“Cycle Pure Agarbathies Collaborates with Jayciana 2016”.


~Live performances by star cricketer Dwayne John Bravo & Benny Dayal at 3-day cultural fest ~

Dr. B.G. Sangameshwara. Joint Director (Academic), Sri Jayachamarajendra College of Engineering at the inauguration

Mysore, April 23, 2016: West Indian star cricketer Dwayne John Bravo, renowned singer Benny Dayal alongside African Tribal Trance group Beat Gurus and eminent rapper Brodha V were the start attraction at the 3-day cultural fest, Jayciana-2016 conducted at Sri Jayachamarajendra College of Engineering. The festival was inaugurated by Dr. B.G. Sangameshwara. Joint Director (Academic), Sri Jayachamarajendra College of Engineering who lighted Cycle Pure’s 6 feet Akanda Agarbathie to kick start the events.

Cycle Pure Agarbathies, World’s largest incense stick manufacturer and also a ‘carbon-neutral’ company has been associated with Jayciana-2016, which will go on till 24 April, 2016.  

Commenting on the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Our utmost endeavor has always been to enlighten our customers with the essence of spirituality. I believe music, more than anything gives one the ability to connect with their inner self, and we are delighted to be associated with an event like Jayciana that has such great music to offer. We reckon that this coalition will help us to create an indelible impression in the minds of our erudite customers in furtherance of our brand.”

Sri Jayachamarajendra College of Engineering had also organized over 40 unique pre-festivals to entertain the students and enhance their skills. Events such as indoor games, outdoor games, photography, cultural events, online events etc. had been organized during the fest.

The festival will also witness a cyclothon and marathon with  a social theme and aimed at spreading awareness about it. This apart, the festival also witnessed Carnival of Canines (Dog show), Auto Expo featuring the exhibition of exotic cars and bikes and Photo Marathon (Photography competition).

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathie brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

 Media Contacts:

Zeeshan Akhtar: 9836049208