Mysore, February 19, 2015:  The strong commitment and continuous efforts of Cycle Pure Agarbathies towards nurturing cricketing talent received a huge push in the recently concluded IPL auction. Two key players J. Suchith and Shishir Bhavane of Mysore Warriors, the KPL team from Mysore owned by Cycle Pure Agarbathies have been selected to play at the upcoming IPL. While J. Suchith was bagged by Mumbai Indians, Shishir Bhavane will represent Royal Challengers Bangalore.

Apart from J Suchith and Shishir Bhavane, Mysore Warriors Captain, Manish Pandey will also be playing at IPL 8. Manish was retained by Kolkata Knight Riders.

Speaking about the selection Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We are extremely delighted about the selection of our players. We are glad that our continuous effort of encouraging local talent through Mysore Warriors is beginning to bear fruit. We are confident that our players will not only outshine in IPL but will soon make their presence in the national team as well.”

“We wish Shishir, Suchith and Manish all the very best.” added Mr. Arjun Ranga

J. Suchith and Shishir Bhavane were some of the key players who were instrumental in Mysore Warriors win at the KPL- 2014. A left arm spinner Suchith was chosen as the Best Bowler in KPL-2014. He had taken 16 wickets from 8 matches. Meanwhile Shishir was awarded with man-of-the series for his outstanding performance in the tournament.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies has re-launched their widely popular and successful ‘Pray for India’ campaign covering more than 62 cities. The campaign urges cricket enthusiast across the country to pray for India’s win in the ICC World Cup- 2015. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured.

When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysore warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit http://www.nrgroup.co.in/