Jun 03, 2019
N Ranga Rao and Sons
Pune, June 03, 2019: Ripple Fragrances, the spatial fragrance vertical of the agarbathi to aerospace conglomerate NR Group, has launched its fragrance boutique IRIS Aroma Boutique in Phoenix Market City, Viman Nagar, Pune. The store that has been designed to cater to the home fragrance and décor needs of the consumer, was inaugurated by Mr. Kiran Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances, today. The event was also graced byMs. Falguni Gokhale, a Communication Designer as the Chief Guest.
The new store is aligned with IRIS’ vision to provide a complete sensory experience to the consumers. The exclusive range of IRIS Aroma Boutique offers enticing aromas, unique fragrance delivery systems, home decor artifacts and array of gifting options, uplifting consumer’s personal wellness and home ambiance.
Commenting on the new store, Ms.Falguni Gokhale says, “The new IRIS Aroma Boutique is spectacular, and has a great feel to it. The store not only looks great, but also covers all your fragrance and decor needs right from Reed Diffusers, Fragrance Vaporisers, Aromatic Candles, to numerous other Home Décor items. It is a treat for décor and aroma fanatics.”
The product range at IRIS Aroma Boutique includes wide variety of reed diffusers, scented candles, tea light diffusers, fragrance vaporizers, garden agarbathies and pillow misters among other things.
Kiran Ranga, Managing Director, Ripple Fragrances says, “The way your house smells is an integral part of your Home Décor, and personal wellness. Our core intention is to facilitate one-stop-shop for all kinds of home fragrance need, at our customers’ convenience. With this new boutique, we intend to extend the complete sensory experience that IRIS offers, to the customers.”
The latest Boutique in Pune is an addition to the boutiques in Bengaluru, Chennai, Mysore and Hyderabad. The products are also available at https://www.cycle.in. The omni channel presence of the brand enable consumers to conveniently avail the offering across India.
Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems. ‘Lia’, the functional aircare brand by Ripple also specializes on functional air care fragrances and delivery systems.
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