Srilanka, July 28, 2014: Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer and part of the Mysore-based NR Group today awarded South African cricketer Hashim Amla with the Cycle Pure Trusted Player of the Series award. The Cheque of Two Thousand Five Hundred US Dollars was awarded to him for his consistent performance at the Srilanka vs. South Africa test series that concluded today. Mr.Subramaniam Eassuwaren, Director of Suwanda Industries handed over the Cheque to him.

Speaking about the award, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “It gives us immense pleasure to present Hashim Amla with the Trusted Player of the Series award. Amla is not only brilliant cricketer but also a true sportsman who has been a pillar of strength for his team throughout the series with his consistent performance and conduct.”

“Trust is a value deeply espoused by the founder of NR Group Sri. N. Ranga Rao and carried forward by generations. It was the relentless pursuit of the trust of employers, customers and partners alike that made Cycle Pure the largest incense stick maker in the world. So, it was only natural that Cycle Pure instituted the ‘Cycle Pure Agarbathies Trusted Player of the Series’ award, over and above the co-title sponsorship, for the most consistent performer on whom the team could always rely.” added Mr. Arjun Ranga

Apart from being the powered by sponsors, Cycle Pure Agarbathies had constituted “Cycle Pure Trusted Player of the Series” to recognize consistent performer of the series Further, Cycle was also featured on Perimeter Boards, Bowlers End Pitch Mats and its trademark property the Third Umpire Branding.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011.

About NR Group

The Mysore-based NR Group was founded by Sri N. Ranga Rao in 1948.A true visionary and philanthropist, Sri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largestselling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfullyrun business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information, please visit www.cycle.in

Media Contacts:

Neelu Sharma; +91 9880233054 neelu.pr@nrrs.net