“Swachh Bharath Abhiyan initiated by NR Group in Mysuru”.

Swachh Bharath Abhiyan initiated by NR Group in Mysuru

150 NR employees took part in the initiative


                                                                      Swachh Bharath1 Swachh Bharath


Mysuru, November 7, 2016: Strengthening its commitment towards betterment of the society NR Group, the makers of Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral agarbathi manufacturer today arranged Swach Bharath Abhiyan, where 150 employees of NR Group joined hands to make the initiative a success.


The event was inaugurated by Sri B L Bhyrappa, Mayor of Mysuru. The event also saw the presence of Sri Jagadeesh, Commissioner, Mysuru City Corporation, Dr D G Nagaraj Mysuru, City Corporation Health Officer, Mr. R Guru, Chairman, NR Group. NR Group employees along with the mayor, cleaned a stretch of Manandavadi Road.


Sharing his thoughts on this occasion, Sri. B L Bhyrappa, Mayor of Mysuru, said, “Mysuru is the cleanest city in India and not just once but in a row. Cleanliness of the city is the responsibility of everyone. Cleanliness should become part and parcel of life, not just for the council or the authority, but for the sake of everyone.  Today NR Group has taken this endeavor to create awareness, and I am more than happy to be carrying out this initiative.”


Speaking about the initiative, Mr. R. Guru, Chairman, NR group said, “We are a progressive country. Swachh Bharath Abhiyan has given a new motto to the entire country. Keeping in line with this country, Cycle Pure has taken up this endeavor to create awareness in the masses on the environment. It is an attempt by us to contribute towards cleaner India. Through this initiative we are aiming to spread awareness regarding Swachh Bharath Abhiyan.”


Cycle Pure Agarbathies, the leading manufacturer of agarbathi has cultivated an eco-friendly approach in all its endeavors. It is the only agarbathi company in India   to be certified as a ‘green’ company by the UK-based Carbon Consulting Company — the leading provider of carbon reduction solutions in the World.


About Cycle Pure Agarbathies

The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company — the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/



About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


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