Press Release

May 14, 2019

N Ranga Rao and Sons

Lia fragrances launch new “Lemon Burst” room freshener

Mysuru, May 14th, 2019:  Ripple fragrances, a leading player in the spatial fragrancemarket,launched their new“Lemon Burst fragrance under the LIA range of Room fresheners. The new “Lemon Burst”fragrance features a subtle but invigorating citrusy fragrance. The new fragrance will complement the existing range of fragrances which include Lavender, Jasmine, Rose, Sandalwood and Sea Shore.

 

The New Lemon Burst fragrance is an invigorating Citrusy fragrance, for consumers to take home the freshness of nature. Lia Room Fresheners are capable of providing 600 sprays of the fragrance. The Lemon Burst fragrance, will be available in a 160 Gm pack, priced at Rs. 140.

“The way your space smells are an integral part of your Interior decor, and drastically amplifies the experience your home, business, or office has to offer. The New Lemon Burst fragrance from Lia will allow consumers to take home the freshness of nature, through this invigorating fragrance.”

-Kiran Ranga, Managing Director, Ripple Fragrances.

Ripple Fragrances are one of the largest air-care players. Their products include , room fresheners and car fresheners under the brand name Lia, and toilet fresheners in gel and one touch spray form , under the brand name STOP O.Ripple Fragrances is a one stop shop for all your fragrance needs for your Apartment, washroom, and office., and are available at a store near you.

Ripple & IRIS range of products can be brought online at www.cycle.in.

Ripple Fragrances Pvt Ltd

Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.

Media Queries: Mail at umabai.ck@nrrs.net or call Uma Bai - 7022548894