Press Release

Feb 03, 2019

N Ranga Rao and Sons

Cycle Pure Agarbathies marks the 30th Road Safety Week by associating with Mysuru City Traffic Police

Mysuru, February3, 2019: Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral Agarbathi manufacturer further strengthened its longstanding support to the well-being of the people of Mysuru, by associating with theMysuru City Traffic Police as part of the 30th Road Safety Week. Cycle Pure Agarbathies in collaboration with Traffic Police department of the city will be spreading awareness about the road safety in Mysuru from February 4 till February 10.

The 30thRoad Safety Week organized by Mysuru’sTraffic Police will feature a variety of activities to drive home the message of safe practices while on the road for the safety of individuals along with their fellow riders and drivers. As part of this awareness campaign,Mysuru City Traffic Police organized Marathon on 5th Feb. 2019 which started from KoteAnjaneya Swamy Temple.  Cycle PureAgarbathies as part of the association provided the participants with T-shirts who participated in the Marathon.

Talking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said,

“The number of incidents related to negligence on roads is alarming. These incidents often lead to the loss of life, property and even loved ones. With this initiative, we intended tofoster a sense of safety, standardization and quality regulation amongst the citizens of Mysuru.”

Cycle Pure Agarbathies has been known to go beyond the ordinary with their innovative products. The Akhand Jyoti Agarbathi is a clear example of the same. Cycle Pure is a one-stop shop for all your puja needs, ranging from Agarbathies to Puja Sambrani products. All of Cycle Pure’s products are also easily available at your doorstep through

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established

presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness homefragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

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