“Varunya to represent India at Mary Pierce Indian Ocean series in Mauritius”.

Varunya to represent India at Mary Pierce Indian Ocean series in Mauritius

Cycle Pure continues to be at the forefront of encouraging young talent

Varunya to represent India at Mary Pierce Indian Ocean series in Mauritius



Bangalore, 8th June: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today took another step forward in their commitment towards development of sports in the country by continuing to associate with Varunya Chandrashekhar – a promising young tennis player from Mysore.


Varunya is one of the 6 players who will be representing India at Mary Pierce Indian Ocean series ITF women’s US $10,000 event which will be happening from 8th-24th June at Mauritius. Legendary tennis player Mary Pierces will guide and conduct the participants throughout the tournament at Grand Baie, Mauritius.

For the past 4 years, Cycle Pure Agarbathies has been sponsoring the tennis prodigy to support her unbounded talent. 20-year-old Varunya has triumphed in 32 national ranking tennis tournaments while finishing runners-up in 7 others. Her highest national ranking in tennis is 16th. Having won a number of titles in recent times which include National Ranking AITA women’s Tournament 2016 (Mumbai), National Ranking AITA women’s Tournament 2016 (Bangalore) and National Ranking AITA women’s Tournament 2016 (Pune), this ingenious talent aspires to climb up the WTA rankings.


Jubilant Varunya who aims to represent India at the Olympics in the near future, thanked Cycle Pure Agarbathies for their support and said “It is an absolute pleasure to be a part of the prestigious brand Cycle Pure Agarbathies, who have been doing so much towards shaping careers of youngsters like me.  We sportsmen thrive on passion and I’m thankful to the brand for believing in me and fuelling my passion for tennis. I look forward to having a great tournament at Marry Pierce Indian Ocean Series”


Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies have a rich legacy of nurturing sporting talent. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with tennis prodigy Varunya Chandrashekar is logical manifestation of our vision. We also believe in supporting and providing reasons to pray, and what could be better than praying for her win.” “We wish Varunya all the very best.” added Mr. Arjun Ranga


Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricket tournaments across the world, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterland of Karnataka, giving them an opportunity for professional exposure. This strong urge to promote talent resulted Cycle Pure Agarbathies taking up the franchise of Mysore Warriors.


Dedicated and continuous focus of Cycle Pure Agarbathies towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, Cycle Pure Agarbathies has become a pillar of support for sporting talent in the region.


About Cycle Pure Agarbathies


‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company — the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.


Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.


About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


For further information contact:-

Zeeshan Akhtar | +919836049208 | nrgroup@brand-comm.com