“Cycle Pure Agarbathies to support Mysore Lawyers Association National Tennis Ball Cricket Tournament”.


Mysore, March 24th, 2016: Cycle Pure Agarbathies, the world’s largest agarbathie manufacturer and part of the Mysore-based NR Group, today announced its association with the National Tennis Ball Cricket Tournament. Cycle Pure Agarbathies will support the tournament as the co-sponsors. Organized by Mysore Lawyers Association, the tournament will be held from Saturday, March 26th 2016 at Pavilion Ground, Coffee Board Ground and JK Ground respectively.

The tournament will be inaugurated by Mr. Ashok Kheny, an MLA from Bidar South and the Managing Director of Nandi Infrastructure Corridor Enterprises, Ms. C Shikha, Deputy Commissioner of Mysuru, Mr. Vasu, MLA, K S Mudugal, Principal District & Session Judge, Mr. Bojagowda, Central Bar Council and Mr. Suresh M R, Chief Operation Officer, Cycle Pure Agarbathies.

Elaborating on the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We are proud to be associated with the Mysore Lawyers Association National Tennis Ball Cricket Tournament. We at NR Group have always strived to be associated with all forms of reverence. In India cricket is a religion making the association a natural manifestation of our principles.”

The two day tournament is modelled on the lines of IPL. Each match will feature 08 overs.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.


Their dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of many sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiast a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, NR Group has become a pillar of support for sporting talent in the region.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and  floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/

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