Mysore, May 8, 2015: Cycle Pure Agarbathies, the world’s largest incense stick manufacturer today further strengthened their commitment towards nurturing sporting talent in the country by extending its support to the XIX Kodava Hockey Festival- Kuppanda Hockey Cup. The association will witness Cycle Pure Agarbathies supporting the competition as silver sponsor.

Talking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Events like Kodava Hockey Festival are not mere competitions they are great platforms for the hockey enthusiast to hone their skills and we are glad to be associated with it. At Cycle Pure Agarbathies, we have a rich legacy of fostering sporting talent. Be it cricket, Tennis, Golf or Hockey we have been in the forefront of the development of the sports through sponsorship and by organizing national level tournaments. The association is an extension of our commitment towards sports.”

“We wish all the teams the very best.” added Mr. Arjun Ranga

Kuppanda Hockey Cup- XIX Kodava Hockey Festival organized under the aegis of Kodava Hockey Academy and with assistance from Government of Karnataka, Department of Youth Empowerment & Sports and Hockey Kodagu is one of the most awaited annual Hockey tournaments. Held across 20 days this year’s Kuddappa Cup witnessed around xx teams participating in the event. The finals of the tournament will be held on Saturday, May 9th, 2015 at Virajpet.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.

Their dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of many sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiast a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku. In fact, today, NR Group has become a pillar of support for sporting talent in the region.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit


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