Cycle Pure Agarbathies are the Gold sponsor for Mysuru Shopping Festival


Mysuru, 27 September, 2016: India’s largest and the only Certified CarbonNeutral agarbathi Manufacturer, Cycle Pure Agarbathies are the gold sponsor for the first edition of Mysuru shopping festival. The festival was inaugurated at North Gate, Mysuru Place on 24th September by Hon’ble Minister of Tourism – Dr. Mahesh Sharma, Government of India. The Guest of Honour was Mr. Sudeep, Actor who is also the Brand Ambassador of Mysuru Shopping Festival.


Mysuru Shopping Festival which is scheduled between 24th September 2016 and 5th November 2016 aims at attracting tourist in the cultural hub of Karnataka. This Festival which is showcasing 1000+ varieties of stores across the city will be a new shopping experience for the shoppers & visitors. Mysuru Shopping Festival will help in improving the city’s popularity not only with respect to Tourism, but also in trade and commerce.


NR Group, makers of Cycle Pure Agarbathies will also showcase their fragrance range in the festival arena.  NR Group own stores RangSugandh and IRIS Aroma Boutique will be part of Mysuru Shopping Festival.  For more information on the products, address and contact details please visit http://www.nrgroup.co.in/


Commenting on the association Mr. Arjun Ranga, Founder, Managing Director, Cycle Pure Agarbathies said “Mysuru is known for its culture and heritage. We are certain that this edition of the Mysuru shopping festival will not only increase the tourist attraction towards the city but also will give people from different parts of the world a glimpse of the culture. Cycle Pure is proud being part of such an enhancing experience.”


The festival aims to help in increasing shopping at Mysuru, leading to an increase in the demand for newer products, and increase in employment opportunities and bringing about growth in the community.


About Cycle Pure Agarbathies

The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/


About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


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