Press Release

Oct 21, 2019

N Ranga Rao and Sons

Cycle Pure Agarbathies forays into complete home worship product space

Mysuru, October 21, 2019: Cycle Pure Agarbathies, India’s most preferred agarbathi brand has unveiled its range of pooja samagri for the Diwali festival. Right from pure pooja oil, kumkum, chandantika to exclusively curated pooja packs for special occasions have been launched by the company for consumers’ convenience and a fulfilling experience.

Ahead of festival of lights, Cycle Pure from the agarbathi to aerospace conglomerate NR Group has also launched, “Om Shanthi Sampoorna Lakshmi Pooja Pack” for a traditional and authentic pooja experience. The pack contains an audio CD, the highlight of this pack is created with great care under the guidance of learned scholars, purohits and in tandem with what is laid out in the sacred scriptures. This all-encompassing pack is curated to bring to you the shloka’s chants that you can follow with ease and recite yourself. The pack also has a booklet to guide the customer step by step of performing the Lakshmi Pooja with proper methodology.

Speaking about the new products, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, “After serving our nation for so long with quality agarbathies we are very happy to bring an extensive range of complete pooja solutions for all the devotee. We are confident that our products will not only give a fulfilling pooja experience but also elevate our customers’ pooja experience.”

Talking about the festival, he adds “We have also curated an exclusive, ‘Om Shanthi Sampoorna Lakshmi Pooja Pack’ for the occasion of Diwali. The pack has been specially crafted under the able guidance of the purohits and scholars for an authentic experience. From all of us at Cycle Pure, I would also like to wish a very happy Diwali and prosperous year ahead to everyone.”

Cycle Pure products are available in the market across India for sale. Customers can also place order for home delivery on

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family.


For more information on NR Group, please visit