Press Release

May 13, 2022

N Ranga Rao and Sons

NR Group receives FIEO Southern Region Export Excellence award

Honorable Chief Minister of Tamil Nadu
Thiru. M. K. Stalin along with Industries & MSME Minister presented the award to the brand.

Mysuru, 13 May 2022: NR Group, the manufacturers of Cycle Pure Agarbathi receives an Exports Excellence Silver Award for Top Multi Product Group in Southern Region – Non-MSME organised by the Federation of Indian Export Organisations (FIEO). The event was held in Chennai and the Honorable Chief Minister of Tamil Nadu M.K. Stalin along with the Industries Minister and MSME Minister presented the FIEO Awards. The event saw the participation of top business leaders from various industries and awards were presented in multiple categories. Mr. Selva Kumar, Vice President, Exports received the award on behalf of the brand from Thiru T. M. Anbarasan, Minister for MSME, Government of Tamil Nadu.

The FIEO Export Excellence Award is a flagship event organized by FIEO for the members of the Southern Region. This initiative has received high positive response in the past as a key feature of the region’s Export Promotion agenda and also as a networking platform for the stakeholders.

Expressing his pleasure over this rare recognition, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, “I am humbled towards each and every one at our NR Parivar for earning this honor. Recognitions like this fill us with motivation to focus on the vision of the company. It gives us a tremendous impetus to continue towards becoming better than what we were yesterday and continue our journey of impacting the lives of our employees, stakeholders, and consumers.”

FIEO is working very closely with all Southern States to identify potential products of each district and connect to the potential and emerging overseas markets apart from suggesting policy initiatives to be taken by the State Government for making products competitive. The Southern Region States together contributed more than 23% share of India’s export basket.

About FIEO

Federation of Indian Export Organisations popularly known as 'FIEO' is the apex body of the Government recognised Export Promotion Councils, Commodity Boards and Development Authorities in India. Set up in 1965 by Ministry of Commerce, Govt. of India to focus the efforts of all stakeholders engaged in promotion of trade from the country, FIEO is partner of Govt. of India to boost International Trade from India. FIEO provides the crucial interface between International Trading community of India with the Central and State Governments, Financial Institutions, Ports, Railways, Surface Transport and all engaged in Export Trade Facilitation. The Federation directly and indirectly serves the interests of over 200,000 exporters from every Industry and Services sector in the country.

About NRRS

The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure agarbathies which has today become the largest selling incense stick brand in the world. NRRS has evolved into a successfully run business conglomerate with an established presence in India and abroad from a home-grown enterprise. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today it is truly an agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm ‘NR Foundation’. NRRS today is managed by the third generation of the Ranga family.

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