Cycle Pure Agarbathies Launches Sankranthi Festival Kit.



~A complete kit comprising of the pooja, naivedya and prasada essentials~

 Sankranthi Festival Kit

Mysore, January 2016: Sankranthi  festival marks the arrival of spring. To welcome the season in its true spirit, Cycle Pure Agarbathies has launched its unique Sankranthi Festival kit. Designed in-house in accordance with the traditions of Karnataka, the special pack allows discerning customers to celebrate the festival with utmost fervor and ease.


The festival pack contains all the essential elements necessary for the Sankrathi pooja, naivedya and prasadas. It contains 1.5 Kg yellu bella divided into 20 packs, 20 small sugar canes, 20 pieces of good quality sakkare achchu(sugar candies), 20 large eco-friendly paper thambula/gift bags, 20 packs of turmeric & Kumkum, 20 Small pouches of Bansuri and Rhythm agarbathies, 1 pack of Yagna incense stick and 1 pack of Vasu family pack agarbathies helping you celebrate the festival in its true tradition.


Elaborating on the product Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies we have always believed in being an integral part of our customer’s lives. We are confident the Sankranthi festival pack will not only make it convenient for today’s urban, fast paced families to have a traditional pooja in the comforts of their own home, it will also help them to showcase to their younger ones the nuances of the festival and celebrate it in its traditional form.”


Adding more zing to the celebration Sankranthi festival pack is offered at a special festival discounted which is priced at Rs. 1100/- (MRP 2750/-) and this comprehensive kit can be purchased from Rangasudha or on

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest agarbathy manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yagna, Dasara, Golden Flora, Eco — Ever Classic Originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.


About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit


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