessaid,“Our utmost endeavour has always been to enlighten our customers with the essence of spirituality. I believe music, more than anything, gives one the ability to connect with their inner self. The contributions of late Sri RajuAnnanthaswamyto the world of Kannada music and literature has been colossal to say the least and we are delighted to be associated with an event like Reflections 2016which commemorates his legacy. We hope this association will help connect to our customers on a more cultural note. “


    About Cycle Pure Agabathis


    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysuru-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N.RangaRao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. RangaRao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.


    Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.


    About NR Group

    The Mysuru-based NR Group was founded by Shri N. RangaRao in 1948. A true visionary and philanthropist, Shri.RangaRao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


    Media queries:

    e-mail : nrgroup@brand-comm.com or

    call : Bhaswati |91 8438148810

              Purva|91 9886367129

  • Cycle Pure Agarbathies enters the Pro Kabaddi Arena

    Cycle Pure Agarbathies enters the Pro Kabaddi Arena

     

    Mysuru, 9th July 2016: Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer, has strengthened their commitment towards development of sports in the country by associating with professional Kabaddi team Jaipur Pink Panthers for Star Sports Pro Kabaddi League Season 4.

     

    The Pro Kabaddi League is a professional kabaddi league in India, based on the format of the Indian Premier League T20 Cricket tournament. The league has eight teams from eight different cities, namely Jaipur Pink Panthers, U Mumba, PuneriPaltan, Patna Pirates, Bengal Warriors, Bengaluru Bulls, Dabang Delhi K.C. and Telegu Titans and is formulated as an eight-city league played in a “caravan format”, with the teams travelling to all 8 venues to play a total of 60 matches. The Pro Kabaddi league kicked off in 2014 with Jaipur Pink Panthers emerging as the champions of the first season. The next two seasons were won by U Mumba and Patna Pirates respectively.

     

    The team from Jaipur will be playing a total of 14 matches in the group stages of the 4th season of Star Sports Pro Kabaddi League Season 4. The season started on the 25th of June with the first match played between PuneriPaltan and Telegu Titans. Jaipur Pink Panthers, so far, have played 5 matches out of which they have won 2, lost 2 and drawn 1.

     

    The ‘Carbon Neutral’ company has had heavily involved itself in supporting sports in the country in the past. The brand has lent its support to Indian Cricket, Hockey, Tennis, Go Karting, Golf and Chess. However, this is the first time it has stepped into the world of professional Kabaddi.

     

    Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies, have a rich legacy of nurturing sporting talent. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with the Jaipur Pink Panthers is a logical manifestation of our vision. As an organisation we believe in inclusive growth and hence, we do our best to support all kinds of sports in the country and we are happy to be entering the world of professional Kabaddi. We also believe in supporting and providing reasons to pray, and what could be better than praying for their win.” “We wish Jaipur Pink Panthers all the very best.” added Mr. Arjun Ranga.

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricket tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities. When KPL (Karnataka Premier League) was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterland of Karnataka, giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.

     

    Dedicated and continuous focus of Cycle Pure Agarbathies towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, Cycle Pure Agarbathies has become a pillar of support for sporting talent in the region.

     

     

    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of  Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.

    Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    #Media queries: nrgroup@brand-cmm.com or

    call : Bhaswati 91 8438148810 | Purva 91 9886367129

  • IRIS Aroma Boutique celebrates their anniversary with exciting offers

    IRIS Aroma Boutique celebrates their anniversary with exciting offers

     

    Mysuru, 6 July, 2016: The IRIS Aroma boutique chain -a brand of Ripple fragrances the spatial fragrance division of NR group, makers of Cycle Pure Agarbathies completes another successful year in the fragrance arena. To celebrate their glorious years of existence, they have announced an offer on all their products from July 1st till July 31st at their Bangalore, Pune, Chennai and Mysore outlets.

     

    Visitors to the boutique can avail of an offer wherein on the purchase of any two products you can avail 40% discount on the third one. Iris Aroma boutique exquisite product range includes variety of diffusers, potpourri, aroma candles, fragrance sachets and home décor items.

     

    The sole focus of the boutique is to provide a complete fragrant experience under one roof. Its mission is to provide complete sensory delight, through fragrance and form.

     

    About IRIS Aroma Boutique: The ‘Iris Aroma Boutique’ offers an exciting value proposition of both eclectic choice and affordable luxury. The merchandize includes exquisite novel fragrance delivery systems, innovative accessories & unique home décor artifacts. The boutique also offers an extensive candle range rarely seen under one roof. IRIS Aroma Boutique keeps in mind the burgeoning expectations of a woman who prides herself on having the best for her home.

     

    About Ripple Fragrances: Ripple Fragrances Pvt. Ltd is a division of the NR Group — with headquarters at Mysore. The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand “Cycle”. The NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is the leaders in the Indian Home fragrance market.

     

    #Media queries:

    e-mail : nrgroup@brand-comm.com or

    call : Bhaswati|91-8438148810 Purva|91-9886367129

  • CYCLE PURE AGARBATHIES SUPPORTS Tri- Series for Tiger Conservation

    CYCLE PURE AGARBATHIES SUPPORTS Tri- Series for Tiger Conservation

    Mysuru, 2 July, 2016: Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer today announced its support to Tiger Conservation by launching the “Cycle Pure Agarbathies’ Tri-series for Tiger Conservation”. The T20 tri-series will involve two KPL franchise sides — Mysuru Warriors and Belagavi Panthers along with Hutt Hawks a Cricket Club from Wellington, New Zealand. The series will be played from July 10th to 13th, 2016, at the SJCE Ground, Mysuru.

     

    The series will witness the three teams playing to leverage the love for cricket to bring about awareness and encourage sustained efforts to protect Tiger, the endangered national animal of our country. It also renders an opportunity to the KPL teams to prepare for the upcoming season of the Karnataka Premier League.The series has been scheduled on a round-robin format, with the three teams taking on each other twice in the league stage, and the top two teams at the end of the league stage competing in the final scheduled on July 13.

     

    Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Giving back to society is a way of life at Cycle Pure Agarbathies. Even through our manufacturing initiatives, we have always worked towards making a positive impact on the society and eco-system that we live in. The association with this series is a natural progression of our commitment towards sustainable development. We have a true passion for cricket, and aspire to work for the overall development of the game and its players. We belong to a land of unbelievable talents. Smaller towns in our country are blessed with great sporting talent. However, due to lack of opportunities they often go unrecognised.  When the KPL was announced we felt that this was the right opportunity to spot good cricketers from rural Karnataka and provide them a platform to grow and prove themselves. We were motivated to associate with KPL and contribute towards nurturing sporting talent from smaller towns and the hinterlands in and around Mysuru. We want the best talent to get professional exposure”.

    The Mysuru Warriors and Belagavi Panthers have been gracious enough to make available slots in their teams for talented players who are keen to join the KPL bandwagon. Both sides will feature players who have represented the franchise in the past. “It will be a good experience for aspiring cricketers. I am looking forward to the tri-series,” said Pravceen Dubey, a player from Belagavi Panthers. The series is important not only because it offers the established players a chance to warm-up for the ensuing edition of the KPL, but also because it provides aspiring cricketers a golden opportunity to audition and showcase their talent.

     

    Suchith J, Mysuru Warriors says, “I am looking forward to the tri-series. Also, it will be a great opportunity for aspiring youngsters to get to understand what it takes to play against international sides.”

     

    By associating with the tri-series the organization has once again strengthened its commitment to nurture cricket talents in the hinterlands of Karnataka. The move also strengthens its commitment to make a positive impact on the society and eco-system. Dane Hutchinson of Hutt Hawks says, “We are very glad to be touring India in July. I have grown up watching lot of Indian cricket and was looking forward to opportunities playing in India. I’m in awe of the culture, heritage and the love for cricket in India. I’m very much looking forward to visiting India and in particular Mysuru. I have been reading up about Mysuru and can’t wait to pay a visit given its glorious history. It’s a great opportunity for us to test our skills against a very talented and formidable KPL franchises.” This unique initiative taken by Cycle Pure Agarbhathies will address the issue and aware people about the need to conserve our National Animal.

    Fixtures

    1.      10 July 2016, 9:00 am | Mysuru Warriors v Belagavi Panthers2.      10 July 2016, 1:30 pm | Belagavi Panthers v Hutt Hawks

    3.      11 July 2016, 9:00 am | Mysuru Warriors v Hutt Hawks

    4.      11 July 2016, 1:30 pm | Mysuru Warriors v Belagavi Panthers

    5.      12 July 2016, 9:00 am | Belagavi Panthers v Hutt Hawks

    6.      12 July 2016, 1:30 pm | Mysuru Warriors v Hutt Hawks

    7.      13 July 2016, 10:30 am | Final

     

     

     

     

     

     

    About Mysuru Warriors

    Mysuru Warriors Team entered KPL in 2014 and emerged champions in the same season. Two star players from Mysuru Warriors entered IPL in 2014 and the legacy continues. Most of the players selected by Mysuru Warriors have carved a niche for themselves in the Indian cricketing arena especially, the captain Mr. Manish Pandey, who is a part of India team.The team’s anthem is composed and sung by popular music director Mr. Raghu Dixit.The strong sponsorship enjoyed by Mysuru Warriors during the last season is a testimony of the recognition the team has garnered. It succeeded in bringing together like minded people towards supporting the novel cause of encouraging sports in India.Mysuru Warriors aim is to give an opportunity to young cricketers to experience professional cricket under lights and in the high pressure T-20 format.

     

    About Cycle Pure Agarbathies


    The leading manufacturer and exporter of agarbathie, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathie company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.For more information on the Group, please visit http://www.nrgroup.co.in/

     

    About Belagavi Panthers:

     

    The Belagavi Panthers are among the most successful teams to have competed in the Karnataka Premier League. The Belagavi Panthers, co-owned by Mr. A R Nagesh of Subhas Enterprises, is a professionally run unit. The operational activities of the team are overlooked by the Chief Executive Officer Mr. Joseph Hoover – an experienced cricket journalist. The team has hired specialist and reputed batting and bowling coaches in J Arun Kumar and T Nasiruddin respectively. The franchise also utilises the services of several individuals in the capacity of assistant coaches who remain with the team throughout the season.

     

     

    About Hutt Hawks:

    Hutt Hawks emerged 8 years ago to cater to the cricketing urge of the likeminded players in the age of 6 to 14. In spite of the weather constraints, they learnt to compete with players of different age groups, all around the country in various Tournaments. They made their first tour to India with some of their best players and their tour was a grand success.

    Media queries:

    e-mail : nrgroup@brand-comm.com or

    call : Bhaswati |91 8438148810 Purva|91 9886367129

  • “Ripple Fragrances Consolidates Its Position In The Air Care Market”.

    RIPPLE FRAGRANCES CONSOLIDATES ITS POSITION IN THE AIR CARE MARKET

    Unveils New Brand Identity — “Magic of Fragrance”

     

    Delhi, 2nd June, 2016: Ripple Fragrances the spatial fragrance division of NR Group (makers of Cycle Pure Agarbathies), world’s largest incense stick manufacturer today announced its plans to strengthen its position in the air care market.  As part of the reinforcement strategy Ripple Fragrances has reintroduced it’s all new functional air care brand Lia. It will take on the air care market with an all new design, packaging and brand proposition.

     

    The new brand expression is centered on the theme “Magic of Fragrance” and the new packaging has been designed by celebrated designer Neil Foley.  Speaking about the strengthening its position, Mr. Kiran Ranga, Managing Director, Ripple Fragrances said, “At Ripple we have a legacy of creating strong fragrance brands. Our flagship brand IRIS is a market leader in feel good home fragrance category. The revamp and re-launch of Lia is a natural progression to replicate the success in the functional air care market.”

     

    “The preferences of Indian customers are changing at a very fast pace. They are looking for superior products that enhance their lifestyle. We are confident that the all new Lia will satiate our customers’ quest for superior air care products.” added Mr. Ranga.

     

    The occasion was also marked by the introduction of Lia’s new range of room fresheners in exclusive fragrances of Lavender, Jasmine, Chandanam, Rose and Sea Shore. Created and blended in-house, the fresheners will be priced at Rs. 130/- .

     

    Indian air care market is around Rs. 400 crores and is growing exponentially. Currently Lia offers customers a wide array of room fresheners to choose from. By the next 2 months the bouquet will be expanded further and will cater to the burgeoning car air care segment as well. A blend of natural essential oils and nature identical materials Lia adheres to IFRA (International fragrance Association) and GRAS (Generally regarded as safe). Further, Lia is been created keeping in mind the extreme weather and humidity conditions in India.

     

    Ripple Fragrances Pvt. Ltd.

    Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS and functional brand Lia. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems. Lia offers fragrancing solutions for the home, office and mobile space.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    For more information, please contact: 

  • “Varunya to represent India at Mary Pierce Indian Ocean series in Mauritius”.

    Varunya to represent India at Mary Pierce Indian Ocean series in Mauritius

    Cycle Pure continues to be at the forefront of encouraging young talent

     

     

    Bangalore, 8th June: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today took another step forward in their commitment towards development of sports in the country by continuing to associate with Varunya Chandrashekhar – a promising young tennis player from Mysore.

     

    Varunya is one of the 6 players who will be representing India at Mary Pierce Indian Ocean series ITF women’s US $10,000 event which will be happening from 8th-24th June at Mauritius. Legendary tennis player Mary Pierces will guide and conduct the participants throughout the tournament at Grand Baie, Mauritius.

    For the past 4 years, Cycle Pure Agarbathies has been sponsoring the tennis prodigy to support her unbounded talent. 20-year-old Varunya has triumphed in 32 national ranking tennis tournaments while finishing runners-up in 7 others. Her highest national ranking in tennis is 16th. Having won a number of titles in recent times which include National Ranking AITA women’s Tournament 2016 (Mumbai), National Ranking AITA women’s Tournament 2016 (Bangalore) and National Ranking AITA women’s Tournament 2016 (Pune), this ingenious talent aspires to climb up the WTA rankings.

     

    Jubilant Varunya who aims to represent India at the Olympics in the near future, thanked Cycle Pure Agarbathies for their support and said “It is an absolute pleasure to be a part of the prestigious brand Cycle Pure Agarbathies, who have been doing so much towards shaping careers of youngsters like me.  We sportsmen thrive on passion and I’m thankful to the brand for believing in me and fuelling my passion for tennis. I look forward to having a great tournament at Marry Pierce Indian Ocean Series”

     

    Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies have a rich legacy of nurturing sporting talent. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with tennis prodigy Varunya Chandrashekar is logical manifestation of our vision. We also believe in supporting and providing reasons to pray, and what could be better than praying for her win.” “We wish Varunya all the very best.” added Mr. Arjun Ranga

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricket tournaments across the world, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterland of Karnataka, giving them an opportunity for professional exposure. This strong urge to promote talent resulted Cycle Pure Agarbathies taking up the franchise of Mysore Warriors.

     

    Dedicated and continuous focus of Cycle Pure Agarbathies towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, Cycle Pure Agarbathies has become a pillar of support for sporting talent in the region.

     

    About Cycle Pure Agarbathies

     

    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.

     

    Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    For further information contact:-

    Zeeshan Akhtar | +919836049208 | nrgroup@brand-comm.com

  • “Cycle Pure Agarbathies distribute saplings on the occasion of World Environment Day 2016”.

    Cycle Pure Agarbathies distribute saplings on the occasion of World Environment Day 2016

                                                                    

    Gurgaon, 3rd June: Cycle Pure Agarbathies, world’s largest agarbathi manufacturer and also a ‘carbon-neutral’ company, today distributed saplings to its retailers in Palam Vihar, Sectors 54, 55 & 56 and DLF Phases 1 & 2 in Gurgaon, Haryana to increase awareness and participation in planting trees and saving environment on the occasion of World Environment Day 2016.

     

    The activity kicked-off at 10.00 am in the morning with the distribution of 500 saplings. The awareness campaign comprehensively focused on bringing about a sense among people to think rationally about the environment and aim for sustainable development.

     

    Sharing his thoughts on this occasion, Mr. R Guru, Chairman, NR Group said, “Combating the impact of human intervention in natural ecosystem requires concerted effort by industries, authorities and individuals. At Cycle Pure, we understand this thoroughly and have imbibed sustainability as one of the core values. Be it our product or practice we have always fostered sustainable development. We are more than happy to be carrying out this initiative.”

     

    Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “NR Group is known for constantly engaging in various CSR activities with sustainable development as the major focus. This year the leading agarbathie manufacturers addressed the slum population as they are always under major threat. Cycle Pure has always nurtured an eco-friendly approach in all of its endeavours.” He further added, “The Company uses agarbathie packets of around 40 microns and takes acute care while manufacturing the agarbathies which are made from IFRA (International Fragrance Association) certified aroma materials and are not harmful to the environment or health.”

     

    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.

     

    Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    For further information contact :-

    Zeeshan Akhtar | +919836049208 | nrgroup@brand-comm.com

  • “NR Foundation celebrates World Environment Day 2016 with slum students ”.

    NR Foundation celebrates World Environment Day 2016 with slum students

    Distributed Solar Lanterns to government school children Sapling plantation in and around Government School, Bharat Nagar Over 500 saplings were given to employees of NR Group


                                                        

     

     

    Mysuru, 4thJune, 2016: NR Foundation, the philanthropic arm of NR Group, makers of Cycle Pure Agarbathies, under the aegis of Project Prerepana Phase II distributed Solar Lanterns to 9th and 10th std., students selected from Bharat Nagar and KSCB Colony, Kalyangiri, Mysuru and also planted saplings and distributed fruits to the Government School children of Bharat Nagar on the occasion of World Environment Day 2016 today in association with Prerepana Project Lead Swami Vivekananda Youth Movement.

     

    Mr. R Guru, Chairman, NR Group along with NR Employees and Dr R Balasurbramaniam, Founder & President of the Swami Vivekananda Youth Movement, distributed 50 Solar Lanterns to 9th& 10th class students of Government School selected from Bharat Nagar and KSCB Colony, Kalyangiri Mysuru. Mr. R Guru, Chairman, NR Group, planted saplings in and around the tree-less campus of the government school, Bharat Nagar.  The event concluded by distributing fruits to 200 government school children by NR Group Employees.  Dr (Brig.). R S Rajan, Administration Director, SVYM, Mr. Sudharan S, Director, V-Lead, SVYM were the guest of honour.

     

    Adding to its plan of spreading awareness in the slums of Bharat Nagar, NR Foundation gave approximately 500 saplings to all the employees of NR Group. The motive for this initiative was not only to gift the saplings to the employees but to make sure that they are well nurtured. After a year from the event, the employees will have to share a photograph of the plant with the company who will then verify how well the plants were taken care and award the best nurtured plant with a special prize. The company has been nurturing such habits not only for the internal employees but also for the world by reducing carbon emission over the years and has be recognized as Carbon Neutral Company.

     

    Sharing his thoughts on this occasion, Mr. R Guru, Chairman, NR Group, said, “Combating the impact of human intervention in natural ecosystem requires concerted effort by industries, authorities and individuals. At Cycle Pure, we understand this thoroughly and have imbibed sustainability as one of the core values. Be it our product or practice we have always fostered sustainable development. We are more than happy to be carrying out this initiative.”

     

    “It is a delight to see the enthusiasm of the employees who are on their toes to do their part in spreading awareness on the occasion of World Environment Day.” added Mr. Guru.

     

    Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “NR Group is known for constantly engaging in various CSR activities with sustainable development as the major focus. The company has been managing its green reputation by taking the onus of being a Carbon Neutral

     

    company. This year the leading agarbathi manufacturers addressed the slum population as they are always under major threat. Cycle Pure has always nurtured an eco-friendly approach in all of its endeavours.” He further added, “The Company uses agarbathi packets of around 40 microns and takes acute care while manufacturing the agarbathies which are made from IRFA certified aroma materials and are not harmful to the environment or health.”

     

    About NR Foundation

    NR Foundation is the non-profit charitable trust of the NR Group. Sri N. Ranga Rao, founder of NR Group, strongly believed in giving back to society part of what it has given to the group and practiced the belief by contributing to socially relevant causes. This belief has now become an ideal of the Group and “NR Foundation” is the result. Education at all levels for the betterment of society at large is an important aspect of their philanthropic activity. NR Foundation also supports a variety of social causes very passionately. Corporate Social Responsibility is taken seriously and the Group contributes to deserving causes on case to case basis.


    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysuru-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N.Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.

     

    Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

     

    For further information contact:-

    Zeeshan Akhtar | +919836049208 | nrgroup@brand-comm.com

  • “Cycle Pure Agarbathies vests creative and brand building duties with Cut The Crap”

    Cycle Pure Agarbathies vests creative and brand building duties with Cut The Crap


    Mumbai, June 1st, 2016: Mumbai based Cut The Crap (CTC) has been appointed as the lead agency to handle three brands of Cycle Pure Agarbathies, the world’s largest agarbathi company.


    Commenting on the appointment, says Arjun Ranga, Managing Director, Cycle Pure Agarbathies, “We did look at a few agencies. We decided to go with CTC because of their proven brand building capabilities. These are brands that will take center stage in the coming years and I am happy to have CTC partnering us towards that goal.”


    “I am delighted to announce our partnership with Cycle Pure Agarbathies that covers Heritage, Vasu and Om Shanthi brands from their portfolio,” said Jagdish Acharya, Founder & Creative Head of CTC.


    Says Arjun, “We have rationalized our portfolio of brands to sharply position, build and lead all segments of the market. Further, we have major plans to brand the commodity market for pooja accessories through Om Shanthi.”


    CTC was involved in the re-launch of Heritage and its campaign ‘Phir Bhi Dil Hai Hindustani’ was an immediate hit and got the brand buzzing and moving.

    Jagdish further added, “This is an exciting new phase of Cycle. Our mandate is more than being the creative AOR. Our task is to play a nodal role and steer the brands across traditional and new age media.”


    Heritage Agarbathi was relaunched by Cycle Pure Agarbathies to a runaway success four years ago. It is a premium brand with mass appeal.  Vasu is the chosen flag-bearer for the largest and the most competitive popular segment. Om Shanthi has a pioneering role to play in pooja category and has products from haldi-kumkum to smartly packaged ready-to-use sambhrani.


    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of  Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.


    Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.


    About Cut The Crap

    CTC is a full service creative boutique agency based in Mumbai. It was founded by Jagdish Acharya, an ex- ECD with DDB Mudra. CTC launched its operations in 2009.


    CTC is known for its focus on brand building and insight-driven creativity. It has several case study campaigns to its credit across categories such as food, personal care, education, publication, cosmetics, cement, health & fitness, laundry care, hair care, beverages, innerwear and OTC.

     

  • “Cycle Pure Agarbathies to support racing prodigy – Yash Aradhya”

    Cycle Pure Agarbathies to support racing prodigy — Yash Aradhya

    ~Cycle Pure on the forefront of encouraging yet another young talent~



     

                                                                                



     

    Bangalore, 19th May: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today reinforced their commitment towards the development of sports in the country by associating with the Young Indian National Champion Go karting racer Yash Aradhya.

     

    Cycle Pure Agarbathies will support the racing prodigy Yash Aradhya as one of the sponsor to support in his endeavor. Yash Aradhya a 14-year-old Bengaluru boy, studying in Bishop Cottons Boys School Bangalore who has 5 national championship titles under his belt, awarded the best Karter of the year 2014 and was also nominated by FMSCI to represent India in the CIK-FIA Academy trophy in Europe 2015.

     

    The elated Yash who aspires to a formula-1 racer in the coming years, thanked Cycle Pure for their support and said “It is a great honor and privilege to be a part of this prestigious brand Cycle Pure Agarbathies, that has set great example for youngsters like me and believes alike that ‘No dreamer is ever too small; No dream ever too big.’ I look forward for a great racing season this year.”

     

    In the year 2016, Yash Aradhya will be participating in the WSK Super Master Series 2016, to be held across Italy, which is one of the finest world championship races. Further he will also be racing in JK Tyre FMSCI Rotax Max National Karting Championship 2016 in the Junior category, consisting of 5 rounds to be held across India (Hyderabad, Coimbatore, Bhopal and Bangalore) over the next 4 months. Currently, Yash will take part in the upcoming event next week at the JK Tyre MMS National Kart Open India 2016, scheduled on 21st and 22nd of May 2016 at MECO KARTOPIA, Bangalore. Yash will be the ambassador of Cycle Pure Agarbathies, to spread the Indian aroma traditions across the world.

     

    Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies have a rich legacy of nurturing sporting talent. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with the racing prodigy Yash Aradhya is logical manifestation of our vision. We also believe in supporting and providing reasons to pray, and what could be better than praying for his win.”

    “We wish Yash Aradhya all the very best.” added Mr. Arjun Ranga

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricket tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterland of Karnataka, giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.

     

    Dedicated and continuous focus of Cycle Pure Agarbathies towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, Cycle Pure Agarbathies has become a pillar of support for sporting talent in the region.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family.  For more information on NR Group, please visit http://www.nrgroup.co.in/

  • “Cycle Pure makes a Day Remarkable for the Children of Sri Chayadevi Anathasharama Trust”.

    Cycle Pure makes a Day Remarkable for the Children of Sri Chayadevi Anathasharama Trust


    Mysuru, 11th May, 2016: Celebrating Mother’s Day, Cycle Pure Agarbathies organised a day filled with fun and frolic for 40 kids, of Sri Chayadevi Anathasharama Trust, Jayanagar, at GRS Fantasy Park, Mysuru. In an attempt to make a day memorable for the children of the Trust, the world’s largest agarbathy manufacturing brand came forward to take the children to the amusement park and allowed them to enjoy their summer vacation.


    The first of its kind opportunity made the children enjoy it to the core and the organisers made every effort to ensure the day left an indelible mark of joy in the minds of the children. GRS also gave their wholehearted support to this novel activity organised by Cycle Pure Agarbathies and helped make this event an extremely enjoyable experience for the children. The kids spent the whole day enjoying the variety of exciting rides.


    GRS Fantasy Park is Mysuru’s only amusement cum Water Park and a leading tourist destination with an array of exhilarating rides. The park is spread over 3 acres of lush greenery on the Mysuru-Bangalore highway.


    Speaking on this initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Mother’s Love is matchless and most of us are privileged. We wanted to do something for those who missed out on mother’s love. It is heartening to see the way these little children cherish their little joys and make our little contributions look big and meaningful. We, as a brand, have always been aware of our social responsibilities and believe in giving back to the society we live in. We are very happy to have arranged this excursion for these innocent little children and contributed in making a day of their life memorable and special. We hope to do it again in the future too.”



    About Cycle Pure Agarbathies

    Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.



    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.



    Media Contacts:

    Uma Bai; umabai.ck@nrrs.net; +91 7022548894

  • “Cycle Pure Agarbathies Reaffirms Belief in Faith with Akhand Agarbathies”.

    Cycle Pure Agarbathies Reaffirms Belief in Faith with Akhand Agarbathies

    A celebration of the journey of life

     

     

    Ujjain, 4th May, 2016: Cycle Pure Agarbathies, world’s largest manufacturer of agarbathies   has installed life sized (6 ft.) ‘Akhand Jyothi’ in 10 important locations at Simhasth Kumbha Mahaparv, Ujjain. One of these ‘Akhand Jyothi’ today was lit by Sri Sri 1008 Swamy Vishwatmanand Saraswathi Ji Maharaj, Rajguru Mahamandaleshwar Akshara, to up the sanctity of the religious gathering.

     

    Akhand Jyothi are made for special occasions and each agarbathi weighs over 2.5 kgs which smoulders for over 24 hours. Produced using a blend of a few select natural materials, these agarbathies spread pleasant floral fragrances in the vicinity. Cycle Pure Agarbathies has lit such Akhand Jyothi at various special occasions in the past.

    Sri Sri 1008 Swamy Vishwatmanand Saraswathi Ji Maharaj will kick started Satsang and Akhanda Bhajan Sandhya by lighting up Akhand Jyothi.   Sri Bhopuji Maharaj, a renowned singer from Indore will perform at this melodious Satsang and Akhanda Bhajan Sandhya which is organized at Simhasth Kumbha Mahaparv, Ujjain.

     

    Reaffirming the brands belief Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathies says “Faith, is a beautiful word that gives strength to millions of people and it is this one word that has taken Cycle Pure Agarbathies to almost every home. Across the country, people from all walks of life, faiths and beliefs see Cycle Pure Agarbathies as a reaffirmation of their faith, strength for their hopes and flight to their dreams. Hence as a brand, Cycle Pure Agarbathies has always helped people to connect with their faith through prayers.”

     

    This largest manufacturer of agarbathies as part of their social initiatives has taken up novel initiatives in the past like giving away 1.25 lakh eco-friendly carry bags along with other pooja essentials to devotees a few days ago at the Simhasth Kumbha Mahaparv here. This was carried out to spread the message to save the environment from plastic bags. It has also been certified as ‘Carbon Neutral Manufacturer’ by UK-based The Carbon Neutral Company, which is the leading provider of carbon reduction solutions in the world recently.

     

    About Cycle Pure Agarbathies

    Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.

  • “Mother’s Day Celebrations Made Ambrosial by Ripple Fragrances”.

     Mother’s Day Celebrations Made Ambrosial by Ripple Fragrances



     

    Bengaluru, 2nd May: Ripple Fragrances, the spatial fragrance initiative brand from NR Group, introduces a new special edition fragrance ‘IRIS Coral Blue’, on the occasion of Mother’s Day.


    The line of products will include candles, reed diffusers, potpourri packets, sprays, vaporizer oil and room mister. IRIS Coral Blue collections is an ideal gifting option which brings in a calm, soothing ambience at home. The fragrance exudes warmth, peace and tranquility like the sea on a clear sunny day. One could easily attribute these qualities to those of mother who are epitomized as God on earth.


    Every mother, whether a homemaker or a working woman, deserves to be appreciated for the immeasurable love and care she offers towards her family. IRIS Coral Blue is a perfect gifting option on the occasion as its aroma will give her a break and help her unwind at the end of a hard day’s work. It will also lighten her mood, freshen up the atmosphere at home and at the same time suit her taste.


    Mr. Kiran Ranga, MD of Ripple Fragrances, said “we understand that a mother is the most special person in each of our lives. Through this fragrance we would like each one of us to give back peace and calmness in her life. This is also a way to say thank you to her.


    To give consumers hands-on experience, Ripple Fragrances has launched IRIS Aroma Boutique, a one-of-its-kind aroma boutique in Bengaluru, Pune, Chennai and Mysuru. This boutique chain provides consumers with access to extensive collections of fragrances that are not found anywhere else in the country, providing an out-of-the-world experience.

    These products are available at all IRIS Aroma Boutiques across the country and the collection can be bought online from www.purefragrances.com.


    About Ripple Fragrances

    Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS and functional brand Lia. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems. Lia offers fragrancing solutions for the home, office and mobile space.


    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


    Media Contact: Indrani- +91 9108873883

     

  • “Cycle Pure Agarbathies Launches New Incense Sticks Range ‘VASU 100’ in Odisha”.

    Cycle Pure Agarbathies Launches New Incense Sticks Range ‘VASU 100’ in Odisha

    Cycle Pure Agarbathies aims at rapid market expansion in Odisha


    Bhubaneswar, 24th April, 2016: Cycle Pure Agarbathies, the world’s largest incense stick manufacturer, today announced the launch of its new sub brand – ‘VASU 100’ in Odisha.


    This is a significant step forward taken by Cycle Pure Agarbathies to increase its presence in Odisha, the most religious state of the country. Puri, Konark and the state capital Bhubaneswar form the ‘Golden Triangle’–one of the most visited destinations in East India, for its proud possession of magnificent sculpture in the temples. Cycle Pure Agarbathies always associates itself with the culture, tradition and heritage of India through numerous events, activities and products across the nation.


    The cultural and religious life of Odisha revolves around the majestic architectural heritage sites Bhubaneshwar is popularly known as the “The Temple City of India” as it still contains 500 of the finest temples of ancient India. The city is named after Tribhuvaneswar, ‘Lord of Three Worlds’. The high quality and purity of Cycle Pure Agrbathies endeavour to make the spiritual journey of common people more meaningful and more satisfying. The new brand “Vasu 100” intends to add fragrance to the divine soul of Odisha.


    Cycle Pure Agarbathies has always been ahead of its time, which translated into a series of marketing, research, product, packaging & organizational innovations. Priced at Rs. 14/-, the newly launched “VASU 100” Agarbathies is available in 34-gms pack consisting of 28 sticks of 8 inches. length The packet design of Vasu 100 is inspired by the world famous Pippli art of Odisha. The name Vasu is also connected with the most revered deity of the state lord Jagannatha. Vasu and Jagannatha are different names of Lord Vishnu. Bansuri (flute oflord krishna)another offering from Cycle Pure Agarbathies is already popular in Odisha


    “Vasu-100” is launched with the tag-line ‘Super Sugandh’ representing its captivating and classical fragrance that instantly perfumes the air on lighting.

    Cycle Pure Agarbathies, has strategically launched this new sub brand to greatly increase its market share in Odisha.


    Commenting on the launch of the new range, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies, we have a legacy of creating strong brands. We have been in this industry for over six decades and thousands of people are involved in the value chain of our products. With the launch of “Vasu 100”, we hope to penetrate the market further and also expect to engage more people, especially poor women in the process of agarbathie rolling.


    About Cycle Pure Agarbathies:

    ‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.


    About NR Group:

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

  • “Cycle Pure Agarbathies Collaborates with Jayciana 2016”.

    CYCLE PURE AGARBATHIES COLLABORATES WITH JAYCIANA 2016

    ~Live performances by star cricketer Dwayne John Bravo & Benny Dayal at 3-day cultural fest ~


    Mysore, April 23, 2016: West Indian star cricketer Dwayne John Bravo, renowned singer Benny Dayal alongside African Tribal Trance group Beat Gurus and eminent rapper Brodha V were the start attraction at the 3-day cultural fest, Jayciana-2016 conducted at Sri Jayachamarajendra College of Engineering. The festival was inaugurated by Dr. B.G. Sangameshwara. Joint Director (Academic), Sri Jayachamarajendra College of Engineering who lighted Cycle Pure’s 6 feet Akanda Agarbathie to kick start the events.


    Cycle Pure Agarbathies, World’s largest incense stick manufacturer and also a ‘carbon-neutral’ company has been associated with Jayciana-2016, which will go on till 24 April, 2016.  


    Commenting on the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Our utmost endeavor has always been to enlighten our customers with the essence of spirituality. I believe music, more than anything gives one the ability to connect with their inner self, and we are delighted to be associated with an event like Jayciana that has such great music to offer. We reckon that this coalition will help us to create an indelible impression in the minds of our erudite customers in furtherance of our brand.”

    Sri Jayachamarajendra College of Engineering had also organized over 40 unique pre-festivals to entertain the students and enhance their skills. Events such as indoor games, outdoor games, photography, cultural events, online events etc. had been organized during the fest.


    The festival will also witness a cyclothon and marathon with  a social theme and aimed at spreading awareness about it. This apart, the festival also witnessed Carnival of Canines (Dog show), Auto Expo featuring the exhibition of exotic cars and bikes and Photo Marathon (Photography competition).


    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathie brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.


    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/


     Media Contacts:

    Zeeshan Akhtar: 9836049208

     

  • Cycle Pure Agarbathies gave away 1.25 lakh eco-friendly bags to devotees at Simhasth Kumbh Mahaparv

    Cycle Pure Agarbathies gave away 1.25 lakh eco-friendly bags to devotees at Simhasth Kumbh Mahaparv

    An initiative to save the environment from plastic bags


    Ujjain, 22nd April 2016: Cycle Pure Agarbathies, the largest manufacturer of agarbathies in India gave away over 1.25 lakh eco-friendly carry bags along with other pooja essentials to devotees at the Simhasth Kumbha Mahaparv here. This was carried out to spread the message to save the environment from plastic bags.

    NR Group, the makers of Cycle Pure Agarbathies has been involved in several major social initiatives in the past and has recently been certified as ‘Carbon Neutral Manufacturer’ by UK-based The Carbon Neutral Company, which is the leading provider of carbon reduction solutions in the world


    Cycle Pure Agarbathies will be giving devotees a booklet with essential information about Simhasth Kumbh Mahaparv, prasad boxes, and kumkum along with an eco-friendly bag. This initiative intends to spread the message to save the environment and also help the devotees to understand the significance of the mela.


    To spread the message to a larger audience, Cycle Pure Agarbathies has installed life sized (6feet) Akhand Agarbathies in 10 important locations, which would be lit by ‘Pradhan Archaks’ in each pandal. These Akhand Agarbathies are made for special occasions, each agarbathy weighs over 2.5 kgs and burns for over 24 hours. Made from a mixture of several exclusive natural materials, these agarbathies spread pleasant floral aroma in the vicinity.


    Little drops make the oceans – keeping this in mind the brand aims to put in its own bit towards a cleaner and greener environment. This month-long Simhasth Kumbh Mahaparv, is expecting a footfall of over five crores.


    Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathies, speaking about the initiative said, “We have always been a socially responsible organisation and have taken up several such initiatives in the past and we feel it’s an opportunity for us to contribute our bit towards the environment.”


    NR Group through its foundation has always worked towards the development of society. The foundation has a school for the blind- the Ranga Rao Memorial School for the Visually Challenged, Project Prerepana Phase I- rehabilitation of school dropouts from Mysuru slums, Project Unnati- providing scholarships, Tiger Cup cricket tournament- create awareness on saving tiger. Their cottage industry model adopted to make agarbathies has helped empower women in the rural sector by providing them with large scale employment


    Through this initiative at Simhasth Kumbh Mahaparv, Cycle Pure Agarbathies hopes to address the most concerning issue today- the increasing usage of plastic bags.


    About Cycle Pure Agarbathies

    Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathie brand in India and is exported to various countries, worldwide. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.


    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/.


    For editorial queries write to nrgroup@brand-comm.com or call Indrani: +91 9108873883

  • “NR Foundation initiates project “PREREPANA” phase ll in association with Swami Vivekananda Youth Movement”.

    NR Foundation initiates project “PREREPANA” phase ll in association with Swami Vivekananda Youth Movement

    A way forward towards a new development paradigm in the slums of Mysuru city

     

    Mysuru, 19th April, 2016: NR Foundation, the philanthropic arm of the NR group, makers of Cycle Pure Agarbathies, enters into the next phase of ‘Project Prerepana (Phase II) to promote sustainable development of seven slums in Mysuru through its focus on health, education, and socio-economic empowerment of youth and women. NR Foundation had earlier supported the Phase 1 of this project which lasted 5 years i.e. 2006 to 2011.

     

    With an aim to generate awareness on issues crucial for development, establish learning centers, provide career guidance and counselling, and strengthen community-based institutions, Swami Vivekananda Youth Movement (SVYM), the implementing partner had successfully executed Prerepana phase—I (2006). This had focused on women and child welfare with its thrust on health and education.

     

    Following the phase I success, proposed for 5 years (2016-21), and to sustain community driven progress, Phase II Prerepana aims to address and resolve the critical needs of the slum dwellers and strengthening the key social development indicators like issues of health (Alcohol De-addiction), education (Children & Youth) and facilitating linkages for social entitlements in the community. The project will lay its focus on seven slums of Mysuru viz Karakushalanagar, Metagalli Ekalavyanagara, Bharath Nagar, Kalyangiri—KSB Colony, Vande Matharam, Shivrathreshwara nagara and Kesare- Kurimandi.

     

    The second phase of the project focuses on four main objectives.
    . Organizing the community people under common affinity groups/ SHG’s & formation of committees for facilitating activities of Prerepana.
    . Undertaking participatory community programs focusing on children, women and youth in the field of physical, intellectual & emotional capabilities.
    . Facilitating securing social entitlements for eligible individuals.
    . Mobilizing the social capital which will lead to sustainability of the program

     

    Guru, chairman of N.R. Group says, “Our primary goal for Prerepana Phase II is the development of intellectual, human and social capital in Mysuru. The contribution of the slum dwellers to the city’s economy is substantial. As the industrial workers, construction laborers, domestic servants, and a whole range of petty traders together render a lot to the city’s development. One way to alleviate the misery of slum dwellers from downtrodden existence and lead them towards sustainable development is through education, skill development, and health while also enhancing capacity and improve market access for youth and women for employment generation, he added.

    Some of the milestones that this project aims to incorporate to reach this goal of development of human capital are as follows:
    . Increase in enrollment to school & colleges
    . Educating 100% of the population of 7 slums in Mysuru city about the ill-effects of alcoholism and Substance abuse on the individual, the family and the society at large
    . Identification of Vocational training institutions & two Vocational training programmes per year (Computer basic skill & Beautician, candle making etc)
    . Creating awareness about social benefits schemes

     

    Dr R Balasurbramaniam, Founder & President of the Swami Vivekananda Youth Movement (SVYM) remarks, “We are looking at a holistic community development as a partnership between corporates, community and development agencies. Worked with disadvantaged populations,  in interior difficult areas for more than three decades; the expertise in the area of health and education interventions (formal, non-formal education, mainstreaming children into regular schools), working with communities, CBOs, PRIs and Government; having a successful development intervention plan to serve as a model, we have vast experience in serving the underprivileged communities. This project will lead to the successful development and transformation of the underprivileged community with a community led movement while also strengthening the community bonding. The local committees will have network with local institutions and will be able to show leadership to catalyze, absorb and manage the process of change as well as depict the changed society.”

     

    About NR Foundation:

    NR Foundation is the nonprofit charitable trust of the NR Group. Sri N. Ranga Rao, founder of NR Group (makers of Cycle Pure Agarbathies) strongly believed in giving back to society what it has received. This belief has now become an ideal of the Group and “NR Foundation” is the result. Education at all levels for the betterment of society at large is an important aspect of their philanthropic activity. NR Foundation also supports a variety of social activities in and outside Mysuru city very passionately.  The following are CSR activities of the foundation:

    . Ranga Rao Memorial School for Disabled [RMSD]
    . Project Prerepana
    . Project Unnati and Cycle Scholarship Programme
    . Vocational Training for Women
    . Supporting Art and Cultural Events

    For details http://www.nrfoundation.org.in/

    For editorial queries contact: nrgroup@brand-comm.com

    Uma       :  +91 7022548894

    Indrani  :  + 91 9108873883

    Vinod     :  + 91 9741183199

     

  • “Cycle Pure Agarbathies extends its support to second leg of Tiger Cup Cricket Tournament”.

    CYCLE PURE AGARBATHIES EXTENDS ITS SUPPORT TO SECOND LEG OF TIGER CUP CRICKET TOURNAMENT

     

    ~ A unique yet refreshing initiative of leveraging cricket to promote and spread awareness on the need to save the Tiger~

     

    The tournament to start from April 14th at Bengaluru and in the month of June at Mysuru

     

    Mysuru, April 14, 2016: Strengthening its commitment towards sustainable development Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer today announced its support for the second edition of the cricket tournament, “Tiger Cup”.  “Tiger Cup” leverages the love for cricket to bring about awareness and encourage sustained efforts to protect the endangered animal The -Tiger. The association will witness Cycle Pure Agarbathies supporting the upcoming Tiger Cup Cricket Tournament to be held in Bengaluru from 14th April 2016 and in the month of June at Mysuru. The event will feature inter-school and inter club competition in the Under 12, Under-14 and Under-17 category.

     

     “Tiger Cup” tournament was conceptualized by former India batsman Sandeep Patil to help spread the word about wildlife conservation and inclusive sustainable development. The objective of the initiative is to encourage the youth to assist the government, largely including the participation of the forest department, to help conserve our forests and wildlife, especially the tiger Apart from spreading awareness the initiative recognizes meritorious forest watchers and guards.

     

    Speaking about the initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies, we are continually extending our long-standing support to strengthen our commitment towards sustainable development of the society and ecosystem that we live in — especially to save our forest and wildlife against great odds. After the success we’ve had last year, we believe cricket is an excellent platform to build community bonding and profess our love and concern to save Tigers via strong community participation.”

     

    Sharing his views on bringing in all stakeholders of the society towards the initiative Mr Arjun Ranga said “We are successfully carrying this initiative this year as an annual cricket event and aim to bring together government, communities and forest department to bring awareness about the importance of conservation of tigers. Through cricket, communities at large will unite and work in cohesion with one established, singular goal of sustainable development. ”

     

    Unlike last year, where the tournament was conducted in Bangalore and Mysore only, this year Cycle Pure Agarbathies, have pledged to extend the same to Shivamogga and Belgaum, too. The tournament will be played by Under 12 – 16 teams, Under 14 — 16 teams and Under 17 — 20 teams respectively. Each team will comprise of 20 members and the matches will be played in Round Robin League and Knockout format. The tournament will be held in Bengaluru from 14th April 2016 at Global Academy of Technology, Rajarajeshwari Nagar and Loyola School Ground, Bannerghatta Road.

     

    As a step towards sustainable development, Cycle Pure Agarbathies, the leading manufacturer of incense sticks has cultivated an eco-friendly approach in all its endeavors. It is the only incense stick company in India   to be certified as a ‘green’ company by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices and packaging, the company has set up re-cycle corrugated boxes at relevant units and ensures they are used multiple times before being scraped. Further, the company has utmost perfection in packaging the products with care and finesse. All the agarbathie products are made from natural ingredients that are IFRA Certified aroma materials and are not harmful to the environment or health. NR Group has also has established a waste management process to recycle packing material and agarbathie scrap.

     

    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathie brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.

     

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

  • Cycle Pure Agarbathies Celebrates Maha Visubha Sankranti at Maa Tarini Thakurani Temple with devotees

    Cycle Pure Agarbathies Celebrates Maha Visubha Sankranti at Maa Tarini Thakurani Temple with devotees


    Bhubaneswar, 14 April 2016: To celebrate the Maha Visubha Sankranti at the revered Maa Tarini Thakurani Temple, Ghatgaon, Cycle Pure Agarbathies,world’s largest incense stick manufacturer, distributed packets rejuvenating cold Lassi and Panna among the devotees. In this scorching heat of ChaitraSankranti thousands of devotees quenched their thirst with refreshing drinks at the stall of Cycle Pure Agarbathies. Packets of beautifully scented Agarbathies were also distributed among the people who came for offering Puja.


    A team of field members of Cycle Pure Agarbathies in Odisha today volunteered at the Maa Tarini Thakurani Temple, Ghatgaon in the district of Keonjhar in Odisha. They spent the entire day in preparing Curd Lassi, JalJeera, Pudina Sharbat and distributing it.

     

    Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies commented on the occasion, “This year our team in Odisha had celebrated the Chaitra Sankranti in a wonderful way. Our humble initiative at Ma Tarini Temple could reach out to thousands of people and brought smile on their faces. We at Cycle Pure Agarbathies are committed to contributing to the community we serve. This is one of our many endeavors to do our bit for society. We would like to plan more of such events in the future which would give us an opportunity to work for the community.”



    About Cycle Pure Agarbathies:

    ‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco — Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.



    About NR Group:

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/



    Media Contacts:
    Debaparna Bhattacharya: Mobile: +91 9831957377

  • “Cycle Pure Agarbathies urges the Nation to Pray for Team India”.

    CYCLE PURE AGARBATHIES URGES THE NATION TO PRAY FOR TEAM INDIA

    Invoke country’s collective prayers for Indian cricket team’s win at the ICC World Twenty20


    Mumbai, 22 March, 2016: Reiterating its continuous support to the game of cricket, Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today launched its “Pray For India” campaign. A unique campaign it will provide a platform for ardent cricket lovers across the country to pray for Team India’s win in the ICC World Twenty20. The on-ground national campaign will be rolled out across 50 cities in the country.


    The campaign will feature a series of on-ground initiatives invoking cricket lovers to pray for the country’s win. In each of the city, Cycle Pure Agarbathies branded mobile vehicles will be moving around collecting wishes and prayers from the fans. The mobile prayer van will also carry a 6 ft Akhand Agarbathi that will be lit symbolizing the continuous prayer and support towards the nation’s win. Further, the campaign will be supported by aggressive social media initiatives.  A dedicated stream of prayer messages and videos mirroring the undying love towards the game will be uploaded regularly on the social media platforms

     

    Elaborating on the campaign, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “In India cricket is a religion. It is that spirit which is revered by all unanimously and we have always believed in being associated with such true emotions. We have strived to support and provide reasons to pray, and what could be better than praying for India’s win.”

     

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw them align with the Karnataka Premier League. Further Manish Pandey, the captain of Mysore Warriors team owned by Cycle Pure Agarbathies and winners of KPL 2014, along with cricket sensation J. Suchit have not only made a mark in regional tournaments but have been chosen to play in the national cricketing arena.

     

    About NR Group

    The Mysore-based NR Group was founded by Sri N. Ranga Rao in 1948.A true visionary and philanthropist, Sri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largestselling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfullyrun business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information, please visit www.cyclepure.in

     

    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654|

    Sonakshi Murze; sonakshi.murze@adfactorspr.com ; +91 9742124240

  • — Cycle Pure Agarbathies Presents Mercara Downs Golf Club — NR Golf Open 2016.

    CYCLE PURE AGARBATHIES PRESENTS MERCARA DOWNS GOLF CLUB NR GOLF OPEN 2016

     

    The tournament was held on Sunday, 3rd April 2016

     

     

    Mysuru, April 4th, 2016: World’s largest incense stick manufacturer Cycle Pure Agarbathies, today announced its association with Mercara Downs Golf Club. Cycle Pure Agarbathies supported the tournament as the title sponsor. An annual event, the tournament witnessed around 80 golf enthusiasts participating across 8 categories. The tournament was teed off by Mr. I K Anil, Captain of the Mercara Downs Golf Club.  Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies presented the trophies to the winners. Mr. I K Anil, Captain of the Mercara Downs Golf Club, Mr. Harish Appanna, Hon. Secretary, Mercara Downs Golf Club and Mr. K P Ranjith, Tournament Convenor graced the occasion with their presence.

     

    On the occasion, I K Anil, Captain of the Mercara Downs Golf Club said that “The club is honoured to have the NR Group who sponsor sporting events all over the globe, be it Cricket or Golf. Their maiden venture to sponsor this prestigious event in Coorg known as Scotland of India is truly commendable. This is also an encouragement to rural golfing talent”.

     

    Elaborating on the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “India has tremendous talent and it is through greater participation from corporates that we can bring out the best in our country. We at Cycle Pure Agarbathies have extensively supported the game of golf through sponsorship and by organizing national level tournaments. The current association is an extension of our commitment of promoting the game.”

     

    A prestigious Championship, this year the tournament witnessed competition across 8 categories and the winners of each of the category are:

     

    Sl. No. Category  
    1. Open Strokeplay (0-14) — Rolling Trophy donated by NR Group Winner:  Ranjith K.P  74 PointsRunner: Pramod Kurein 81 Points (Better back 9)
    2. Net Strokeplay (0-18) — Rolling Trophy donated by NR Group Winner:  Thimmaiah K.M 67 PointsRunner:  Avinash Aralli 69 Points
    3. Handicap Stableford 0-18 Winner:  Bopanna P.K  35 PointsRunner:  Anantha Rao  34 Points
    4. Handicap Stableford 19-36 Winner:  Rajesh Dayananda  37 PointsRunner:  Siddalingesh C  37 Points (better back 9 21 Points)
    5. Seniors Stableford (Full handicap above 60 years) Winner:  Roy Chengappa  33 PointsRunner:  Anil I.K 30 Points
    6. Stableford Doubles (Team Event Handicap 0-24) Winners:  Chennaraj Mahendra & Chennakeshava DineshRunners:  Anantha Rao & Varun Vikram
    7. Closest to the Pin Winner: P.K.Bopanna

     

    Held on 3rd April 2016, the championship was organized at Mercara Downs Golf Club, Madikeri.  An open invite event, the tournament witnessed golfers from Mysuru, Bengaluru, Coorg, Chikamagalur, Ooty and Kodaikanal vying for the titles

    NR Group’s efforts in promoting sporting talent

    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.

     

    Their dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of Golf as well. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiast a platform to hone their skills as well as to witness and learn from established professionals. Today, NR Golf Championship is one of the most coveted trophies in the region.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

    ABOUT MERCARA DOWNS GOLF CLUB (MDGC)

    The history of Golf and Coorg goes back a few hundred years, ever since the British introduced it as a sport for leisure and fellowship. With time, the region witnessed the emergence of golf clubs that were rich in tradition and blessed by nature.  Post independence, the sport gained widespread popularity and it soon became the sport of choice for the residents of Coorg.

     

    Nestled amongst the rolling hills in madikeri-Coorg, is the picturesque Mercara downs golf club. It was officially given clearance to operate as a 9-hole golf course in the year 1914, and thereon the club has evolved to become one of the most naturally designed golf courses in this part of the world.

     

    The dawn of the 21st century saw the club transform into its current avatar and thus began a new journey, which is bound to rewrite the legacy of the Mercara downs golf club. The year 2000 saw the new clubhouse being built, this was followed by all 18 holes being converted from browns to well contoured greens in 2007.

     

    Media Contacts:

    Uma Bai; umabai.ck@nrrs.net; +91 9742279654

  • “Cycle Pure Agarbathies to support Mysore Lawyers Association National Tennis Ball Cricket Tournament”.

    CYCLE PURE AGARBATHIES TO SUPPORT MYSORE LAWYERS ASSOCIATION NATIONAL TENNIS BALL CRICKET TOURNAMENT

    Mysore, March 24th, 2016: Cycle Pure Agarbathies, the world’s largest agarbathie manufacturer and part of the Mysore-based NR Group, today announced its association with the National Tennis Ball Cricket Tournament. Cycle Pure Agarbathies will support the tournament as the co-sponsors. Organized by Mysore Lawyers Association, the tournament will be held from Saturday, March 26th 2016 at Pavilion Ground, Coffee Board Ground and JK Ground respectively.


    The tournament will be inaugurated by Mr. Ashok Kheny, an MLA from Bidar South and the Managing Director of Nandi Infrastructure Corridor Enterprises, Ms. C Shikha, Deputy Commissioner of Mysuru, Mr. Vasu, MLA, K S Mudugal, Principal District & Session Judge, Mr. Bojagowda, Central Bar Council and Mr. Suresh M R, Chief Operation Officer, Cycle Pure Agarbathies.


    Elaborating on the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We are proud to be associated with the Mysore Lawyers Association National Tennis Ball Cricket Tournament. We at NR Group have always strived to be associated with all forms of reverence. In India cricket is a religion making the association a natural manifestation of our principles.”


    The two day tournament is modelled on the lines of IPL. Each match will feature 08 overs.


    Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.

     

    Their dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of many sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiast a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, NR Group has become a pillar of support for sporting talent in the region.



    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and  floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/


    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654 |

    Sonakshi Murze; sonakshi.murze@adfactorspr.com; +91 9742124240

  • Cycle Pure Agarbathies Organizes Kaizen Workshop at Mandya

    CYCLE PURE AGARBATHIES ORGANIZES KAIZEN WORKSHOP AT MANDYA

     

    Mandya, March 12, 2016: Cycle Pure Agarbathies, world’s largest incense stick manufacturer in association with TEQIP today organized a one day workshop on the Kaizen quality concepts at Mandya.  Held at PES College of Engineering, Mandya, the event elaborated on the implementation and implications of Kaizen quality concepts in agarbathies industry. The workshop witnessed active participation from the packaging community and students of PES College of Engineering.

     

    Elaborating on the event, xxx, Cycle Pure Agarbathies said “we are living in a complex and competitive world requiring us to adopt practices that are process driven and has long term vision. Kaizen is one such practice that is recognized worldwide. It fosters the practice of continuous improvement.”

     

    The workshop provided guidance on how if implemented Kaizen can eliminate wastages of all kinds ( time,  raw material etc) and improve the overall quality, productivity, delivery, safety & there by reduction in manufacturing costs.

     

    An ardent practitioner of quality, Cycle Pure Agarbathies has been actively practicing kaizen concepts. They have won many an awards for their innovations and adherence to quality. The employees at NRR have actively represented the organization at Regional, State and National forums, presented case studies and have won awards. Be it Product or Process; NRR has always emphasized on the Quality aspect.

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654 |

    Sonakshi Murze; sonakshi.murze@adfcatorspr.com; +91 9742124240

  • Mysuru Warriors & Kalisu Foundation Spreads The Joy of Learning.

     

    MYSURU WARRIORS & KALISU FOUNDATION SPREADS THE JOY OF LEARNING
    Donates a library to Kuvempunagar Government School, Mysuru

     

     

    Mysuru, February 29, 2016: Reinforcing its commitment towards the holistic development of the society, Mysuru Warriors in association with Kalisu Foundation donated a library to the Kuvempunagar Government School. Kalisu Foundation has partnered with Mysuru Warriors, Mysuru’s very own KPL team owned by NR Group, the makers of Cycle Pure Agarbathies. The objective is to extend support towards providing high quality education to children studying in government schools.

     

    Mysuru, February 29, 2016: Reinforcing its commitment towards the holistic development of the society, Mysuru Warriors in association with Kalisu Foundation donated a library to the Kuvempunagar Government School. Kalisu Foundation has partnered with Mysuru Warriors, Mysuru’s very own KPL team owned by NR Group, the makers of Cycle Pure Agarbathies. The objective is to extend support towards providing high quality education to children studying in government schools.

     

    Commenting on the initiative Mr. Arjun Ranga, Co-Owner, Mysuru Warriors & Managing Director, Cycle Pure Agarbathies said “We at Cycle Pure Agarbathies have always worked been involved in pro-social activities. In fact, a significant part of our gains have been spent on socially relevant causes.”

     

    “Education is all important for the development of the nation. We are glad to be a catalyst in bringing about a change in the lives of the children and thereby build a strong future for our country.” added Mr. Arjun Ranga Speaking on inauguration, His Highness Yaduveera Krishnadatta Chamaraja Wadiyar, said, “Books can teach a lot more than any classroom. They open a whole new world. They can boosts the child’s imagination, let his / her mind reach the unthinkable and increase their creativity. We congratulate Mysuru Warriors and Kalisu Foundation for providing the students with this amenity”

     

    Mysuru Warriors, during the KPL had extended its backing to the empowerment initiatives of Kalisu Foundation. Kalisu foundation is a volunteer driven organization that provides high quality education to children studying in government school coming from low-income background, enabling them to maximize their potential and transforming their lives.

    An ardent believer of sustainable and holistic growth, NR Group has initiated many a causes for the betterment of the society. This passion to give back to the society has resulted in NR Group instituting various initiatives like Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms.

     

    In fact, the stress on nurturing talent, especially sporting talent from smaller towns has motivated NR Group to associate with KPL.  When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. NR Group dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru Warriors will make it to the national team. NR Group has a true passion for cricket, and aspires to work for the overall development of the game and its players.

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654 |

    Sonakshi Murze; sonakshi.murze@adfcatorspr.com; +91 9742124240

     

     

  • Ripple Fragrance Relaunches Lia Room Freshener in Nepal Market.

    Ripple Fragrance relaunches LiA Room freshner in Nepal Market

    • Re-launches its functional air care brand “Lia
    • Unveils New Brand Identity — “Magic of Fragrance
    • Flags of aggressive communication campaign

    Kathmandu: Ripple Fragrances the spatial fragrance division of NR Group (makers of Cycle Pure Agarbathies and LiaAgarbathies), world’s largest incense stick manufacturer today announced its plans to strengthen its position in the air care market.  As part of the reinforcement strategy Ripple Fragrances have re-launched its functional air care brand Lia. The all new Lia will take on the air care market with an all new design, packaging, brand proposition and aggressive communication campaign. NR Groups LiaAgarbathies is already one of the leading brands of Agarbathies in Nepal.

     

    The new brand expression is centered on the theme “Magic of Fragrance” and the new packaging has been designed by celebrated designer Neil Foley. of India

     

    Speaking about the re-launch, Mr. Kiran Ranga, Managing Director, Ripple Fragrances said, “At Ripple we have a legacy of creating strong fragrance brands. Our flagship brand IRIS is a market leader in feel good home fragrance category. The revamp and re-launch of Lia is a natural progression to replicate the success in the functional air care market.”

     

    “The preferences of Nepalese customers are changing at a very fast pace. They are looking for superior products that enhance their life style. We are confident that the all new Lia will satiate our customers’ quest for superior air care products.”

     

    The occasion was also marked by the introduction of Lia’s new range of room fresheners in exclusive fragrances of Lavender, Jasmine, Chandanam, Rose and Sea Shore. Created and blended in-house, the fresheners will be priced at Rs.192.

     

    The  launchwill be supported by an aggressive above the line and below the line communication campaign. As part of the below the line campaign the sales team along with a Lia queen in branded cars will tour across the cities. They will personally visit and introduce the product to both retailers as well as customers ensuring an effective direct outreach. By the next 2 months Ripple will also introduce car freshners in an exciting design A blend of natural essential oils and nature identical materials Lia adheres to IFRA (International fragrance Association) and GRAS (Generally regarded as safe)guidelines.

     

    Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS and functional brand Lia. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems. Lia offers fragrancing solutions for the home, office and mobile space.

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

  • Cycle Pure Agarbathies ties up with the Kannada movie Jessie for in-film placement

    CYCLE PURE AGARBATHIES ties up with the Kannada movie Jessie for in-film Placement

     

    ~Becomes the first brand to use in-song advertising in a Kannada movie~

     

     

    Bangalore, February 17, 2016: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today announced its association with the upcoming Kannada movie Jessie. The collaboration will witness Cycle Pure Agarbathies sharing the screen space with the lead characters and also being incorporated in the lyrics of the song “Malgudi ya ooralle”, taking in-film advertising in regional cinema to the next level.  With this Cycle Pure Agarbathies becomes the first brand to explore in-song promotion in Kannada film industry.

     

    Commenting on the association Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “We are extremely delighted to be a part of Pavan Wodeyar’s ‘Jessie’. At Cycle, we have always associated with all true emotions. Jessie is love story. The unconditional bond of love the movie portrays makes it a perfect fit for the brand. We are confident the collaboration will help us to strike a chord with the audience and strengthen our brand in their minds.”

     

    Elaborating on the product placement Pavan Wodeyar, Director, Jessie said, “Cycle has been synonymous with piousness for generations. Jessie is a love story of two youngsters. The lead actress is a present-day girl. She is proud of her traditions yet is modern in her thinking and we were looking for props to narrate her character. The association with Cycle has helped us to effectively portray her character.”

     

    “The growing focus on content and the growth in infrastructure seems to be attracting youngsters to regional cinema like never before. In fact, with regional cinema releasing in greater number of theatres both within and outside the country, it has become a formidable platform for brands like us.” Added Mr. Arjun Ranga 

     

    Composed by Anoop Selin, the song is picturized on Parul Yadav. Link- https://drive.google.com/drive/shared-with-me. The branding partnership was felicitated by Fountainhead/MKTG.

     

    Jessie is an upcoming Kannada film written and directed by acclaimed director Pavan Wadeyar (Googly) fame. The film stars well known actors Dhananjay, Parul Yadav, and Raghu Mukherjee in lead roles. The film will be released on 18th March, 2016.

     

    Over the years Cycle Pure Agarbathies have redefined the way incense sticks are perceived and purchased in India through their product and marketing innovations. Recently the company had signed Mr. Amitabh Bachchan as its brand ambassador.

     

    Their campaigns ‘Everyone has a reason to pray’, ‘Bhagwaan Hai’ and ‘Prarthana ki shuddhata’ had created a paradigm shift in the way incense sticks are marketed in the country. It has won many an accolades. The radio spot featuring the incessant ring of a bicycle bell won the Bronze Lion at the Cannes Advertisement Awards festival in 2008. Their initiatives like the ‘Pray for India’, a multi city below the line campaign during Cricket World Cup 2011 & 2015 had resulted in effective product placements. The supporting above the line campaign during the period like placing the slogan ‘Everyone has the reason to pray’ strategically under Sachin Tendulkar’s photo when he completed 100 centuries was highly appreciated for the thoughtfulness and placement. It received the prestigious Big Bang Awards in 2012.  In fact, the campaign “Everyone has a reason to pray” successfully converted religious and ritualistic mind-set to daily life spirituality in a powerful manner.

     

    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco — Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654|

    Sonakshi Murze; sonakshi.murze@adfactorspr.com ; +91 9742124240

  • Mahamaham 2016 commences with Lighting of Cycle Pure Akhand Agarbathi

    MAHAMAHAM 2016 COMMENCES WITH LIGHTING OF CYCLE PURE AKHAND AGARBATHI

     

     

    Kumbakonam, February 13, 2016: The celebrations for the Khumbakonam Mahamaham 2016 began today by lighting the Cycle Pure Akhand Agarbathi. The Agarbathi was lit by Thirupanandhal Kasi Thirumanam Adhibhar, on behalf of Dharumapura Guru Maha Sannidhanam.

     

    Commenting on the event, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “We feel honoured to have been given an opportunity to be a part of this auspicious festival. Associations like these are a reflection of our philosophy of fostering a sense of respect, reverence and adulation.”

     

    The exclusive Akhand Agarbathi created by Cycle Pure Agarbathies, world’s largest incense stick manufacturer, is of 6 feet length and 70 mm width. The life size incense stick weighs 2.5 kgs and is expected to burn for more than 24 hours depending upon the temperature, humidity and other weather conditions. Made using a mixture of several exclusive natural and nature identical materials, the incense stick spreads floral aroma up to a long distance from the burning point.

