Press Release

Jan 11, 2020

N Ranga Rao and Sons

Customise your fragrance experience with MyIncense; the latest innovation from Cycle Pure Agarbathies.

First agarbathi manufacturer to deliver bespoke experiences by catering to the individual preferences of customers.

Cycle Pure Agarbathies, the world’s largest manufacturer of incense and prayer products, based in Mysore, has recently introduced another innovative offering to cater to the individualistic needs of today’s demanding consumer.

Aptly called “#MyIncense”, the personalised incense experience was launched by Mr. Ramesh Aravind, Popular Indian Actor and Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies at an event in the Bengaluru. This first-of-its-kind offering in the market lets customers customise every attribute of an incense to suit their personal preference, thereby creating a truly unique experience. MyIncense was created to mentally transport the customers to an ambience or an experience of their liking, thus providing a sensual escape from the mundane. While incense has conventionally been used for prayer and relaxation, MyIncense elevates the experience to a whole new level.

Conveniently accessible to a mobile-friendly audience on, MyIncense offers customisation in four different categories: Fragrance-based, Deity-based, Festival/occasion-based and Experience-based. Almost everything about the incense can be personalised- from the shape of the stick, to the fragrance, to the intensity of the fragrance, and to top it all, one can choose the message on one’s own label (quite literally). Thus letting customer’s create a truly limited edition personalised fragrance-a luxury that only celebrities enjoyed until now.

Speaking about the latest offering, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “FMCG as an industry has been rooted firmly on the concepts of standardization, mass manufacturing, and economies of scale. Also, conventional thinking always says that incense is a low involvement product for consumers.

With MyIncense, we intend to change this and cater to each individual’s personal preferences. One unique pack of custom incense at a time.”

He adds, “Nowadays, personalisation has become a way of life, people love exclusivity, especially, when it is tailor-made to cater to their taste. Hence, we truly believe that our consumers will definitely love the process of designing their incense with a few clicks and having it home delivered. For us at Cycle Pure Agarbathies, custom incense is a way of home delivering happiness to our consumers. We want to enhance every experience in our customer’s lives that we are a part of- from offering prayers to connect to the divine or tuning into one’s spirituality. MyIncense ensures greater consumer engagement and satisfaction on many levels. We believe that MyIncense is the future of fragrance”

After researching human psychology in-depth for years, Cycle Pure has listed out various scenarios that a user would like to experience in order to relax and distress themselves. Right from, “Walking into a pastry shop” and “Hiking in a tropical rain forest” to “Doing early morning yoga at home” and taking you down the memory lane with “Nostalgia of playing Gully Cricket”, MyIncense offers a wide range of exclusive fragrances for creating an experience.

Commenting on #MyIncense, Mr. Ramesh Aravind, said, “This is a truly unique initiative by Cycle Pure Agarbathies. In an age where almost everything can be customized, the time has come for incense to be personalised. As a consumer, I would love to experience a fragrance of my preference, something I can associate with, on a daily basis. The experiences that the brand is delivering just through customised fragrances are incredible, and totally enjoyable.”

Create your own custom fragrance at: