“Cycle Pure Agarbathies to support racing prodigy – Yash Aradhya”

Cycle Pure Agarbathies to support racing prodigy — Yash Aradhya

~Cycle Pure on the forefront of encouraging yet another young talent~


                                                                            Yash Aradhya Photo 1 yashYash Aradhya Photo


Bangalore, 19th May: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today reinforced their commitment towards the development of sports in the country by associating with the Young Indian National Champion Go karting racer Yash Aradhya.


Cycle Pure Agarbathies will support the racing prodigy Yash Aradhya as one of the sponsor to support in his endeavor. Yash Aradhya a 14-year-old Bengaluru boy, studying in Bishop Cottons Boys School Bangalore who has 5 national championship titles under his belt, awarded the best Karter of the year 2014 and was also nominated by FMSCI to represent India in the CIK-FIA Academy trophy in Europe 2015.


The elated Yash who aspires to a formula-1 racer in the coming years, thanked Cycle Pure for their support and said “It is a great honor and privilege to be a part of this prestigious brand Cycle Pure Agarbathies, that has set great example for youngsters like me and believes alike that ‘No dreamer is ever too small; No dream ever too big.’ I look forward for a great racing season this year.”


In the year 2016, Yash Aradhya will be participating in the WSK Super Master Series 2016, to be held across Italy, which is one of the finest world championship races. Further he will also be racing in JK Tyre FMSCI Rotax Max National Karting Championship 2016 in the Junior category, consisting of 5 rounds to be held across India (Hyderabad, Coimbatore, Bhopal and Bangalore) over the next 4 months. Currently, Yash will take part in the upcoming event next week at the JK Tyre MMS National Kart Open India 2016, scheduled on 21st and 22nd of May 2016 at MECO KARTOPIA, Bangalore. Yash will be the ambassador of Cycle Pure Agarbathies, to spread the Indian aroma traditions across the world.


Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies have a rich legacy of nurturing sporting talent. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with the racing prodigy Yash Aradhya is logical manifestation of our vision. We also believe in supporting and providing reasons to pray, and what could be better than praying for his win.”

“We wish Yash Aradhya all the very best.” added Mr. Arjun Ranga


Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricket tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterland of Karnataka, giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.


Dedicated and continuous focus of Cycle Pure Agarbathies towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, Cycle Pure Agarbathies has become a pillar of support for sporting talent in the region.


About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family.  For more information on NR Group, please visit http://www.nrgroup.co.in/