Ripple unveils Lia Fragrance Studio to add to the happiness of Durga Puja this year
– Ripple appoints noted actor Abir Chaterjee as the ambassador for the campaign of Lia Air Freshness during Durga Puja
– Abir Chatterjee to spend time with his fans at the studio on Navamee
– Pandit Mallar Ghosh, Actor Riddhi Sen to perform at the Fragrance Studio during Puja
Kolkata October 7, 2016: In its endeavor to uplift the festive spirit of Durga Puja, Ripple Fragrance, a division of the NR Group, unveiled Lia Fragrance Studio at Ballygunge Cultural Durga Puja premises.
This unique Fragrance Studio, a 16 ft high temporary installation, resembles a two storied house and it gives an exquisite experience of the innovation of Ripple Fragrances. In the Lia Fragrance Studio the entire product range of Lia and IRIS brand are strategically placed to create a fascinating surroundings for the visitors.
The NR Group, makers of Cycle Pure Agarbathies, who have 70 years of expertise in the fragrance arena has always been associated with Durga Puja with innovative ideas. Rhythm Dhaker Ladai had made a mark in the revival of Dhakis in West Bengal. This year NR Group has taken this pioneering fragrant initiative to connect with people of Kolkata during Durga Puja.
Scintillating live performance by the likes of Pandit Mallar Ghosh, Riddi Sen have been planned at the Fragrance Studio to intensify the Puja celebration of thousands of pandal hoppers. Ace actor Abir Chatterjee will spend time with his fans at the studio on Navamee. Abir is the brand ambassador for Lia fragrance for the campaign of the brand during Durga Puja.
Commenting on this initiative Mr. Kiran V. Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group) said “We are thrilled to have created this Lia Fragrance Studio. This is an attempt to provide a special experience for the people of Kolkata on a very special occasion Durga Puja. ”
About Ripple Fragrances:
Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group — with headquarters at Mysuru. The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand “Cycle”. NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is a leader in the Indian Home fragrance market with its functional air care brand Lia and its Lifestyle fragrance brand IRIS.
About NR Group:
The Mysuru-based NR Group was founded by Shri N. RangaRao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/