Press Release

Feb 14, 2019

N Ranga Rao and Sons

Lia Fragrances Launches Car Fresheners With An Experiential Roadshow

February 14, 2019:  Lia Fragrances- a brand of Ripple Fragrances, a leading player in the home fragrances sector, from agarbathi to aerospace conglomerate NR Group, organised an experiential roadshow to launch their brand-new Car fresheners- dashboard gel and vent gel, in the city. The two-day roadshow covered all the major areas facilitating a complete sensory experience to the retailers and consumers. Lia’s exclusively branded van along with the mascot “Balloon man” successfully captured consumers’ attention on the road.

Lia's latest Car freshener range has been powered with an impeccable technology in a unique gel formula, with a long-lasting effect. Both the products are available in a variety of fragrances, providing a host of aromas for the consumers to choose from.

Commenting on the new products, Mr. Kiran Ranga, Managing Director, Ripple Fragrances, said, “We have been constantly working on our R&D to bring forth these kinds of innovative products. Lia dashboard gel and Lia vent gel has been created keeping the modern-day lifestyle of our consumers in mind.

The technology used in our Lia car fresheners will ensure better aroma, feel & experience in your car. It has been designed exclusively for Indian climatic conditions and according to the fragrance preference of our consumers. With the7 strong distribution network, in place we are certain to bring these products to a large segment of consumers in the near future.”

The new Lia Dashboard gel is backed with a “Cold Diffusion Technology” and is available in Sea Shore, Amber Spice, Floral Fusion & Fruit Burst fragrances. The brand’s Vent Gel freshener is designed with an “Air Diffusion Technology”, in Citrus Zest, Royal Rose, Blue Berry & Sea Shore aromas.

Other brands and products of Ripple Fragrances include STOP O power bag Toilet fresheners, Lia Room fresheners, and IRIS lifestyle fragrances, Ripple range of products can be bought online at cycle.in.

Ripple Fragrances Pvt Ltd

Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.

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