Press Release

Apr 14, 2019

N Ranga Rao and Sons

Cycle Pure Agarbathies Celebrates MahaVisubha Sankranti at Maa Tarini Thakurani and Chandaneswar Temples with devotees

Bhubaneswar, 14 April 2019: To celebrate the Maha Visubha Sankranti at the revered Maa Tarini Thakurani Temple, Ghatgaon and Chandaneswar, Baleswar, Cycle Pure Agarbathies, world’s largest incense stick manufacturer, distributed packets rejuvenating cold Lassi and Panna among the devotees. In this scorching heat of Chaitra Sankranti thousands of devotees quenched their thirst with traditional Dahi Panna at the stall of Cycle Pure Agarbathies. Packets of beautifully scented Agarbathies were also distributed among the people who came for offering Puja.

A team of field members of Cycle Pure Agarbathies in Odisha today volunteered at the Maa Tarini Thakurani Temple, Ghatgaon and Chandaneswar, Baleswar in Odisha. They spent the entire day in preparing and distributing Curd Lassi.

Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies commented on the occasion, “We feel privileged, to know that we are part of a vast variety of festivals in the country. Our initiative at Maa Tarini and Chandaneswar, Baleswar Temples reached out to thousands of people and rescued them from the blistering heat. This endeavour is a testament to Cycle Pure Agarbathies’commitment to contributing to the community they serve. The team at Cycle Pure, believes that such events don’t justallow us to engage with and work for the community at large.”

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has a wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco – Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.

About NR Group:

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathy brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit