Cycle Heritage Quiz enthralls Guwahati in its Very First Edition

250 teams from 50 schools in the city participated in the competition

Guwahati, 14th June, 2014: Cycle Pure Agarbathies, World’s largest incense stick brand today organized ‘Cycle Heritage Quiz’, India’s only inter-school quiz aimed at educating the students on the Heritage and Culture of our country for the very 1st time in Guwahati. The event was graced by Nishita Goswami, Noted Actress and Rajib Dey, Swimming Coach of the Indian Team for the Commonwealth Games 2014 as the guests of honour.

The Quizzing competition was held at ITA Center (Pragjyoti Cultural Complex), Machkowa, Guwahati. The Quiz consisted of a preliminary round which witnessed participation of students of classes VIII to X from around 50 schools in the city forming over 250 teams. Amongst them, only 6 teams made it to the final. 

All the questions of the quiz were related to the heritage of India including, epics, mythology, origins of festivals and traditions and more. The awards were given away to contestants who had the most prolific knowledge on India’s rich art forms, culture, tradition and history.

Commenting on the occasion, Mr. Arjun Ranga, Managing Partner, Cycle Pure Agarbathies said, Cycle Heritage Quiz was conceptualized with the aim to ignite the young minds about India’s rich tradition and heritage. The great success of previous years has inspired us to take forward this endeavor to Assam for the first time. I am thrilled to witness the interest of the young generation to know about their country’s rich heritage. We are happy to provide a platform for the students with this unique competition where they can battle their brains and at the same time learn more about the greatness of our country.”    

The Cycle Heritage Quiz as a concept was initiated in 2011 with an objective of encouraging young minds to learn about the Country’s rich art forms, culture, tradition and history.  Following the success of its first edition in Kolkata, the Cycle Heritage Quiz has become an annual event and is now conducted in other cities also like Chennai, Hyderabad, Pune, Bangalore, and Ahmedabad making it a national contest. This year the Quiz will be held in 12 cities.

Staying true to its roots, Cycle Pure Agarbathies has always been committed towards preserving India’s cultures and traditions. Working towards revival of India’s various traditional arts, the company has organized several interesting campaigns such as the Rhythm Dhaker Ladai in Kolkata, which is an effort to preserve and uplift the dying art of Dhak; Sheri Garba in Gujrat, to resurrect the original style of Garba, now crushed under cross commercialization of present day Garba and many more.

The Six Finalist Teams were: Assam Jatiya Bidyalay, St Stephens School, Modern High School, little flower school, Maharishi Vidya Mandir , Holy Home Secondary School

The winners of the Cycle Heritage Quiz 2014- Guwahati are as listed below:

Champion Team Little flower school
1st Runner up2nd Runner up  Maharishi Vidya MandirHoly Home Secondary School

 About Cycle Pure Agarbathies:

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands.

The NR Group:

The NR Group, a business conglomerate headquartered in the quiet city of Mysore and founded in 1948, was the fulfillment of Sri N Ranga Rao’s dream of pioneering a new concept in manufacturing agarbathies (incense sticks) — in-house creation of fragrance. Makers of the well-known ‘Cycle Pure Agarbathies’ the Group has forayed into other allied business activities: Perfumes and Electronics manufacturing services. It also runs several social initiatives some of them being Ranga Rao Memorial School for the Blind and ‘Cycle’ scholarship program