“India prays with Cycle”: Cycle Pure Agarbathies associate with India VS South Africa Test Series

Mysuru, January 10, 2018: Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral agarbathi manufacturer, further strengthened its longstanding support to cricket by associating themselves with the India’s Tour of South Africa Test Series. Cycle Pure Agarbathies is the On-Ground Partner for India VS. South Africa Test Series. Held in South Africa from 5th- 28th January 2018, the tournament will witness Cycle Pure Agarbathies being featured on the third umpire branding and perimeter boards.

Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Cricket is a religion in India. It brings people together and we would like to be associated with all such true emotions and forms of reverence. Be it our products or associations we have always tried to foster a sense of respect, reverence and adulation and this association is a logical manifestation of this vision.”

Over the years, NR Group has become one of the leading companies to associate with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Their Dedicated and continuous focus of NR Group towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Squash Player Joshana Chinnappa and Tennis players like Prajwal Dev, Suraj R Prabodh Vasisht Cheruku and Varunya Chandrasekhar.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established

presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.

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