Cycle Pure Agarbathi takes center stage as title sponsor of Heritage Drive Rally
Mysuru, October 11th, 2023: The prestigious Heritage Drive Rally in Mysore ended on a high note with its title sponsor Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, using the event as a perfect platform to launch its latest offerings: the Karpure Camphor Sachet and the Karpure Fragrance Hanging Pouch. These remarkable additions to Cycle's diverse product portfolio further solidify its reputation as a trusted and innovative brand of aromatic products.
Not just a rally, The Heritage Drive has been traditionally an immersive edifying journey designed to celebrate and preserve the cultural and historical treasures of Karnataka. The rally is a TSD Regularity Run (Time /Speed /Distance) across scenic routes in Karnataka. Every facet of this event was meticulously curated to promote heritage and culture, making it a one-of-a-kind experience for participants and spectators.
During the event, Cycle made two more exciting additions to its product range: the Karpure Camphor Sachet and the Karpure Fragrance Hanging Pouch. The Karpure Camphor Sachet offers a delightful way to imbue one’s wardrobes with the invigorating aroma of pure camphor. Crafted entirely from 100% pure camphor, this sachet is ideally suited for enhancing the fragrance of storage spaces containing clothing, books, and more. Its enduring scent not only imparts a fresh ambiance but also effectively masks any unwanted odors produced by dampness or mildew. The other product, Karpure Fragrance Hanging Pouch, utilizes a specialized controlled diffusion technology and is also crafted from 100% pure camphor. The gentle, refreshing scent of camphor gracefully permeates closets, bookshelves, and bags, leaving them smelling wonderfully fresh. These innovative products from Cycle are sure to elevate one’s sensory experience in the living spaces.
Speaking about the brand’s new product launch, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, "Cycle has always been synonymous with innovation, and as a fragrance creator, we take immense pleasure in broadening our range beyond essential prayer items. With the launch of our two new products, we are forging new paths in the fragrance industry, proudly rooted in the essence of pure camphor.”
The brand's dedication to innovation has resulted in a diverse range of products, showcasing its steadfast commitment to staying ahead of the curve. With a robust focus on research and creativity, Cycle Pure consistently strives to unveil fresh innovations and enhance existing offerings. This relentless quest for excellence drives the brand to wholeheartedly embrace cutting-edge marketing approaches, solidifying its status as a trailblazer in the industry.
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and a philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad. The group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for Defence helicopters. The business has a human face that is unmistakably displayed by virtue of its continuing fulfillment of social responsibilities through its charity arm ‘NR Foundation’.
NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit https://www.nrgroup.com
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