Cycle Pure Agarbathies distribute saplings on the occasion of World Environment Day 2016
Gurgaon, 3rd June: Cycle Pure Agarbathies, world’s largest agarbathi manufacturer and also a ‘carbon-neutral’ company, today distributed saplings to its retailers in Palam Vihar, Sectors 54, 55 & 56 and DLF Phases 1 & 2 in Gurgaon, Haryana to increase awareness and participation in planting trees and saving environment on the occasion of World Environment Day 2016.
The activity kicked-off at 10.00 am in the morning with the distribution of 500 saplings. The awareness campaign comprehensively focused on bringing about a sense among people to think rationally about the environment and aim for sustainable development.
Sharing his thoughts on this occasion, Mr. R Guru, Chairman, NR Group said, “Combating the impact of human intervention in natural ecosystem requires concerted effort by industries, authorities and individuals. At Cycle Pure, we understand this thoroughly and have imbibed sustainability as one of the core values. Be it our product or practice we have always fostered sustainable development. We are more than happy to be carrying out this initiative.”
Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “NR Group is known for constantly engaging in various CSR activities with sustainable development as the major focus. This year the leading agarbathie manufacturers addressed the slum population as they are always under major threat. Cycle Pure has always nurtured an eco-friendly approach in all of its endeavours.” He further added, “The Company uses agarbathie packets of around 40 microns and takes acute care while manufacturing the agarbathies which are made from IFRA (International Fragrance Association) certified aroma materials and are not harmful to the environment or health.”
About Cycle Pure Agarbathies
‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world. The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.
Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.
About NR Group
The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/
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