“Cycle Rhythm introduces Sourav Ganguly as its Brand Ambassador”.

Cycle Rhythm introduces Sourav Ganguly as its Brand Ambassador

Mr. Sourav Ganguly

Mysuru 10th September 2016: Cycle Rhythm, from the house of Cycle Pure Agarbathies, has inducted former Team India captain and cricket administrator Sourav Ganguly as their brand ambassador. Cycle Pure Agarbathies is India’s largest and the only Certified Carbon Neutral agarbathi manufacturer and the flagship brand of the Mysore-based NR Group.

Cycle Rhythm, plans to launch a series of television commercials with Ganguly, to start a 2-year association.  The commercials also feature dansuese-actress Mamata Shankar, singer Rupankar and actress Monami. The television commercial will supported by Print, Radio, Outdoor advertising and events, making a complete 360 degrees, campaign.


Arjun Ranga, Managing Director, Cycle Pure Agarbathies explains, “Cycle Rhythm agarbathi has a legacy of partnering the hope and trust world over. From his debut at Lords to being Team India Captain, Sourav Ganguly has epitomised the hope and faith of the country. His determination and leadership inspires all of us, encourages us to have faith in our efforts and our prayers. Which is why Cycle Rhythm associates naturally with him. And it so happens Sourav, in Bengali means fragrance and Cycle Rhythm has been widely recognized for its unique, long-lasting fragrances.”


Through this association, Cycle Rhythm is planning to reinforce its market leadership and make inroads into the hearts and minds of newer customers. 60 years of partnering with Bengal’s hope and trust is the brand’s clarion call. Which aptly blends with Sourav Ganguly, who has carried the hope and faith of Bengal with him making him the perfect choice to partner the brand in Bengal.


Sourav Ganguly welcomed the association, “I am happy to be with Cycle Rhythm Agarbathies. I trust the brand as it delivers what it promises. Also, it has enduring pleasant fragrances and is made from pure ingredients. That’s why it has been a part of Bengal’s households for decades.”


Known for its variety of fragrances, Cycle Rhythm along with its association with Sourav Ganguly is looking forward to begin a new era.


About Rhythm Agarbathies

Cycle Rhythm is a line of fragrances from Cycle Pure Agarbathies. A premium brand in India, the multifaceted Cycle Rhythm offers a variety of fragrances that are melodious, pleasant, passionate in the feelings they inspire. The range of fragrances include Amber, Flora, Orient and Pushkarini. For more information, please visit http://www.nrgroup.co.in/


About Cycle Pure Agarbathies

The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/


About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/

For queries

Email nrgroup@brand-comm.com or call Purva +91 9886367129 or Zeeshan +91 9836049208