Hubballi, November 25, 2015: Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer, today further strengthened its commitment towards encouraging sporting talent in the mofussil areas. Cycle Pure Agarbathies will be supporting the upcoming Hubballi Premier League (HPL) as co-sponsors.

Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Promoting sporting talent is a way of life at Cycle Pure Agarbathies. Be it cricket, Hockey or Golf we have been in the forefront supporting and even organizing platforms for enthusiast to showcase and hone their skills. The association with HPL is an extension of our commitment towards the development of talent from the state.”

The association will feature Cycle Pure Agarbathies on the back drop of the main stage, boundary line display, banners and hoardings across the city.

Hubballi Primer League is a T20 Cricket tournament initiated to promote cricketing talent from the North Karnataka region. Approved by KSCA, the tournament will witness 8 franchisees vying for the cup. The tournament will be held from 28th November — 13th December at Hubballi.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw then align them self with the Karnataka Primer League. Further Manish Pandey, the captain of Mysore Warriors team owned by Cycle Pure Agarbathies and winners of KPL 2014, along with cricket sensation J. Suchit have not only made a mark in regional tournaments but have been chosen to play in the national cricketing arena.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is professionally managed by the third generation of the Ranga family. For more information on the Group, please visit

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