Cycle Pure Agarbathies joins hands with Reforest India and Kodagu For Tomorrow to begin reforesting in the Kaveri Watershed
Madikeri, June29, 2019: Cycle Pure Agarbathies, the world’s largest and only carbon neutral certified Agarbathi Manufacturer, pledged their support to the Kodagu for tomorrow plantation drive at the Sainik School, in Madikeri. Today, Cycle Pure Agarbathies distributors, employees and other volunteer organizations like Kodagu for Tomorrow, Reforest India, Art of Living, Kodava Riders Club, Forest Department, Trees for Free, Kaveri Nadhi Rakshisi, Recycle Kodagu and E-Cure joined hands in helping plant 1000 saplings, to initiate the Kodagu For Tomorrow watershed reforestation.
“As an agarbathi brand used by over a billion people in the country, it naturally becomes our responsibility to give back to society. This initiative is another step in creating a sustainable, clean, green future for the future generations to come. We also applaud the efforts of all the organizations involved in this program.” - said Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies.
This initiative will see a series of such plantation drives every weekend to achievethe goal of 100,000 trees. This drive will span across the designated 75 acresin Sainik School(25 acres) and the Medical College(50 acres) at Somwarpet.
“After the floods, the residents have strived hard to bring Kodagu back stronger and better than what it was. This drive is a testament to the commitment of these people, and we hope to drive awareness around the importance of restoring
Cycle Pure Agarbathies; have continuously strived to in initiating a sustainable future both for the brand as well as in the Indian ecosystem. Alongside sourcing raw materials only from re-grown forests during production, all of Cycle Pure’s products packaging material are Forest Stewardship Council (FSC) board certified as well.
Cycle Pure’s has also supported a short film “The Story Of Kaveri” to create awareness around Kaveri river’s water crisis. The story, like the state of the river in today’s times, takes an ugly dystopian turn and portrays the futility of fighting over a dying river.
“The main motive behind this drive is a sustainable and practical solution for a water-secure future. This in turn will instigate change and drive the rehabilitation of the river Kaveri. We urge more organizations like Cycle Pure Agarbathies to come forward and support this cause and help us create a greener and sustainable future.” said Mrs. Janet Yegneswaran, Founder, Reforest India.
Today, Cycle has the largest market share in India and has established itself as the largest agarbathi exporter in the world. The brand growth has its base in the Founder’s guiding principles of integrity, quality, customer responsiveness and most importantly, honoring commitments and genuine concern for social causes.
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.com.