September 2014 Mysore Warriors CSR


~ Will donate Rs.400 for every 4s, 6s hit and wickets taken by the team to Deutsche Cleft Kinderhilfe Foundation ~

Bangalore / Mysore, September 4, 2014: Strengthening Cycle Pure Agarbathies, the world’s largest incense stick manufacturer, commitment towards the holistic empowerment of the underprivileged, Mysore Warriors, the KPL team owned by Cycle Pure Agarbathies today announced their association with Deutsche Cleft Kinderhilfe Foundation. Deutsche Cleft Kinderhilfe is an international Non-Government Organization that provides comprehensive treatment to children with cleft lip and Palate across the world. 

Cleft lip is one of the most neglected body conditions. According to researchers every tenth cleft child in India dies before his or her first birthday calling for immediate attention.  As part of the association, Mysore Warriors will donate Rs. 400 for every 4s, 6s scored and wickets taken by the team through the KPL matches. Further, Mysore Warriors has initiated a campaign to create awareness on the condition and need for active participation. The campaign encourages cricket fans to share smiling selfies of themselves on the Facebook page of Mysore Warriors, ( each photo received Cycle Pure Agarbathies and Mysore Warriors will donate generously towards the cause.

Speaking about the initiative Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “We at Cycle Pure Agarbathies have always had a legacy of working towards the uplift of the society. In fact, a significant part of the gains have been spent generously on socially relevant causes.”

“Through this association, we are further extending our commitment towards bringing smile on the faces of people who are suffering from cleft and donating them a new lease of life.” added Mr. Arjun

An ardent believer of sustainable and inclusive growth, Cycle Pure Agarbathies has initiated many a causes for the betterment of the society. This passion to give back to the society has resulted in Cycle Pure Agarabthies instituting various initiatives like Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms. In fact, the stress on nurturing talent, especially sporting talent from smaller towns has motivated Cycle Pure Agarbathies to associate with KPL.

When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysore warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad.

The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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