Press Release

Apr 25, 2019

N Ranga Rao and Sons

Cycle Pure Agarbathies unveils new Sugandha Mallika

Delhi, 25th April 2019: Cycle Pure Agarbathies, the most preferred puja brand for millions of households in India from homegrown conglomerate NR Group, announced the nationwide launch of Sugandha Mallika, charcoal free brown incense sticks.

Sugandha Mallika is infused with a blend of the most sought after fragrances of Juhi, Mogra and Chameli. The latest offering will give consumers a chance to take home one of Cycle Pure’s signature fragrances. The new Sugandha Mallika is available in a 35g, 60g and a 100g pack, priced at Rs. 20, Rs. 30 and Rs. 50 respectively.

“The fragrance in Sugandha Mallika was initially created by our esteemed founder, N. Ranga Rao, in 1958 and is one of our oldest ranges. The reinvented Sugandha Mallika charcoal free range is a perfect blend of the three most sought after fragrances, namely; Juhi, Mogra, and Chameli. We are confident that the purity of our product will create an aromatic environment during pujas and elevate the experience holistically.” - Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies

The brand has extended its home worship segment with these innovative and user-friendly products.  The latest offering will cater to all the puja needs of the consumers and with pure aromatic experience.  The products are available in the market as well as on the website

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit