Mysore, July 30, 2014:  Strengthening its continuous endorsement of the game of cricket, Cycle Pure Agarbathies – the world’s largest incense sticks manufacturer and part of the Mysore-based NR Group – today announced that they have won the franchise of the Mysore team in the upcoming Karnataka Premier League 2014. Held amidst much fanfare, the franchisee certificate was received by Mr. Arjun Ranga and Mr. Pavan Ranga, Partners, NR Group.

 Announcing the win, Mr. Arjun Ranga, Partner, NR Group said, “We are extremely delighted to have won the franchise of the Mysore team. Apart from Mysore players, the team will be a platform to promote grass-root talent from the region. It will have young upcoming cricketers from Coorg, Chamarajnagar, Nanjangud, T.Narsipur, Hassan and Mandya.”

Apart from winning the tournament our vision is to ensure that in the next 3-5 years at least 2 players from the team should make it to the national cricketing arena. With continuous support from the mentors and public, we are confident that we will be able to reach there,” added Mr. Arjun Ranga.

Modelled on the lines of IPL, the 20-20 match is organized by the Karnataka State Cricket Association (KSCA) and will witness competition between 7 teams. Started in 2009, the Karnataka Premier League is now in its third season will commence on August 23rd and will conclude on September 13th. The first phase of the tournament will be hosted at Hubli followed by Bangalore. The finals will be held in Mysore on 13th September, 2014.

Over the years, NR Group through its flagship brand Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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