.  A unique initiative leveraging cricket to promote and spread awareness on the need to save Tiger

              . The tournament to be held in Mysore from June 22nd 2015 at Manasa Gangothri and  Maharaja grounds

Mysore, June 18, 2015: Strengthening its commitment towards sustainable development Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer today announced its association with “Save the Tiger Cup initiative.” One of its kind, “Save the Tiger Cup” leverages the love for cricket to bring about awareness and encourage sustained efforts to protect the endangered animal -Tiger. The association will witness Cycle Pure Agarbathies supporting the upcoming Save the Cup Tiger Cricket Tournament to be held in Mysore on 22nd June 2015. The event will feature inter-school and inter club competition in the Under-14 and Under-17 category.

Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Giving back to society is a way of life at Cycle Pure Agarbathies. Be it our marketing or the manufacturing initiatives we have always worked towards making a positive impact on the society and eco-system that we live in. The association with Save the Tiger cup is a natural progression of our commitment towards sustainable development.”

“We wish all the teams the very best.” added Mr. Arjun Ranga

Apart from Mysore, Cycle Pure Agarbathies had also pledged their support for the Bangalore league of Tournament. In fact, they had felicitated Mr. AY Kamble, Deputy Range forest officer at Dandeli Range of Anshi Tiger Reserves, for his meritorious service in wildlife conservation.

Cycle Pure Agarbathies, the leading manufacturer of incense sticks has always nurtured an eco-friendly approach in all its endeavours. Cycle Pure Agarbathies is the only incense stick company in India   to be certified as a ‘green’ company by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures they are used multiple times before being scraped. Apart from packaging, NR Group practices utmost care in the manufacturing of its products as well. All the agarbathie products are made from natural ingredients that are IFRA Certified aroma materials and are not harmful to the environment or health. Further, NR Group also has established a waste management process to recycle packing material and agarbathie scrap.

“Save The Tiger Cup” tournament was conceptualized by former India batsman Sandeep Patil to promote and spread the message of wildlife conservation. The objective of the initiative is to enthuse the youth to assist the government, more so the forest department, to help conserve our forests and wildlife, especially the tiger which is our country’s flagship species. Apart from spreading awareness the initiative recognizes meritorious forest watcher and guard. The proceeds of the tournament are awarded as an appreciation of their effort to save our forest and wildlife against great odds.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathie brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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