     

    Apart from spreading the spirit of devotion, Cycle Pure Agarbathies have set up facilities to make the festival a plastics free one. They will be providing the devotees with paper bags to carry their pooja essentials

     

    One of the most pious Hindu festivals, Kumbakonam Mahamaham is celebrated once in 12 years. This time the event falls on February 13th and will go on till 22nd, 2016 attracting devotees in large numbers. The festival occurs when the sun is in the Zodiacal sign of Aquarius (Khumbha), Jupiter transists Leo (Simha) and the Moon is in conjunction with the constellation Maham. It is  believed that the holy stream like Ganges, Yamuna, Sarasvati, Sarayu, Godavari, Mahanadi, Narmada, Pavoshnl and Kaveri are mixed together in Mahamaham tank and hence taking bath in it would get rid of all sins. This year around 65 lakh numbers of devotees are expected to attend the event.



    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.



    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts:

    V.Ramamoorthy, +91 9790806666

  • Celebrate this Valentine’s Day with IRIS Aroma Boutiques.

    CELEBRATE THIS VALENTINE’S DAY WITH IRIS AROMA BOUTIQUES

     

     

    • IRIS Aroma Boutique from Ripple Fragrances launches exclusive valentine’s day collection
    • Special gifts on purchases of Rs 1000/- and above


    Love is in the air! Setting the mood right for love, IRIS Aroma Boutique has introduced its special Valentine’s Day collection. The alluring collection comprises of specially made aroma products in enchanting fragrances.

     

    Designed in house the Valentine’s Day collection comes in the pleasant fragrances of French Lavender and coral blue. Known for its refreshing properties, French Lavender is the perfect fragrance to evoke romance. With its soothing property coral blue breathes in tranquility and creates an ideal atmosphere for romance. The collection has an array of candles; potpourri and reed diffusers making it the ideal gift for the special someone in your life.

     

    Apart from the Valentine’s Day collection, the celebrations will be marked by a special gift offer. All customers who purchase for Rs 1000/- and above are rewarded with attractive gifts. The gifts range from beautifully crafted glow lights to potpourris and refills. The offer is valid from 10th to 15th February .Priced at Rs 550/- the Valentine’s Day collection is available at all IRIS Aroma Boutiques across the country. The collection can also be bought online from www.PureFragrances.com



    About Ripple Fragrance

     Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems.

     

    For more information contact:

    Renu Praveen / Sonakshi Murze

    Adfactors PR

    9742279654 / 9742124240

     

  • Cycle Pure Agarbathies Extends Its Support To Aspirations 2016.

    CYCLE PURE AGARBATHIES EXTENDS ITS SUPPORT TO ASPIRATIONS 2016


    ~Live performances by Bollywood singing sensation Anushka Manchanda and stand-up comedian Praveen Kumar~


    Mysore, January 6, 2016: Cycle Pure Agarbathies, World’s largest incense stick manufacturer today announced their association with Aspiration-2016, one of the most anticipated cultural events in the city. Cycle Pure Agarbathies will support the event as the main sponsor. An annual extravaganza, Aspirations this year will be held on Friday, 8th January 2016. Hosted at SPI city, the event will feature Bollywood Singer and actress Anushka Manchanda and renowned stand-up comedian Praveen Kumar, performing live for the first time in Mysore.


    Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle, we have always strived to enrich the lives of our customers. Aspirations has caught the imagination of today’s music loving youngsters and we are happy to be associated with the event. We are confident the partnership will help us to further cement our brand in the minds of our discerning patrons.”


    Aspirations is an annual event organised by Software Paradigms Infotech. One of the most anticipated events, Aspirations this year is expected to witness more than 4000 people from across the IT and student communities attending the show. The previous edition of the event had seen memorable performances by popular band swaratma, noted singer S P Balasubrahmanyam, Beeny Dayal and Shaktisree Gopalan.



    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco — Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.


    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

    Media Contacts:


    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654|

    Sonakshi Murze; sonakshi.murze@adfactorspr.com ; +91 9742124240

  • 2016

  • “Cycle Pure Agarbathies Bags Par Excellence Award at the National Convention on Quality Concepts”.

    Cycle Pure Agarbathies bags Par Excellence Award at the National convention on quality Concepts

    Chennai/Mysuru, January 11th, 2016: Mysuru based Cycle Pure Agarbathies has recently bagged the Par Excellence Award at the National Convention on Quality Concepts. The Convention held at Chennai witnessed participation of a record number of 1322 teams (6997 participants) from 371 leading companies representing various sectors spread across India.

     

    Team ‘Samtrupti Quality Circle’ from Cycle Pure Agarbathies participated in this highly competitive convention. The team had ingeniously designed a Poka Yoke (foolproof) system of sealing product pouches. Through this system our team has ensured that each and every customer gets Cycle Pure Agarbathies pouches with its full content. The team was represented by Abhaya Prasad, Mubeen Taj, Srinivasa R, Swamy D, Pradeep K and facilitated by Mr. Ravi N.

     

    The Convention was organized by the Quality Circle Forum of India (QCFI). Instituted by the Quality Circle Movement in India, the convention acts as a platform to recognize and encourage quality practices in manufacturing industry and various sectors in service industry. It also provides a forum for interaction and sharing of knowledge and ideas on Quality Circle and other allied concepts.

     

    Talking about the success, Mr. Arjun Ranga, Managing Partner, NR Group said, “This award is a source of great pride to our firm, it shows our dedication towards creating the best possible environment for employees so that they in turn can provide the highest level of service to our clients. Quality innovation is the key to long standing success. We at NR Group have always strived to provide an environment for continuous innovation and this win is a testimony of fostering innovation.”

     

    Cycle Pure Agarbathies has been participating in quality convention for the last seven years and have won many awards for their innovations and adherence to quality. Be it Product or Process; Cycle Pure Agarbathies has always emphasized on Quality.

    About Cycle Pure Agarbathies

    Eastablished in 1948 ‘Cycle Pure Agarbathies’ is the flagship brand of Mysuru-based NR Group and is India’s largest agarbathy brand.   ‘Cycle Pure Agarbathies’ has wide range of products to suit every customers tastes through brands such as Cycle Three-in-One,   Dasara, Lia, Rhythm, Bansuri, Godhuli, Heritage, Vasu Woods and Yagna to name a few.

    About NR Group

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technology. The Group is socially responsible and carries out its CSR activities through ‘NR Foundation’. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654 |

    Sonakshi Murze; sonakshi.murze@adfactorspr.com; +91 9742124240

  • Cycle Pure Agarbathies Launches Sankranthi Festival Kit.

    CYCLE PURE AGARBATHIES LAUNCHES SANKRANTHI FESTIVAL KIT

     

    ~A complete kit comprising of the pooja, naivedya and prasada essentials~

     

    Mysore, January 2016: Sankranthi  festival marks the arrival of spring. To welcome the season in its true spirit, Cycle Pure Agarbathies has launched its unique Sankranthi Festival kit. Designed in-house in accordance with the traditions of Karnataka, the special pack allows discerning customers to celebrate the festival with utmost fervor and ease.

     

    The festival pack contains all the essential elements necessary for the Sankrathi pooja, naivedya and prasadas. It contains 1.5 Kg yellu bella divided into 20 packs, 20 small sugar canes, 20 pieces of good quality sakkare achchu(sugar candies), 20 large eco-friendly paper thambula/gift bags, 20 packs of turmeric & Kumkum, 20 Small pouches of Bansuri and Rhythm agarbathies, 1 pack of Yagna incense stick and 1 pack of Vasu family pack agarbathies helping you celebrate the festival in its true tradition.

     

    Elaborating on the product Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies we have always believed in being an integral part of our customer’s lives. We are confident the Sankranthi festival pack will not only make it convenient for today’s urban, fast paced families to have a traditional pooja in the comforts of their own home, it will also help them to showcase to their younger ones the nuances of the festival and celebrate it in its traditional form.”

     

    Adding more zing to the celebration Sankranthi festival pack is offered at a special festival discounted which is priced at Rs. 1100/- (MRP 2750/-) and this comprehensive kit can be purchased from Rangasudha or on http://pureprayer.in/.

    About Cycle Pure Agarbathies

    ‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest agarbathy manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yagna, Dasara, Golden Flora, Eco — Ever Classic Originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.

     

    About NR Group

    The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts:

    Renu Praveen; renu.praveen@adfactorspr.com; +91 9742279654|

    Sonakshi Murze; sonakshi.murze@adfactorspr.com ; +91 9742124240

     

     

  • Cycle Pure Agarbathies Welcomes New Year 2016 with Orphan Children in Odisha.

    Cycle Pure Agarbathies Welcomes New Year 2016 with Orphan Children in Odisha

     

     

    Bhubaneswar, 5th January, 2015: To welcome the New Year — 2016 in a more meaningful note, Cycle Pure Agarbathies, world’s largest incense stick manufacturer, organised a unique initiative in Odisha.

     

    A team of 55 field members of Cycle Pure Agarbathies in Odisha today visited the children of “Gopabandhu Balashrama” Orphanage at Phulbani in Kandhmal district, Odisha to celebrate the New Year with them.

     

    The Cycle team organised various fun activities and games for the children at the orphanage. Spending the day with the children, the team organised special New Year lunch for them and also had lunch with them. Winter clothes were distributed among the children.

     

    To instil a habit for healthy living and cleanliness in the minds of young children Cycle Pure Agarbathies organised a cleaning drive at the orphanage premises and its surrounding area. All the children took part in it enthusiastically.

     

    Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies commented on the occasion, “Our team had a fantastic day with the children. We at Cycle Pure Agarbathies are committed to contributing to the community we serve and this is one of our many endeavors to do our bit for society. We would like to plan more of such events in the future which would give us an opportunity to help those in need.”

    About Cycle Pure Agarbathies:

    ‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco — Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.

    About NR Group

     

    The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

     

    Media Contacts:

    Debaparna Bhattacharya:

    Mobile: +91 9831957377