Press Release

May 06, 2019

N Ranga Rao and Sons

Cycle Pure Agarbathies unveils “Shan-e-Taj”

Delhi, 6 May, 2019: Cycle Pure Agarbathies, the most preferred puja brand for millions of households in India from home grown conglomerate NR Group, launched a royal agarbathi range,‘Shan–e–Taj’. The new variant is inspired by the majestic 7th wonder of the world, Taj Mahal and offers a regal fragrance signifying India’s rich culture and heritage.

Subtleties of the beauty that contribute to the splendor of Taj Mahal has inspired the fragrance creator to blend delicate fragrances of chosen flowers with grand flavours of Indian spices to create this Jewel amid the vast range of agarbathies. Shan-e-Tajis crafted to give consumers a chance to take home the royal aura of Agra and the Taj Mahal.

The Shan-e-Tajagarbathi is available in a 36g and a 96g pack, priced at Rs. 20 and Rs. 50 respectively. The products are available in all the stores, supermarket and hypermarket across the nation.

“The Taj Mahal has always been a symbol for India’s rich culture and heritage.Our Shan-e-Taj range is inspired by this precious monument. The collection is blended with a unique essence, which will help our consumers create a regal environment at their respective homes. We are confident that the purity of this product will create an aromatic environment during pujas and elevate the experience holistically.” - Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies

The brand has extended their home worship segment with these innovative and user-friendly products.  The latest offering will cater to all the puja needs of the consumers and with a pure aromatic experience.  The products are available in the market as well as on the website

About NR Group:

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit

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