Press Release

Aug 21, 2019

N Ranga Rao and Sons

Ripple Fragrances launches Lia Car and Room Fresheners and STOP O toilet fresheners in Kathmandu with an experiential roadshow

Bengaluru, August 21, 2019: Ripple Fragrances the fragrance division ofthe NR Group famous for Cycle Pure Agarbathies, the world’s leading and Nepal’s leading Agarbathi brand, introduced their line of functionalair care range with Lia car and Room Fragrances in Nepal. The brand organised an experiential roadshow, which covered all the major areas of Kathmandu, facilitating a complete sensory experience to the retailers and consumers.They also introduced STOP O brand of Air fresheners

Lia's latest Car freshener range - dashboard gel and vent gel, has been powered with an impeccable technology in a unique gel formula, with a long-lasting effect. Both the products are available in a variety of fragrances, providing a host of aromas for the consumers to choose from. The new Lia dashboard gel is backed with a “Cold Diffusion Technology” and is available in Sea Shore, Amber Spice, Floral Fusion & Fruit Burst fragrances. The brand’s Vent Gel freshener is designed with an “Air Diffusion Technology”, with Citrus Zest, Royal Rose, Blue Berry & Sea Shore aromas.

Commenting on the new products, Mr. Kiran Ranga, Managing Director, Ripple Fragrances, said, our detailed R&D enables us to cater to the aroma preference of the modern-day consumers and help us to enhance their lifestyle.”

He adds, “The technology used in the Lia car fresheners will ensure better aroma, feel & experience in the cars. Our STOP o range of power bags powered with fragrance boosters, will keep toilets delightfully fresh and odourless.

At the launch, Lia Queen- the brand representative introduced the products to the retailers with a traditional greet and meet which included kumkum tilak, flowers, Om Shanthi-Chandan and sweets. This was followed by an elaborate product introduction, familiarising the retailers with the effectiveness and longevity of the product. All the main markets of Kathmandu were covered with branded Lia vehicle.

Other brands and products of Ripple Fragrances include STOP O power bag Toilet fresheners, Lia Room fresheners, , Ripple range of products can be bought online at cycle.in.for Nepal enquiries please contact Bhuvanji 9851009594/ Piyushji 9851068315

Ripple Fragrances Pvt Ltd

Ripple Fragrances is the spatial fragrance initiative of the Mysore-based N R Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’ the worlds and Nepals leading Agarbathie brand. Cycle Pure Agarbathies is established in Nepal for the last 16 years. Ripple Fragrances is a leading fragrance company in India , and has a range of offerings for fragrancing any living space or mobile space, under the brands IRIS and Lia. Product range includes Room fresheners , Car fresheners, Reed diffusers, Scented candles, fragrance sachets and many more.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visithttp://www.nrgroup.co.in/.

Media Queries: Mail at nrgroup@brand-comm.com or call Deepak