“Cycle Pure Agarbathies Launches New Incense Sticks Range ‘VASU 100’ in Odisha”.

Cycle Pure Agarbathies Launches New Incense Sticks Range ‘VASU 100’ in Odisha

Cycle Pure Agarbathies aims at rapid market expansion in Odisha

New Incense Sticks Range 'VASU 100' in Odisha

Bhubaneswar, 24th April, 2016: Cycle Pure Agarbathies, the world’s largest incense stick manufacturer, today announced the launch of its new sub brand – ‘VASU 100’ in Odisha.

This is a significant step forward taken by Cycle Pure Agarbathies to increase its presence in Odisha, the most religious state of the country. Puri, Konark and the state capital Bhubaneswar form the ‘Golden Triangle’–one of the most visited destinations in East India, for its proud possession of magnificent sculpture in the temples. Cycle Pure Agarbathies always associates itself with the culture, tradition and heritage of India through numerous events, activities and products across the nation.

The cultural and religious life of Odisha revolves around the majestic architectural heritage sites Bhubaneshwar is popularly known as the “The Temple City of India” as it still contains 500 of the finest temples of ancient India. The city is named after Tribhuvaneswar, ‘Lord of Three Worlds’. The high quality and purity of Cycle Pure Agrbathies endeavour to make the spiritual journey of common people more meaningful and more satisfying. The new brand “Vasu 100” intends to add fragrance to the divine soul of Odisha.

Cycle Pure Agarbathies has always been ahead of its time, which translated into a series of marketing, research, product, packaging & organizational innovations. Priced at Rs. 14/-, the newly launched “VASU 100” Agarbathies is available in 34-gms pack consisting of 28 sticks of 8 inches. length The packet design of Vasu 100 is inspired by the world famous Pippli art of Odisha. The name Vasu is also connected with the most revered deity of the state lord Jagannatha. Vasu and Jagannatha are different names of Lord Vishnu. Bansuri (flute oflord krishna)another offering from Cycle Pure Agarbathies is already popular in Odisha

“Vasu-100” is launched with the tag-line ‘Super Sugandh’ representing its captivating and classical fragrance that instantly perfumes the air on lighting.

Cycle Pure Agarbathies, has strategically launched this new sub brand to greatly increase its market share in Odisha.

Commenting on the launch of the new range, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies, we have a legacy of creating strong brands. We have been in this industry for over six decades and thousands of people are involved in the value chain of our products. With the launch of “Vasu 100”, we hope to penetrate the market further and also expect to engage more people, especially poor women in the process of agarbathie rolling.

About Cycle Pure Agarbathies:

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.

About NR Group:

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/