CYCLE PURE AGARBATHIES to co-sponsor Hubballi premier league


Mysuru, January 5, 2018: Cycle Pure Agarbathies, the world’s largest agarbathi manufacturer, from the house of NR Group, today further strengthened its commitment towards encouraging sporting talent in the mofussil areas. Cycle Pure Agarbathies will be supporting the upcoming Hubballi Premier League (HPL) as co-sponsors.


Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Promoting sporting talent is a way of life at Cycle Pure Agarbathies. Be it cricket, Hockey or Golf we have been in the forefront supporting and even organizing platforms for enthusiast to showcase and hone their skills. The association with HPL is an extension of our commitment towards the development of talent from the state.”


The association will feature Cycle Pure Agarbathies on the back drop of the main stage, boundary line display, banners and hoardings across the city.


Hubballi Primer League is a T20 Cricket tournament initiated to promote cricketing talent from the North Karnataka region. Approved by KSCA, the tournament will witness 8 franchisees vying for the cup. The tournament will be held from 6th January – 21st January at Hubballi.


Over the years, NR Group has become one of the leading companies to associate with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Their Dedicated and continuous focus of NR Group towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Squash Player Joshana Chinnappa and Tennis players like Prajwal Dev, Suraj R Prabodh Vasisht Cheruku and Varunya Chandrasekhar.


About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

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