Cycle Pure Agarbathies presents KSCA Tiger Cup 2016 Mysuru Tournament
Mysuru, October 28, 2016: Strengthening its commitment towards sustainable development Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer today announced its support for the upcoming edition of the KSCA Tiger Cup 2016 cricket tournament, happening at the SJCE Ground, Mysuru. The KSCA Tiger cup leverages the love for cricket to bring about awareness and encourage sustained efforts to protect the precious Tigers. The tournament will be an inter-school competition for under-16 category that will start from 2nd November and conclude on 23rd November, 2016. Recently, Cycle Pure Agarbathies strengthened their commitment of conserving the wildlife by donating the amount of Rs. 1 lakh to Mr. Pramod, the forest guard of BRT Tiger Reserve.
KSCA Tiger Cup tournament was conceptualized by former India batsman Sandeep Patil to help spread the word about wildlife conservation and inclusive sustainable development. The objective of the initiative is to encourage the youth to assist the government, largely including the participation of the forest department, to help conserve our forests and wildlife, especially the tiger. Apart from spreading awareness the initiative recognizes meritorious forest watchers and guards.
Speaking about the initiative, Mr. Pavan Ranga, Co-owner, Mysuru Warriors and Director, NR Group said, “In the nation where cricket is loved so fondly, what can be a better platform than this to grab people’s attention? This Tiger cup is a part of our constant endeavor to educate the masses regarding the sustainable development of the society and ecosystem that we live in. It is an attempt by us to address the issue of Tiger extinction and draw people’s attention towards it. Through this tournament we are aiming to fulfill two purposes, one of spreading awareness regarding Tiger conservation and one to provide opportunity for upcoming cricket talents.” Mr. Sudhakar Rai, Chairman, KSCA, Mysuru Zone, Mr. Balachandar, Convenor, KSCA, Mysuru Zone and Mr. Joseph Hoover, experienced cricket journalist graced the occasion with their presence.
KSCA Tiger Cup tournament was conducted in Bangalore in the month of April and May, where 103 matches were played at Global Academy of Technology, Rajarajeshwari Nagar and Loyola School Ground, Bannerghatta Road. In all, 56 teams participated in the category of under-12, under -14 and under -17. The motive behind the tournament was again to spread awareness about the conservation of Tigers.
As a step towards sustainable development, Cycle Pure Agarbathies, the leading manufacturer of agarbathi has cultivated an eco-friendly approach in all its endeavors. It is the only agarbathi company in India to be certified as a ‘green’ company by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World. A champion of environment friendly practices and packaging, the company has set up re-cycle corrugated boxes at relevant units and ensures they are used multiple times before being scraped. Further, the company has utmost perfection in packaging the products with care and finesse. All the agarbathi products are made from natural ingredients that are IFRA Certified aroma materials and are not harmful to the environment or health. NR Group has also has established a waste management process to recycle packing material and agarbathi scrap.
About Cycle Pure Agarbathies
The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World. A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/
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